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Hi there! I'm Paulina Aguado, a digital marketing specialist based in Mexico City with Italian roots. I design data-informed marketing programs across e-commerce, CRM, and cross-functional teams, turning insights into go-to-market strategies and measurable growth. I enjoy collaborating with brands to craft compelling digital experiences and multichannel campaigns. I thrive on turning creative ideas into practical, scalable initiatives that connect with audiences, drive engagement, and boost sales. Fluent in Spanish and English with strong Italian skills, I focus on content-driven strategies, influencer collaborations, and performance-driven marketing for fashion, skincare, and lifestyle brands.…Hi there! I'm Paulina Aguado, a digital marketing specialist based in Mexico City with Italian roots. I design data-informed marketing programs across e-commerce, CRM, and cross-functional teams, turning insights into go-to-market strategies and measurable growth. I enjoy collaborating with brands to craft compelling digital experiences and multichannel campaigns. I thrive on turning creative ideas into practical, scalable initiatives that connect with audiences, drive engagement, and boost sales. Fluent in Spanish and English with strong Italian skills, I focus on content-driven strategies, influencer collaborations, and performance-driven marketing for fashion, skincare, and lifestyle brands.

Paulina Aguado

Creative Director, Content Producer, Marketing Strategist, +6

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Hi there! I'm Paulina Aguado, a digital marketing specialist based in Mexico City with Italian roots. I design data-informed marketing programs across e-commerce, CRM, and cross-functional teams, turning insights into go-to-market strategies and measurable growth. I enjoy collaborating with brands to craft compelling digital experiences and multichannel campaigns. I thrive on turning creative ideas into practical, scalable initiatives that connect with audiences, drive engagement, and boost sales. Fluent in Spanish and English with strong Italian skills, I focus on content-driven strategies, influencer collaborations, and performance-driven marketing for fashion, skincare, and lifestyle brands.…Hi there! I'm Paulina Aguado, a digital marketing specialist based in Mexico City with Italian roots. I design data-informed marketing programs across e-commerce, CRM, and cross-functional teams, turning insights into go-to-market strategies and measurable growth. I enjoy collaborating with brands to craft compelling digital experiences and multichannel campaigns. I thrive on turning creative ideas into practical, scalable initiatives that connect with audiences, drive engagement, and boost sales. Fluent in Spanish and English with strong Italian skills, I focus on content-driven strategies, influencer collaborations, and performance-driven marketing for fashion, skincare, and lifestyle brands.

Available to hire

Hi there! I’m Paulina Aguado, a digital marketing specialist based in Mexico City with Italian roots. I design data-informed marketing programs across e-commerce, CRM, and cross-functional teams, turning insights into go-to-market strategies and measurable growth. I enjoy collaborating with brands to craft compelling digital experiences and multichannel campaigns.

I thrive on turning creative ideas into practical, scalable initiatives that connect with audiences, drive engagement, and boost sales. Fluent in Spanish and English with strong Italian skills, I focus on content-driven strategies, influencer collaborations, and performance-driven marketing for fashion, skincare, and lifestyle brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

Work Experience

Partner at Libeco and Sika Design

January 1, 2023 - Present

Oversaw digital communication and content strategy including SEO for luxury furniture brands. Managed marketing and content compliance, owned and managed the online marketing calendar to align with global brand and promotional strategies. Coordinated the Maison Object Paris 2023 event, defined KPIs to monitor e-commerce performance, produced monthly analytics reports, and supervised content production and publication timelines to ensure consistency and quality across markets.

E-commerce & Brands Coordinator (Entrepreneur) at Hule Studio

December 31, 2023 - September 4, 2025

Directed brand strategy, content production, product development, and e-commerce operations for a niche skincare brand. Focused on superior user experiences and efficient order fulfillment. Led and produced influencer campaigns and e-commerce marketing calendars aligned with commercial and branding objectives. Evaluated paid media and website performance including SEO, collaborations, and customer engagement. Generated in-depth analytical sales reports and operational KPIs to support strategic decision-making.

