I am Giulia Ferrero, a multidisciplinary Art Director & Senior Graphic Designer with over twenty years in brand identity and digital communication. I blend creative vision with strategic execution, guiding brands through cross-media campaigns and cohesive visual systems. Currently, I work with Gite Fuori Porta in Piemonte, bridging creative direction with hands-on content production, building relationships with public and private partners, and leading projects from needs analysis to final delivery. I enjoy collaborative problem-solving, storytelling, and authentic, results-driven communications.…

Giulia Ferrero

I am Giulia Ferrero, a multidisciplinary Art Director & Senior Graphic Designer with over twenty years in brand identity and digital communication. I blend creative vision with strategic execution, guiding brands through cross-media campaigns and cohesive visual systems. Currently, I work with Gite Fuori Porta in Piemonte, bridging creative direction with hands-on content production, building relationships with public and private partners, and leading projects from needs analysis to final delivery. I enjoy collaborative problem-solving, storytelling, and authentic, results-driven communications.…

Available to hire

I am Giulia Ferrero, a multidisciplinary Art Director & Senior Graphic Designer with over twenty years in brand identity and digital communication. I blend creative vision with strategic execution, guiding brands through cross-media campaigns and cohesive visual systems.

Currently, I work with Gite Fuori Porta in Piemonte, bridging creative direction with hands-on content production, building relationships with public and private partners, and leading projects from needs analysis to final delivery. I enjoy collaborative problem-solving, storytelling, and authentic, results-driven communications.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced
French
Intermediate

