Tomas Norkunas
I am a Senior B2B Digital Marketing Specialist with extensive experience in creating, managing, and analyzing high-impact digital marketing campaigns with annual budgets ranging between €500K - €3M.
About
I am a Senior B2B Digital Marketing Specialist with extensive experience in creating, managing, and analyzing high-impact digital marketing campaigns with annual budgets ranging between €500K - €3M. My expertise includes leading global implementations such as Google Analytics 4, designing brand visibility tracking solutions, and providing paid media consulting to local marketing teams and partners.
I have a strong hands-on, solution-oriented approach, blending analytical thinking and entrepreneurial drive with creative problem-solving. I have successfully led digital marketing teams across SaaS, e-commerce, and SME sectors, driving significant revenue growth and strategic business outcomes.
- 12 years' experience
- Joined September 2025
Industry experience
- Software & Internet
- Retail
- Professional Services
More experts in Rotterdam, Netherlands
Work experience· 4 roles
Led a 1 million euro brand awareness campaign in Germany and Belgium, acting as the primary marketing contact and lead analyst for flagship campaigns. Created full-funnel, data-driven media plans and strategic budget allocations for global campaigns. Led the global implementation of Google Analytics 4 (GA4) and provided senior-level paid media consulting to local marketing teams and partner agencies. Designed innovative brand visibility tracking solutions across paid and organic search, and spearheaded technical improvements in paid media tracking including enhanced conversion tracking and attribution accuracy.
Managed digital marketing campaigns and leveraged data analytics to increase client revenue and ROI. Led and coordinated the online marketing team to ensure effective collaboration and performance. Achieved significant revenue growth through successful online advertising campaigns from 2016 to 2018.
Developed and executed digital marketing strategies for small and medium-sized enterprises (SMEs). Led a multidisciplinary team of content creators, designers, and web developers to deliver comprehensive digital marketing solutions.
Education
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