Influencer Marketing at KINTOBE

December 31, 2021 - September 4, 2025

Worked with a sustainable Danish fashion brand to manage influencer marketing activities.

Digital Marketing Sales at KINTOBE

December 31, 2019 - September 4, 2025

Involved in digital marketing sales tasks within a fashion brand context.

Marketing at El Cultivo Web Design Studio

December 31, 2018 - September 4, 2025

Supported marketing initiatives for a web design studio.

Marketing Analyst / Marketing Coordinator at Kaltex America VF Group

December 31, 2017 - September 4, 2025

Pitched digital marketing and content strategies for e-commerce, B2B, SEO, and lifestyle clients in furniture, fashion, architecture, and skincare sectors. Managed client accounts and coordinated with partner agencies to implement e-commerce platforms, digital marketing strategies, social media campaigns, and content development. Produced and coordinated digital communications and partnership strategies. Managed social media content, email campaigns, website, and app development. Supported marketing and promotional materials for denim fair trade projects, aligning with sustainability and ethical practices in partnership with VF Group, Target, and Levi’s. Regionalized content including articles, landing pages, webinars, and technical events. Maintained partner CRM, website, and mailing campaigns. Coordinated corporate events calendar, budgeting, and follow-up as a business development representative.

Senior Marketing B2B Coordinator / Marketing Lead at AVÀSH Wellness

December 31, 2018 - September 4, 2025

Led content creation, art direction, and strategy for a wellness brand in Milan. Managed influencer relationships with Global Fashion Agenda and PR agencies. Oversaw account management, advertising deals with influencers, and developed and executed go-to-market digital strategy for a supplements brand in Italy. Conducted in-depth analysis of online and consumer behavior to define target audiences. Created marketing calendars for paid media, SEO, and content, coordinating projects with agencies. Defined content strategy, managed media production, and established marketing direction. Oversaw e-commerce optimization and coordinated with agencies.

Technology Consultant at EVANZA

December 31, 2023 - September 4, 2025

Technology consultancy firm role selling Edtech solutions to universities in LATAM. Responsibilities included establishing relationships with qualified leads, managing technology partner relationships, ensuring marketing calendar and compliance, managing annual plan and budgeting, partner CRM management, website and mailing campaigns, and corporate events calendar as business development representative.

Digital Marketing Specialist at EVANZA Ed Tech Consultancy Firm

January 1, 2023 - September 8, 2025

Digital marketing specialist experienced in content strategy, e-commerce, email marketing strategy, CRM, and cross-functional team coordination.

at Libeco and Sika Design

January 1, 2025 - September 8, 2025

Influencer Marketing at KINTOBE

January 1, 2021 - September 8, 2025

Digital Marketing & Business Development at El Cultivo Web Design Studio

January 1, 2019 - September 8, 2025

Marketing Analyst at Kaltex Denim Group

January 1, 2015 - September 8, 2025

Marketing Coordinator at Kaltex Denim Group

January 1, 2017 - September 8, 2025

Senior Marketing B2B Coordinator at AVÀSH

January 1, 2019 - September 8, 2025

Business Development Representative at AVÀSH

January 1, 2019 - September 8, 2025

Marketing Lead at AVÀSH

January 1, 2019 - September 8, 2025

Entrepreneur at Hule Studio

January 1, 2023 - September 8, 2025

Niche skincare brand owner; directed digital marketing strategy, paid media, SEO, content development, and influencer management.

E-commerce & Brands Coordinator

January 1, 2024 - September 8, 2025

Owned and managed the online marketing calendar, CRM and lead management. Designed and executed mailing strategy with Mailjet. Defined KPIs to monitor e-commerce performance (WooCommerce). Supervised content production and publication timelines, regionalized content, and managed marketing compliance and partner relationships.