Work Experience

Graphic Designer Freelance at Arkeba (progetto Gite Fuori Porta in Piemonte)
November 1, 2024 - Present
I play a transversal role in the growth and communication of the Gite Fuori Porta project in Piemonte. My responsibilities include ideation and creation of graphic and multimedia content both online and offline, creative development and coordination of social media content aligned with the editorial line, community management and customer care, direct contact with stakeholders, video interviews with key local personalities, conducting the weekly #TGgite show with Torino Oggi, providing strategic communication consultancy, and developing innovative communication formats and storytelling to promote proximity tourism in Piemonte.
Graphic Designer Freelance at cafeManus, Lussemburgo
December 31, 2024 - September 4, 2025
Designed brand identity including logo creation, choice of colors, typography, and graphic style. Created a style manual and various communication materials like window stickers, menus, and packaging stickers. Coordinated all materials to maintain brand identity. Set up social media profiles on Instagram and Facebook, developed graphic content lines, and created initial posts. Studied and developed the website with platform selection, graphic design, content management, and SEO optimization.
Graphic Designer Freelance at Centro Olimpico del Fondo - Pragelato
December 1, 2023 - Present
Managed communication including social media (Facebook and Instagram) with editorial calendar and daily publications. Created marketing campaigns for events and promotions, wrote press releases, and handled media relations. Produced social media content such as texts, images, and videos including emotional videos with drone and iPhone footage and editing. Designed posters and brochures for events. Developed and launched a new company website with platform choice, graphic project, content management, and SEO optimization.
Graphic Designer Freelance at Piccole aziende, privati e store locali - Torino
June 1, 2011 - Present
Created visual identities and advertising materials like posters and brochures. Designed websites primarily based on WordPress, planned and programmed social networks, and designed posters for informational pathways placed in nature.
Graphic Designer Freelance at bimbiveri Roberta Cavallo - Torino
December 31, 2023 - September 4, 2025
Developed video editing skills and managed customer support. Programmed digital e-learning platforms and designed digital products including a membership e-learning platform on Kajabi. Created approximately 1000 jump cut style videos, designed platform graphics and logos, supported client acquisition via newsletters, updated website and blog content, produced social media image and video content, and contributed to promotional campaigns. Participated in strategy meetings and brainstorming sessions.
Graphic Designer Freelance at Fabula srl - Torino
June 15, 2022 - September 4, 2025
Defined graphic layouts for corporate house organs such as Eni. Managed layout and typesetting using Adobe InDesign. Created posters, brochures, and advertising materials.
Graphic Designer Freelance at vitaminADV - Torino
December 15, 2020 - September 4, 2025
Produced layouts and pagination for corporate house organs for clients such as Eni and Gruppo Fondiaria SAI. Created brochures, company catalogs, posters, and leaflets.
Graphic Designer Freelance at Edizioni del Capricorno - Torino
June 30, 2020 - September 4, 2025
Developed graphic layout for book covers and internal pagination for thematic and narrative book series.
Graphic Designer at Mark&Thing and Opera - Torino
May 30, 2011 - September 4, 2025
Worked in a graphic team producing visual identities and branding including logos. Created magazine layouts, house organs, educational books, catalogs, brochures, client presentation mockups, and presentation manuals.
Graphic Designer Freelance at Arkeba (progetto Gite Fuori Porta in Piemonte)
November 1, 2024 - Present
Responsible for the growth and communication of the Piemonte tourism project, including ideation and creation of graphic and multimedia content online and offline. Developed and coordinated social media content aligned with the editorial line. Managed community, customers, and stakeholder relations. Conducted interviews and presented a weekly video column #TGgite in collaboration with Torino Oggi. Provided strategic consulting on communication and content, and developed innovative storytelling formats to promote local tourism.
Graphic Designer Freelance at cafeManus - Lussemburgo
December 31, 2024 - September 4, 2025
Created brand identity including logo, color choices, typography, and graphic style. Developed a style manual and coordinated all communication materials such as window stickers, menus, and packaging. Set up social media presence on Instagram and Facebook, defining graphic guidelines and producing initial publications. Designed and developed the website with graphic design, content management, and SEO optimization.
Graphic Designer Freelance at Centro Olimpico del Fondo - Pragelato
December 1, 2023 - Present
Managed social media accounts with daily content and editorial calendar creation. Created marketing campaigns for events, wrote press releases, and handled media relations. Produced social media content including text, images, and videos with drone and iPhone footage plus video editing. Designed posters and brochures for events. Developed a new company website with platform selection, graphic design, content management, and SEO.
Graphic Designer Freelance at Piccole aziende, privati e store locali - Torino
June 1, 2011 - Present
Provided visual identity creation, advertising materials such as posters and brochures, built WordPress-based websites, and planned social network campaigns. Created posters for informational nature trails.
Graphic Designer Freelance at bimbiveri Roberta Cavallo - Torino
December 31, 2023 - September 4, 2025
Developed and managed an e-learning membership platform including strategic project design, Kajabi platform digital programming, and creation of approximately 1000 jump-cut style videos. Designed the platform graphics and logo. Managed customer support during launch and created newsletters for client acquisition. Maintained and updated website and blog content. Created social media video and image content, increasing Instagram followers to over 100,000. Collaborated with marketing for promotional campaigns and participated in strategic meetings.
