Sarah Mourad

Led the creative direction and execution of high-impact design projects for global brands including PepsiCo, Alpro, Afia, and Godiva. Developed brand-aligned visual concepts for integrated marketing campaigns across print, digital, and social media platforms. Oversaw the design process from concept to delivery ensuring brand guidelines, quality standards, and tight deadlines were met. Collaborated with marketing, copywriting, and production teams to deliver cohesive, results-driven campaigns enhancing brand presence. Produced packaging, promotional materials, and digital content to increase product visibility and consumer engagement. Mentored junior designers providing creative guidance to maintain innovation and consistency.

Leading the planning, coordination, and execution of cultural, recreational, and community programs to foster student engagement and belonging. Designing and delivering diverse events ranging from large-scale celebrations to targeted activities blending traditional and modern elements ensuring inclusive experiences. Managing event logistics including venue setup, seating, sound, catering, and on-site coordination to ensure smooth operations. Developing strategic promotional campaigns to boost awareness and participation in student initiatives. Collaborating with student clubs, faculty, and external partners to create impactful programming. Mentoring student leaders in event management, communication, and teamwork to build leadership skills.

Assisted in identifying notable figures and potential sponsors to provide beneficial student services. Collaborated with university departments and NGOs. Organized artistic and social programs, workshops, and festivals. Developed publicity methods for artistic and social events including seasonal brochures, flyers, posters, news releases, website updates, and email blasts.