I am a bilingual Marketing, Communications & Branding Specialist with over 7 years of experience delivering strategic campaigns, digital engagement, and brand storytelling across Canada and international markets. I excel at leading multi-channel marketing initiatives, optimizing campaigns with SEO and analytics, and building strong stakeholder relationships. My background spans the public sector, real estate, creative industries, and tech startups. I am recognized for combining design expertise with strategic marketing to strengthen brand presence and drive measurable results. I thrive in fast-paced environments where my skills in campaign management, stakeholder coordination, and creative content development help achieve impactful outcomes for organizations and communities.

Cecilia Arribas Zevallos

I am a bilingual Marketing, Communications & Branding Specialist with over 7 years of experience delivering strategic campaigns, digital engagement, and brand storytelling across Canada and international markets. I excel at leading multi-channel marketing initiatives, optimizing campaigns with SEO and analytics, and building strong stakeholder relationships. My background spans the public sector, real estate, creative industries, and tech startups. I am recognized for combining design expertise with strategic marketing to strengthen brand presence and drive measurable results. I thrive in fast-paced environments where my skills in campaign management, stakeholder coordination, and creative content development help achieve impactful outcomes for organizations and communities.

Available to hire

I am a bilingual Marketing, Communications & Branding Specialist with over 7 years of experience delivering strategic campaigns, digital engagement, and brand storytelling across Canada and international markets. I excel at leading multi-channel marketing initiatives, optimizing campaigns with SEO and analytics, and building strong stakeholder relationships. My background spans the public sector, real estate, creative industries, and tech startups.

