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I am Merna Ashraf Amen, a Business Administration graduate from Cairo University with solid experience in influencer marketing and digital marketing. I specialize in campaign strategy, content creation, social media management, and performance analysis. I have managed influencer collaborations, optimized engagement, and driven conversions across GCC and Egyptian markets. I am highly motivated, detail-oriented, and results-driven with a passion for creating impactful marketing strategies. My expertise includes data-driven marketing, audience targeting, and trend analysis, and I thrive on fostering strong client and influencer relationships to maximize ROI and campaign success.…I am Merna Ashraf Amen, a Business Administration graduate from Cairo University with solid experience in influencer marketing and digital marketing. I specialize in campaign strategy, content creation, social media management, and performance analysis. I have managed influencer collaborations, optimized engagement, and driven conversions across GCC and Egyptian markets. I am highly motivated, detail-oriented, and results-driven with a passion for creating impactful marketing strategies. My expertise includes data-driven marketing, audience targeting, and trend analysis, and I thrive on fostering strong client and influencer relationships to maximize ROI and campaign success.

Merna Ashraf Amen

Influencer Marketing Manager, Content Creator, Social Media Manager, +1

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I am Merna Ashraf Amen, a Business Administration graduate from Cairo University with solid experience in influencer marketing and digital marketing. I specialize in campaign strategy, content creation, social media management, and performance analysis. I have managed influencer collaborations, optimized engagement, and driven conversions across GCC and Egyptian markets. I am highly motivated, detail-oriented, and results-driven with a passion for creating impactful marketing strategies. My expertise includes data-driven marketing, audience targeting, and trend analysis, and I thrive on fostering strong client and influencer relationships to maximize ROI and campaign success.…I am Merna Ashraf Amen, a Business Administration graduate from Cairo University with solid experience in influencer marketing and digital marketing. I specialize in campaign strategy, content creation, social media management, and performance analysis. I have managed influencer collaborations, optimized engagement, and driven conversions across GCC and Egyptian markets. I am highly motivated, detail-oriented, and results-driven with a passion for creating impactful marketing strategies. My expertise includes data-driven marketing, audience targeting, and trend analysis, and I thrive on fostering strong client and influencer relationships to maximize ROI and campaign success.

Available to hire

I am Merna Ashraf Amen, a Business Administration graduate from Cairo University with solid experience in influencer marketing and digital marketing. I specialize in campaign strategy, content creation, social media management, and performance analysis. I have managed influencer collaborations, optimized engagement, and driven conversions across GCC and Egyptian markets.

I am highly motivated, detail-oriented, and results-driven with a passion for creating impactful marketing strategies. My expertise includes data-driven marketing, audience targeting, and trend analysis, and I thrive on fostering strong client and influencer relationships to maximize ROI and campaign success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Arabic

Fluent

Work Experience

Senior Influencer Account Manager at Diwan Videos Agency

May 1, 2023 - Present

Led end-to-end influencer marketing campaigns from strategic planning to execution, ensuring alignment with brand goals and KPIs. Managed a portfolio of influencers across multiple platforms, negotiated contracts, budgets and deliverables to maximize ROI and cost efficiency. Oversaw influencer onboarding, briefing and content approval to maintain brand consistency and high-quality output. Conducted research to identify emerging influencers, industry trends, and audience behavior to enhance campaign effectiveness. Implemented incentive programs to motivate influencers and improve campaign results. Successfully handled influencer marketing campaigns across GCC and Egyptian markets for top-tier brands, maintaining strong client communication and delivering data-driven insights.

General Accountant at Manzzeli

May 1, 2023 - September 4, 2025

Managed daily accounting operations including bookkeeping, financial reporting, and transaction reconciliation. Processed invoices, monitored accounts payable/receivable, and ensured timely payments. Assisted in preparation of financial statements, budgets, and tax filings. Conducted cost analysis and expense tracking to support business decision-making and collaborated with internal teams to improve financial process efficiency using ERP systems like Odoo.