I'm an experienced Senior Brand Designer with over thirteen years of international experience leading visual identity, brand systems, and creative campaigns for high-growth companies, global organizations, and tech-focused clients. Adept at bridging strategic direction with visual storytelling, I specialize in building and evolving brand identities across digital, print, and experiential touchpoints. I'm highly skilled in Adobe Creative Suite, and motion design tools (After Effects, Lottie), delivering scalable brand systems and high-impact assets that resonate with diverse audiences. My collaborative approach, deep understanding of design theory, and passion for innovation enable me to drive brand excellence in fast-paced, cross-functional environments. I'm committed to staying ahead of industry trends, experimenting with new tools and techniques to keep brand expressions fresh and relevant, while fostering inclusive and accessible design practices in all projects.

Hugo Balandra

I'm an experienced Senior Brand Designer with over thirteen years of international experience leading visual identity, brand systems, and creative campaigns for high-growth companies, global organizations, and tech-focused clients. Adept at bridging strategic direction with visual storytelling, I specialize in building and evolving brand identities across digital, print, and experiential touchpoints. I'm highly skilled in Adobe Creative Suite, and motion design tools (After Effects, Lottie), delivering scalable brand systems and high-impact assets that resonate with diverse audiences. My collaborative approach, deep understanding of design theory, and passion for innovation enable me to drive brand excellence in fast-paced, cross-functional environments. I'm committed to staying ahead of industry trends, experimenting with new tools and techniques to keep brand expressions fresh and relevant, while fostering inclusive and accessible design practices in all projects.

Available to hire

I’m an experienced Senior Brand Designer with over thirteen years of international experience leading visual identity, brand systems, and creative campaigns for high-growth companies, global organizations, and tech-focused clients. Adept at bridging strategic direction with visual storytelling, I specialize in building and evolving brand identities across digital, print, and experiential touchpoints. I’m highly skilled in Adobe Creative Suite, and motion design tools (After Effects, Lottie), delivering scalable brand systems and high-impact assets that resonate with diverse audiences. My collaborative approach, deep understanding of design theory, and passion for innovation enable me to drive brand excellence in fast-paced, cross-functional environments.

I’m committed to staying ahead of industry trends, experimenting with new tools and techniques to keep brand expressions fresh and relevant, while fostering inclusive and accessible design practices in all projects.

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Language

English
Fluent
Spanish; Castilian
Fluent
Finnish
Beginner
Portuguese
Beginner
French
Beginner

Work Experience

Visual Materials Designer at UN Volunteers
December 31, 2007 - September 10, 2025
Designed and coordinated visual materials for violence prevention and volunteerism projects, including web and print assets.
Lecturer / Workshop Facilitator at London College for Fashion Studies & Raffles College
December 31, 2012 - September 10, 2025
Delivered lectures and workshops on Adobe Creative Suite and design principles to undergraduate students.
Brand Designer / Design Lead at Pixelasia Productions Dili
December 31, 2014 - September 10, 2025
Led design and branding projects for United Nations, World Bank, Asian Development Bank, GIZ, ILO, and The Asia Foundation.
Creative Director & Graphic Designer at Self-Employed / LEDE Studio
January 1, 2010 - Present
Led development and evolution of brand identities for NGOs and international organizations, including brand systems, guidelines, and motion assets across digital and print. Directed the creation of brand guidelines and scalable systems to ensure consistency for internal and external communications. Designed high-impact campaign assets, social media content, presentations, landing pages, and event materials. Produced motion graphics and animations using After Effects and Lottie and contributed to interactive brand experiences.
Lecturer / Workshop Facilitator at London College for Fashion Studies & Raffles College
December 31, 2012 - September 10, 2025
Delivered lectures and workshops on Adobe Creative Suite and design principles to undergraduate students.
Brand Designer / Design Lead at Pixelasia Productions Dili
December 31, 2014 - September 10, 2025
Led design and branding projects for United Nations, World Bank, Asian Development Bank, GIZ, ILO, and The Asia Foundation.
Creative Director & Graphic Designer at LEDE Studio / Self-Employed
January 1, 2010 - Present
Led the development and evolution of brand identities for NGOs and international organizations, including comprehensive systems for logos, typography, color palettes, iconography, and motion assets across digital and print platforms. Directed the creation of brand guidelines and scalable systems to ensure consistency for internal and external communications. Designed high-impact campaign assets, social media content, presentations, landing pages, and event materials, driving visual storytelling and brand engagement. Produced motion graphics and animations using After Effects and Lottie, and contributed to interactive brand experiences. Stayed current with industry trends, integrating new tools and techniques to keep brand expressions fresh and relevant.

Education

Bachelor’s Degree in Graphic Design at Universidad Popular Autónoma del Estado de Puebla
January 11, 2030 - September 10, 2025
Bachelor’s Degree in Graphic Design at Universidad Popular Autónoma del Estado de Puebla
January 11, 2030 - September 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Government, Education, Media & Entertainment, Professional Services, Software & Internet