I am a highly experienced performance marketer with over 7 years of expertise in both organic SEO and paid PPC search marketing. I specialize in developing and executing strategies that boost website visibility, drive targeted traffic, and achieve top rankings on search engine results pages. I possess strong analytical and problem-solving skills that help me optimize campaign performance and maximize return on investment. Currently, I lead a team managing numerous digital marketing campaigns while focusing on increasing organic search results and improving paid marketing efficiency. I strive to deliver substantial growth in lead generation, client retention, and overall business success by continuously refining marketing plans and budgets.

Jakirabanu S

I am a highly experienced performance marketer with over 7 years of expertise in both organic SEO and paid PPC search marketing. I specialize in developing and executing strategies that boost website visibility, drive targeted traffic, and achieve top rankings on search engine results pages. I possess strong analytical and problem-solving skills that help me optimize campaign performance and maximize return on investment. Currently, I lead a team managing numerous digital marketing campaigns while focusing on increasing organic search results and improving paid marketing efficiency. I strive to deliver substantial growth in lead generation, client retention, and overall business success by continuously refining marketing plans and budgets.

Available to hire

I am a highly experienced performance marketer with over 7 years of expertise in both organic SEO and paid PPC search marketing. I specialize in developing and executing strategies that boost website visibility, drive targeted traffic, and achieve top rankings on search engine results pages. I possess strong analytical and problem-solving skills that help me optimize campaign performance and maximize return on investment.

Currently, I lead a team managing numerous digital marketing campaigns while focusing on increasing organic search results and improving paid marketing efficiency. I strive to deliver substantial growth in lead generation, client retention, and overall business success by continuously refining marketing plans and budgets.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Tamil
Fluent
Hindi
Intermediate
Urdu
Intermediate

Work Experience

Performance Marketing Manager at Firebrand Labs
July 5, 2023 - Present
Managing a team of 2 marketing analysts to implement and roll out digital marketing initiatives and overseeing 35+ campaigns monthly. Increased organic search results and rankings significantly, built backlink strategies, and managed a ₹5 Crore yearly paid marketing budget on platforms like Google, Meta, and LinkedIn. Optimized paid spend for a 35% improvement in ROAS, increased lead counts by 30% in 2023, and improved website traffic from 3 million to 5 million through structured content marketing. Implemented monetization strategies for clients' social media and enhanced client retention and growth.
SEO Specialist – Project Manager at Li Creative Technologies
May 3, 2023 - September 4, 2025
Managed a 25-member multi-departmental team focusing on SEO, content marketing, backlink strategies, and domain auctions for expired domains. Developed 200+ digital strategies increasing website traffic from zero to 80K, raised domain rating from 2 to 40 DR, and achieved first position in Google Search for selected keywords. Handled 100+ international client projects ensuring on-site and off-site SEO optimization. Worked with various teams fixing technical issues, improving content quality, and enhancing social media presence. Provided extensive client management and mentoring for junior team members, achieving consistent revenue growth and project excellence.

Education

B.Tech. – ECE at Shri Krishnaa College of Engg and Technology
July 1, 2012 - June 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail