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Performance Marketing Specialist at Superior College, driving strategic digital campaigns to enhance student engagement, optimize lead generation, and promote educational programs through data-driven marketing initiatives.…

Hassan Raza

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Performance Marketing Specialist at Superior College, driving strategic digital campaigns to enhance student engagement, optimize lead generation, and promote educational programs through data-driven marketing initiatives.…

Available to hire

Performance Marketing Specialist at Superior College, driving strategic digital campaigns to enhance student engagement, optimize lead generation, and promote educational programs through data-driven marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Meta Ads Specialist & Strategist at Luminex Marketing

January 1, 2023 - November 9, 2025

Designed and managed paid and organic social campaigns for Bachelor’s and Master’s program recruitment across Facebook, Instagram, and YouTube. Implemented audience segmentation and geo-targeting to generate high-quality admissions leads. Optimized campaigns with ROAS-focused funnel strategies (TOF/MOF/BOF), performed A/B testing, and set up Pixel and Conversion API. Collaborated with admissions and creative teams to align campaigns with academic calendars and offerings. Analyzed performance using GA4 and Meta Insights to provide actionable client insights, improved CTR by 35% and reduced CPA by 40%, and supported cross-channel attribution planning.