Graphic Designer Freelance at Fabula srl - Torino
June 15, 2022 - September 4, 2025
Defined graphic layouts for corporate house organs (e.g. Eni). Handled layout and typesetting using Adobe InDesign. Created posters, brochures, and promotional material.
Graphic Designer Freelance at vitaminADV - Torino
December 15, 2020 - September 4, 2025
Produced layouts and pagination for corporate house organs and catalogs for clients like Eni and Gruppo Fondiaria SAI. Created corporate brochures, catalogs, posters, and flyers.
Graphic Designer Freelance at Edizioni del Capricorno - Torino
June 30, 2020 - September 4, 2025
Designed graphic layouts for book covers and internal pages for thematic series and narrative books. Responsible for full book pagination including texts and images.
Graphic Designer at Mark&Thing and Opera agencies - Torino
May 30, 2011 - September 4, 2025
Member of the graphic design team responsible for visual identity and branding projects, logo design, magazine and house organ pagination, textbook and catalog layout, brochure creation, client presentations via mockups, and production of presentation manuals.
Graphic Designer Freelance at Agenzia Arkeba / Progetto Gite Fuori Porta in Piemonte
November 1, 2024 - Present
I hold a transversal role in the growth and communication of the project, creating graphic and multimedia content for online and offline use. I develop and coordinate creative social content aligned with the editorial line, manage community and customer care, perform interviews to key local figures, and host a weekly video segment. I provide strategic communication consultancy and develop innovative storytelling formats to promote local tourism in Piemonte.
Graphic Designer Freelance at cafeManus - Lussemburgo
December 31, 2024 - September 4, 2025
Responsible for brand identity creation including logo ideation, color palette, typography, and graphic style. Developed a style manual and produced communicative materials such as window decals, menus, and packaging stickers. Coordinated all graphic materials and managed social media profiles by designing the graphic line and creating initial posts. I also designed and developed the website including platform choice, graphic design, content management, and SEO optimization.
Graphic Designer Freelance at Centro Olimpico del Fondo - Pragelato
December 1, 2023 - Present
Managed communication through social media by creating editorial calendars and daily publications. Conceived and executed marketing campaigns for events, handled press releases and media relations. Produced social media content including text, images, and video, with video production involving drone and iPhone footage and editing. Designed promotional materials such as posters and brochures. Led design and content management for a new company website with SEO enhancement.
Graphic Designer Freelance at Piccole aziende, privati e store locali - Torino
June 1, 2011 - Present
Created visual identities, advertising material (posters, brochures), websites primarily based on Wordpress, social network planning and programming, and designed informational posters integrated within natural environments.
Graphic Designer Freelance at bimbiveri Roberta Cavallo - Torino
December 31, 2023 - September 4, 2025
Managed video editing, client support, and programming of a digital e-learning platform. Designed digital products and managed graphical and social media communication, including content creation that significantly increased Instagram followers to over 100,000. Collaborated on marketing campaigns and participated actively in strategic meetings and brainstorming sessions.
Graphic Designer Freelance at Fabula srl - Torino
June 15, 2022 - September 4, 2025
Designed layout graphics and handled InDesign-based layout and pagination for corporate house organs, including Eni. Produced posters, brochures, and promotional materials.
Graphic Designer Freelance at vitaminADV - Torino
December 15, 2020 - September 4, 2025
Created layouts and pagination for corporate house organs and catalogues for clients such as Eni and Gruppo Fondiaria SAI. Designed several brochures, corporate catalogues, posters, and leaflets.
Graphic Designer Freelance at Edizioni del Capricorno - Torino
June 30, 2020 - September 4, 2025
Designed book cover layouts and internal formatting for thematic and narrative book series. Produced pagination of books incorporating text and images.
Graphic Designer at Agencies Mark&Thing and Opera - Torino
May 30, 2011 - September 4, 2025
Served as a member of graphic teams working on visual identity and branding, logotype design, the layout of magazines, house organs, textbooks, catalogues, and brochures. Produced client presentation mockups and manual mockups for project presentations.
Graphic Designer Freelance at Arkeba (in collaborazione) - Progetto Gite Fuori Porta Piemonte
November 1, 2024 - Present
Ideazione e realizzazione di contenuti grafici e multimediali, sviluppo creativo e coordinamento contenuti social, gestione della community e contatto con stakeholder, realizzazione di interviste, rubrica settimanale #TGgite in collaborazione con Torino Oggi, consulenza strategica su comunicazione e contenuti, sviluppo di format innovativi e storytelling per valorizzare il turismo di prossimità in Piemonte.
Graphic Designer Freelance at cafeManus - Lussemburgo
December 31, 2024 - September 12, 2025
Brand identity: ideazione del logo, sviluppo identità visiva (colori, tipografia, stile grafico); manuale di stile; materiali: vetrofanie, menu, adesivi, packaging da asporto; coordinamento grafico di tutti i materiali con la brand identity. Social media: impostazione profili, linea grafica e prime pubblicazioni.
Graphic Designer Freelance at Centro Olimpico del Fondo - Pragelato
December 1, 2023 - Present
Gestione della comunicazione: calendario editoriale social (Facebook e Instagram), campagne marketing per eventi e promozioni, redazione di comunicati stampa e media relations. Creazione contenuti social (testi, immagini, video) e realizzazione di video emozionali (riprese con drone e iPhone, montaggio). Sviluppo di locandine e brochure per eventi. Sito web: ideazione e realizzazione del nuovo sito, scelta piattaforma, CMS, SEO.
