I am a highly creative and strategic brand engagement specialist with a proven record of developing and executing social media strategies that build vibrant brand communities. I combine data-driven insights with innovative content creation to drive audience engagement and exceed campaign objectives. I have experience collaborating with cross-functional teams and external partners in fast-paced environments, and I am passionate about shaping a compelling and humorous brand narrative.

Charlotte Evans

I am a highly creative and strategic brand engagement specialist with a proven record of developing and executing social media strategies that build vibrant brand communities. I combine data-driven insights with innovative content creation to drive audience engagement and exceed campaign objectives. I have experience collaborating with cross-functional teams and external partners in fast-paced environments, and I am passionate about shaping a compelling and humorous brand narrative.

Available to hire

I am a highly creative and strategic brand engagement specialist with a proven record of developing and executing social media strategies that build vibrant brand communities. I combine data-driven insights with innovative content creation to drive audience engagement and exceed campaign objectives.

I have experience collaborating with cross-functional teams and external partners in fast-paced environments, and I am passionate about shaping a compelling and humorous brand narrative.

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Work Experience

Operations & Event Coordinator at Shy Bairns Collective
January 1, 2024 - September 4, 2025
Led the creative strategy and brand identity for multi-platform campaigns and a new record label, ensuring all content reflected core brand values and resonated with the target audience. Developed and managed monthly content calendars, scheduling and executing a dynamic content strategy across all social channels to foster community growth. Increased audience engagement and brand visibility by producing compelling social content, resulting in high-profile collaborations with partners like Nike, Boiler Room, and Reebok.
Graphic Designer & Showroom Manager at Piranha Print
September 1, 2023 - September 4, 2025
Applied strong typography and layout skills to design effective branding packages, brochures, and signage for a variety of clients. Managed the full print production process, including prepress checks and supplier coordination, ensuring high-quality final outputs.
Digital Marketing Operations at Direct Business Wear
September 1, 2023 - Present
Collaborated closely with the marketing team to align social media content with broader campaign objectives, ensuring consistent brand messaging across all channels. Designed and created a high volume of brand-consistent visual assets for social media, email campaigns, and multi-platform digital advertising promotions.
Freelance Graphic Designer & Content Creator
January 1, 2022 - Present
Delivered end-to-end creative solutions for diverse clients, translating briefs into engaging social media content, promotional assets, and large-format event graphics. Managed projects from initial concept to final delivery, ensuring all assets were produced on time and met technical specifications.

Education

MA Graphic Communications at Nottingham Trent University
January 11, 2030 - September 4, 2025
BA Fine Art & Contemporary Cultural Theory (International) at University of Leeds
January 11, 2030 - September 4, 2025
Exchange year at Universitat Politècnica de València, Spain
January 11, 2030 - September 4, 2025

Qualifications

NCFE Level 3 Social Media with Business
January 11, 2030 - September 4, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services