I'm Luz Elvira Luján Jara, a corporate communications and PR professional with experience supporting agencies like Ogilvy PR & Influence Spain. I thrive in fast-paced environments, coordinating multi-country hubs and delivering strategic media coverage for automotive, finance, and consumer brands. Beyond client work, I build communities and develop content strategies, planning calendars and turning insights into engaging, measurable results. Previously, I led community initiatives as a Club Karting Madrid Community Manager and completed internships across Stellantis Spain, BBVA Peru, La Positiva Seguros, Textile Del Valle, and other organizations. I enjoy crafting clear narratives, coordinating campaigns, and delivering content that resonates with audiences while meeting business goals.

Luz Elvira Luján Jara

I'm Luz Elvira Luján Jara, a corporate communications and PR professional with experience supporting agencies like Ogilvy PR & Influence Spain. I thrive in fast-paced environments, coordinating multi-country hubs and delivering strategic media coverage for automotive, finance, and consumer brands. Beyond client work, I build communities and develop content strategies, planning calendars and turning insights into engaging, measurable results. Previously, I led community initiatives as a Club Karting Madrid Community Manager and completed internships across Stellantis Spain, BBVA Peru, La Positiva Seguros, Textile Del Valle, and other organizations. I enjoy crafting clear narratives, coordinating campaigns, and delivering content that resonates with audiences while meeting business goals.

Available to hire

I’m Luz Elvira Luján Jara, a corporate communications and PR professional with experience supporting agencies like Ogilvy PR & Influence Spain. I thrive in fast-paced environments, coordinating multi-country hubs and delivering strategic media coverage for automotive, finance, and consumer brands. Beyond client work, I build communities and develop content strategies, planning calendars and turning insights into engaging, measurable results.

Previously, I led community initiatives as a Club Karting Madrid Community Manager and completed internships across Stellantis Spain, BBVA Peru, La Positiva Seguros, Textile Del Valle, and other organizations. I enjoy crafting clear narratives, coordinating campaigns, and delivering content that resonates with audiences while meeting business goals.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Account Assistant – PR & Influence at Ogilvy Spain
June 30, 2024 - September 4, 2025
Coordinated international communication campaigns across teams in 14+ countries. Managed direct relationships with clients and national/international media. Produced media coverage reports and reputation tracking. Supported key client Astara Team, a sustainability success case at Dakar Rally 2024.
Event & Visual Communication Coordinator at La Tropi / Medias Puri
February 1, 2025 - Present
Supported the organization of high-impact internal and external events. Oversaw logistics, liaised with suppliers, and managed post-event reporting. Created audiovisual content (video, photography) for event promotion.
Corporate Communications Intern at Stellantis Spain
October 31, 2023 - September 4, 2025
Coordinated press releases and institutional communications for brands (Peugeot, Citroën, Opel). Delivered segmented newsletters to stakeholders, clients, and media outlets. Translated and adapted content in line with corporate standards and protocol.
Internal Communications Intern at BBVA
February 28, 2022 - September 4, 2025
Organized internal events and protocol for visits and celebrations. Produced audiovisual content and advised internal teams. Coordinated strategic campaigns focused on employee engagement.
Freelance – Branding & Communication Design at Self-employed
January 31, 2025 - September 4, 2025
Developed brand manuals and visual identity guidelines. Coordinated with clients from diverse sectors. Created graphic materials for social media, events, and retail.
Community Manager at Club Karting Madrid
November 30, 2023 - September 4, 2025
Managed and grew the digital community, attracting new members and sponsors. Designed and published content strategies and supported live events.
Account Assistant in PR at Ogilvy PR & Influence Spain
December 1, 2023 - June 1, 2024
Supported the accounts department in daily client management, media relations, clipping, and reporting. Prepared national and international reports; managed the hub and coordinated with 14 countries worldwide. Clients included Bridgestone and Astara.
Content Writer for Social Media at Spanish Red Cross
November 1, 2022 - February 1, 2023
Coordinated, monitored, and conceptualized content for Instagram and Twitter. Managed and published content on digital platforms to increase account visibility. Drafted press releases and designed graphic reel content. Photographed internal events and activities.
Communications and Culture Intern at La Positiva Seguros
March 1, 2022 - September 1, 2022
Fully managed end-to-end internal cultural campaigns and led return-to-office campaigns. Implemented aligned campaigns with strategic objectives and coordinated with internal clients. Planned national and international in-person, web, and hybrid events.
Internal Communications Intern at BBVA Peru
March 1, 2021 - February 1, 2022
Led onboarding of the internal communication process; supported event organization and content creation (press releases, announcements) for channels, internal social media, and websites. Compiled and presented KPIs and reports. Advised clients on internal and external campaigns. Supervised audiovisual content, pre-production, interviews, video recording, and scripting.
Communications and Culture Intern at Textile Del Valle
September 1, 2020 - February 1, 2021
Coordinated training projects and events. Created strategic content with clients and management. Drafted announcements, newsletters, and designed graphics in Illustrator. Led pre-production, scripting, and recording coordination. Photographed and recorded internal events.

Education

Master’s in Corporate Communication & CSR + Minor in Agile Project Management at EAE Business School
January 1, 2024 - January 1, 2024
Bachelor’s in Communication (Marketing focus) at University of Lima
January 1, 2021 - January 1, 2021
Master's in Corporate Communication and Corporate Social Responsibility with a Minor in Agile Project Management (English) at EAES Business School
April 1, 2023 - January 1, 2024
Bachelor's Degree in Corporate Communication, Advertising and Marketing at Universidad de Lima
August 1, 2016 - December 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Retail, Professional Services, Transportation & Logistics, Manufacturing, Education, Other