Available to hire
I am a dynamic and results-oriented professional with over 20 years of experience spanning Sales, Marketing, and Brand Management, recently transitioning into Digital Marketing and Meta Ads. I excel at bridging traditional and digital marketing strategies, managing end-to-end campaigns, and leading cross-functional teams to achieve business growth.
My expertise lies in driving sales growth through strategic marketing, executing Meta Ads campaigns with creative testing and ROI optimization, and developing impactful content strategies to enhance brand presence. I am excited to contribute my skills to a forward-thinking organization focused on paid media growth and digital brand success.
Experience Level
Work Experience
Freelance Digital Marketing Project at Healthcare Clinic
January 31, 2025 - September 4, 2025Developed a Facebook content strategy tailored for the clinic’s branding and target audience. Produced branded graphics and short-form company videos to improve engagement. Strengthened the clinic’s online presence by aligning messaging with healthcare positioning.
Media Buying Intern at Health & Beauty eCommerce Brand
August 31, 2025 - September 4, 2025Managed and optimized Facebook Ads campaigns using ABO & CBO strategies. Created creative briefs and directive visual guidelines for the graphics team. Tested 2–3 creatives per ad set to identify winning ads. Monitored KPIs such as CTR, CPM, and ROAS, implementing adjustments for better performance. Supported content strategy, campaign setup, and reporting for product launches.
Sales & Marketing Manager / Licensed Professional Medical Representative at Ancora Pharma Inc.
November 30, 2024 - September 4, 2025Promoted pharmaceutical products to hospitals, Urologists, and Medical Oncologists in Quezon City. Drove sales growth through tailored product positioning and strategic marketing. Built and maintained strong relationships with healthcare professionals.
Sales & Marketing Manager / Social Media & Facebook Ads Manager at Zamora Trading Company & GoldPhoenix Wholesale Trading
March 31, 2024 - September 4, 2025Expanded distribution by targeting Chinese-owned shops and convenience stores. Led nationwide brand activation campaign at Palarong Pambansa 2023. Secured partnerships with Robinsons Supermarket and St. Luke’s Hospital. Managed social media and Meta Ads campaigns, boosting online visibility and engagement.
Baggage Operations Data Encoder at Xplore Phils. Inc., NAIA Terminal 3
March 31, 2016 - September 4, 2025Oversaw all passenger baggage handling operations for multiple airline companies. Ensured secure and timely luggage transport from check-in to loading/unloading. Coordinated with ground handlers to meet strict airport safety and efficiency standards.
Brand Manager / Sales Manager at Dermcare Group of Companies
September 30, 2015 - September 4, 2025Expanded branch network from 83 to 103 branches nationwide in two years. Directed brand growth through wellness programs, workshops, and marketing campaigns. Strengthened Dermcare’s position as a leading skincare and wellness brand.
Branch Manager at Dermcare Luxe Gateway Branch, Cubao
May 31, 2014 - September 4, 2025Managed day-to-day branch operations to meet sales and quality standards. Trained and motivated staff to deliver exceptional customer service. Executed marketing promotions that increased branch revenue.
Sales & Marketing Consultant at Supercare Medical Supplies and Hospital Equipment
December 31, 2008 - September 4, 2025Supported General Manager in business development and product distribution. Represented the company in international medical exhibits in Boston, Massachusetts, USA.
Marketing Manager at Nature’s Blessings, Inc.
December 31, 2008 - September 4, 2025Assisted USDA in compliance audits for coconut oil production and export. Ensured strict adherence to USDA regulations on organic certification and manufacturing.
Assistant in Nursing (AIN) at Sydney, Australia
August 31, 2007 - September 4, 2025Delivered compassionate elderly care in nursing facilities. Provided home assistance to prominent clients, including the wife of Mayor Andrew Petrie.
District Manager – Training Hospitals (Oncology & Urology) at Yamanouchi Phils. Inc.
March 31, 2005 - September 4, 2025Supervised 7 Medical Representatives across training hospitals in NCR. Coordinated hospital-based prescription-generating activities to increase sales.
Project Specialist at Yamanouchi Phils. Inc.
January 31, 2002 - September 4, 2025Managed 9 Field Force staff for sales and promotional campaigns. Implemented special projects aimed at increasing product awareness and prescriptions.
Professional Medical Representative – Oncology & Urology at Yamanouchi Phils. Inc.
March 31, 2001 - September 4, 2025Focused on specialty products in Oncology and Urology. Built strong professional relationships with key specialists.
Professional Medical Representative at Rhone Poulenc Rorer – Zuellig Pharma Corp.
December 31, 1999 - September 4, 2025Promoted Propan with Iron (appetite stimulant) and Maalox (antacid). Achieved consistent Top 10 Performer awards for sales.
HR Personnel Assistant at Zuellig Pharma Corporation
September 30, 1996 - September 4, 2025Maintained accurate employee records (201 files). Assisted in recruitment, onboarding, and employee benefits administration.
Bookkeeper / Executive Secretary at Erine Management Corporation
February 28, 1995 - September 4, 2025Managed financial statements and bookkeeping. Provided executive-level administrative support.
Assistant Secretary at Coordinating Council of the Philippine Assistance Program – Office of the President, Central Bank of the Philippines
March 31, 1991 - September 4, 2025Assisted in coordination of government programs under the Philippine Assistance Program. Handled executive correspondence and reports.
Education
Bachelor in Business Administration - Major in Management at Polytechnic University of the Philippines (PUP), Sta. Mesa, Manila
January 11, 2030 - September 4, 2025Qualifications
Licensed Professional Medical Representative
January 11, 2030 - September 4, 2025Industry Experience
Healthcare, Retail, Media & Entertainment, Transportation & Logistics
Experience Level
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