Graphic Designer Freelance at Piccole aziende, privati e store locali - Torino
June 1, 2011 - Present
Ideazione visual identity; realizzazione di materiale pubblicitario (locandine, brochure...), realizzazione di siti web (base Wordpress); pianificazione e programmazione social network; progettazione e realizzazione di poster per percorsi informativi inseriti nella natura.
Graphic Designer Freelance at bimbiveri Roberta Cavallo - Torino
December 31, 2023 - September 12, 2025
Progetto di e-learning genitoriale: piattaforma Kajabi, ideazione e progettazione del progetto, programmazione digitale della piattaforma, creazione di circa 1000 video con tecnica jump cut, grafica della piattaforma e del logo, gestione del supporto clienti; sito web e blog aziendale: contenuti; social media: contenuti video e immagini, aumento follower; collaborazione con team marketing per campagne promozionali; partecipazione a meeting e brainstorming.
Graphic Designer Freelance at Agenzia Fabula srl - Torino
June 15, 2022 - September 12, 2025
Definizione layout grafici per house organ aziendali (ENI); impaginazione house organ (InDesign); realizzazione di locandine, brochure e materiali pubblicitari.
Graphic Designer Freelance at Agenzia vitaminADV - Torino
December 15, 2020 - September 12, 2025
Realizzazione layout e impaginazione di house organ aziendali (ENI; Gruppo Fondiaria SAI); impaginazione di cataloghi, brochure, logotipi e materiali pubblicitari.
Graphic Designer Freelance at Edizioni del Capricorno - Torino
June 30, 2020 - September 12, 2025
Studio layout grafico per copertine libri; ideazione layout di impaginazione interna; impaginazione di libri a collana tematica e narrativa (testi e immagini).
Graphic Designer at Agenzie Mark&Thing e Opera - Torino
May 30, 2011 - September 12, 2025
Partecipante del team grafico; realizzazione di visual identity e branding; realizzazione di logotipi; impaginazione di riviste, house organ, libri di testo, cataloghi, brochure; realizzazione di mock-up presentazione cliente e manuale di mock-up.
Graphic & Brand Designer at Gite Fuori Porta in Piemonte (collaborazione Arkeba)
November 1, 2024 - November 10, 2025
Direzione creativa e realizzazione di contenuti visivi per web, social e canali editoriali. Sviluppo e mantenimento della brand consistency del progetto. Gestione della community (oltre 154.000 membri) e creazione di contenuti cross-platform. Realizzazione e conduzione di interviste con amministratori, produttori e operatori turistici locali. Presentatrice del format settimanale #TGgite, in collaborazione con Torino Oggi. Attività di consulenza su content strategy, visual identity e storytelling digitale. Coordinamento di progetti di comunicazione condivisi con enti pubblici e privati del territorio piemontese.
Senior Graphic Designer at Freelance, Torino
January 1, 2011 - November 10, 2025
Creazione di visual identity e campagne di comunicazione personalizzate. Realizzazione di materiale editoriale e pubblicitario. Progettazione e sviluppo di siti web (WordPress base). Ideazione di progetti grafici per la valorizzazione del territorio.
Graphic Designer at cafeManus (Lussemburgo)
December 31, 2024 - December 31, 2024
Ideazione e sviluppo della brand identity (logo, palette colori, tipografia, stile visivo). Creazione del brand manual e coordinamento di tutti i materiali grafici. Realizzazione di materiali per il punto vendita (menu, packaging, vetrofanie). Impostazione e gestione dei social media (Instagram e Facebook). Studio, progettazione grafica e sviluppo del sito web, con ottimizzazione SEO.
Graphic Designer at Centro Olimpico del Fondo Pragelato
December 1, 2023 - November 10, 2025
Gestione della social media strategy e creazione del calendario editoriale. Ideazione di campagne marketing per eventi e promozioni turistiche. Produzione di video emozionali e contenuti fotografici. Redazione di comunicati stampa e gestione dei rapporti con i media. Ideazione, progettazione e gestione del nuovo sito web con focus su SEO optimization.
Graphic Designer at bimbiveri Roberta Cavallo (Torino)
December 1, 2023 - December 1, 2023
Responsabile creativo per la piattaforma e-learning membership su Kajabi. Ideazione dell’interfaccia grafica, brand identity e produzione di oltre 1.000 video formativi. Collaborazione con il team marketing per newsletter e campagne di acquisizione clienti. Crescita della community a oltre 100.000 follower su Instagram.
Graphic & Brand Designer at Gite Fuori Porta in Piemonte
November 1, 2024 - Present
Directing creative and producing visual content for web, social and editorial channels; develop and maintain brand consistency; manage community (over 154,000 members) and create cross-platform content; conduct interviews with local administrators, producers and tourism operators; presenter of the weekly format #TGgite with Torino Oggi; provide content strategy, visual identity and storytelling; coordinate communication projects with public and private entities in Piedmont.
Graphic Designer at cafeManus (Luxembourg)
January 1, 2024 - December 1, 2024
Brand identity development (logo, color palette, typography, visual style); brand manual; in-store materials (menu, packaging, window decals); social media management; website design with SEO optimization.
Senior Brand & Visual Designer at Freelance, Torino
January 1, 2011 - Present
Art direction and development of visual identities and campaigns; editorial and advertising materials; basic WordPress site development; projects for territory valorization; line management and client coordination.
Senior Brand & Visual Designer / Creative Strategist / Visual Storytelling / Digital Communication / Key Account Manager at Freelance, Torino
January 1, 2011 - Present
Art direction, digital strategy, content creation and cross-media storytelling; manage complex client projects with emphasis on coherence, results and growth; liaison with municipal administrations, tourist boards and local companies; full project lifecycle from needs assessment to delivery.
Graphic Designer at bimbiveri Roberta Cavallo (Torino)
October 1, 2018 - December 1, 2023
Creative lead for an e-learning platform Kajabi; interface design, brand identity and production of over 1,000 training videos; collaboration with marketing on newsletters and customer acquisition campaigns; community growth to 100k+ followers on Instagram.