I am recognized for combining design expertise with strategic marketing to strengthen brand presence and drive measurable results. I thrive in fast-paced environments where my skills in campaign management, stakeholder coordination, and creative content development help achieve impactful outcomes for organizations and communities.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing & Communication Manager at Vanguard Development
December 1, 2024 - September 4, 2025
Designed and executed integrated marketing and communications strategies for high-profile projects including Domenics Marina, Tobiano Golf Course, and Bruker Marina. Increased community visibility and engagement through targeted digital campaigns, improving reach and retention across multiple platforms. Conducted market analysis and performance tracking, optimizing campaign ROI by adjusting messaging and media spend. Coordinated with internal teams and stakeholders to ensure consistent brand voice and storytelling.
Art Instructor at Kamloops Art Party
June 1, 2025 - September 4, 2025
Designed and led creative workshops and private lessons, tailoring content for diverse and neurodiverse learners. Advanced community outreach and brand visibility by hosting interactive art initiatives. Managed full-cycle sales of original artwork, including branding, marketing, and customer engagement. Contributed to inclusive community engagement strategies through art-based communications.
Graphic Designer at Funnel Cures
April 1, 2024 - September 4, 2025
Produced digital brand assets, social content, and campaign visuals that enhanced online engagement. Partnered with the marketing team to refine digital strategy, brand identity, and user experience. Strengthened client retention by aligning visual design with business objectives.
Graphic Designer & Social Media Coordinator at City of Kamloops
September 1, 2023 - September 4, 2025
Created campaign materials and social media content in alignment with municipal brand standards. Supported inclusive communications and community engagement initiatives across city-wide events. Improved online engagement by integrating audience feedback and trending content formats.
Communications & Branding Consultant / Operations Analyst at Mambo
May 1, 2020 - September 4, 2025
Streamlined onboarding, workflow systems, and internal communications, improving team efficiency. Developed training and communications content to support employee engagement and performance. Served as liaison between management and creative teams, ensuring project alignment.
Lead Designer at Mambo
September 1, 2019 - September 4, 2025
Directed design and marketing initiatives, including digital campaigns and internal communications. Mentored junior designers, introducing best practices and workflow improvements. Delivered multi-platform creative assets for clients in diverse industries.
Design Intern at Mambo
January 1, 2019 - September 4, 2025
Created polished digital and print materials. Produced internal newsletters and employee-facing content. Assisted in building strong brand identities for startups and SMEs. Created pitch decks, campaign visuals, and print assets for business development.
Design Intern at Bertie Consulting
July 1, 2017 - September 4, 2025
Supported brand identity development, producing logos, print assets, and digital campaigns. Assisted startups and SMEs with branding, communications, and marketing strategies.
Freelance Marketing & Design Consultant at Freelance / Remote Work
August 1, 2022 - September 4, 2025
Developed brand identities and full communications strategies for small businesses and nonprofits. Designed logos, social media templates, and marketing collateral for clients across multiple industries. Coordinated HR and training communications, including onboarding programs and HRIS user guides. Supported nonprofits with community outreach campaigns and volunteer communications.
Marketing & Communication Manager at Vanguard Development
December 1, 2024 - September 4, 2025
Designed and executed integrated marketing and communications strategies for high-profile projects including Domenics Marina, Tobiano Golf Course, and Bruker Marina. Increased community visibility and engagement through targeted digital campaigns, improving reach and retention across multiple platforms. Conducted market analysis and performance tracking, optimizing campaign ROI by adjusting messaging and media spend. Coordinated with internal teams and stakeholders to ensure consistent brand voice and storytelling.
Art Instructor at Kamloops Art Party
June 1, 2025 - September 4, 2025
Designed and led creative workshops and private lessons, tailoring content for diverse and neurodiverse learners. Advanced community outreach and brand visibility by hosting interactive art initiatives. Managed full-cycle sales of original artwork, including branding, marketing, and customer engagement. Contributed to inclusive community engagement strategies through art-based communications.
Graphic Designer at Funnel Cures
April 1, 2024 - September 4, 2025
Produced digital brand assets, social content, and campaign visuals that enhanced online engagement. Partnered with the marketing team to refine digital strategy, brand identity, and user experience. Strengthened client retention by aligning visual design with business objectives.
Graphic Designer & Social Media Coordinator at City of Kamloops
September 1, 2023 - September 4, 2025
Created campaign materials and social media content in alignment with municipal brand standards. Supported inclusive communications and community engagement initiatives across city-wide events. Improved online engagement by integrating audience feedback and trending content formats.
Communications & Branding Consultant / Operations Analyst at Mambo
May 1, 2020 - September 4, 2025
Streamlined onboarding, workflow systems, and internal communications, improving team efficiency. Developed training and communications content to support employee engagement and performance. Served as liaison between management and creative teams, ensuring project alignment.
Lead Designer
September 1, 2019 - September 4, 2025
Directed design and marketing initiatives, including digital campaigns and internal communications. Mentored junior designers, introducing best practices and workflow improvements. Delivered multi-platform creative assets for clients in diverse industries.
Design Intern
January 1, 2019 - September 4, 2025
Created polished digital and print materials. Produced internal newsletters and employee-facing content. Assisted in building strong brand identities for startups and SMEs. Created pitch decks, campaign visuals, and print assets for business development.
Design Intern at Bertie Consulting
July 1, 2017 - September 4, 2025
Supported brand identity development, producing logos, print assets, and digital campaigns. Assisted startups and SMEs with branding, communications, and marketing strategies.
Freelance / Remote Work
August 1, 2022 - September 4, 2025
Developed brand identities and full communications strategies for small businesses and nonprofits. Designed logos, social media templates, and marketing collateral for clients across multiple industries. Coordinated HR and training communications, including onboarding programs and HRIS user guides. Supported nonprofits with community outreach campaigns and volunteer communications.

Education

Post-Baccalaureate in Marketing at Thompson Rivers University, Kamloops, Canada
January 11, 2030 - January 1, 2024
Bachelor of Advertising Management and Design at Toulouse Lautrec Institute, Lima, Peru
January 11, 2030 - January 1, 2019
Post-Baccalaureate in Marketing at Thompson Rivers University, Kamloops, Canada
January 11, 2030 - January 1, 2024
Bachelor of Advertising Management and Design at Toulouse Lautrec Institute, Lima, Peru
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Real Estate & Construction, Professional Services, Software & Internet, Non-Profit Organization