Education

Laurea Magistrale in Design Della Comunicazione at Politecnico di Milano
September 15, 2005 - October 10, 2006
Laurea di 1° Livello in Disegno Industriale at Politecnico Torino
October 10, 2003 - July 1, 2004
Diploma Universitario in Disegno Industriale at Politecnico Torino
October 1, 1998 - October 15, 2003
Laurea Magistrale in Design Della Comunicazione at Politecnico di Milano
September 15, 2005 - October 10, 2006
Laurea di 1° Livello in Disegno Industriale at Politecnico Torino
October 10, 2003 - July 1, 2004
Diploma Universitario in Disegno Industriale at Politecnico Torino
October 1, 1998 - October 15, 2003
Laurea Magistrale in Design Della Comunicazione at Politecnico di Milano
September 15, 2005 - October 10, 2006
Laurea di 1° Livello in Disegno Industriale at Politecnico Torino
October 10, 2003 - July 1, 2004
Diploma Universitario in Disegno Industriale at Politecnico Torino
October 1, 1998 - October 15, 2003
Laurea Magistrale in Design Della Comunicazione at Politecnico di Milano
September 15, 2005 - October 10, 2006
Laurea di 1° Livello in Disegno Industriale at Politecnico di Torino
October 10, 2003 - July 1, 2004
Diploma Universitario in Disegno Industriale at Politecnico di Torino
October 1, 1998 - October 15, 2003
Laurea Magistrale in Design della Comunicazione at Politecnico di Milano
January 11, 2030 - November 10, 2025
Laurea in Disegno Industriale at Politecnico di Torino
January 11, 2030 - November 10, 2025
Laurea Magistrale in Design della Comunicazione at Politecnico di Milano
January 11, 2030 - December 2, 2025
Laurea in Disegno Industriale at Politecnico di Torino
January 11, 2030 - December 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Travel & Hospitality, Software & Internet, Government, Other

Skills

Experience Level