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Passionate about building brands and categories, I'm a mid-career, multi-channel, albeit digital-leaning marketer, originally a Web designer, developer, and analyst. I’m more of a B2B than B2C guy, though I've done both. While I've freelanced on and off and it's what I'm doing currently, I've mostly worked client-side: In-house at startups and global enterprises, building systems and teams to generate qualified leads and sales opportunities in spaces like fintech, banking, and IT infrastructure from on-prem software and hardware to cloud SaaS. My other interests include blockchain, DRM, privacy and security, cleantech and energy sustainability, foodtech and environmental justice, political and social science, aerospace and defense, personalized healthcare and neurodiversity, robotics and autonomy, big data, and AI. I'm a Silicon Valley native and San Francisco expat who now makes monthly Bay Area returns. I became a mostly remote worker pre-pandemic and eventually moved to the Sierra Nevada mountains, partly because I’m also a voice actor and musician: Quiet, rural areas are more conducive to home recording than cities and suburbs are. If you need to tell powerful stories, generate demand, drive awareness, train or educate audiences, or a leader, partner, or advisor to help lay foundations, define or refine strategies, operations, programs, or tactics, let's connect!…Passionate about building brands and categories, I'm a mid-career, multi-channel, albeit digital-leaning marketer, originally a Web designer, developer, and analyst. I’m more of a B2B than B2C guy, though I've done both. While I've freelanced on and off and it's what I'm doing currently, I've mostly worked client-side: In-house at startups and global enterprises, building systems and teams to generate qualified leads and sales opportunities in spaces like fintech, banking, and IT infrastructure from on-prem software and hardware to cloud SaaS. My other interests include blockchain, DRM, privacy and security, cleantech and energy sustainability, foodtech and environmental justice, political and social science, aerospace and defense, personalized healthcare and neurodiversity, robotics and autonomy, big data, and AI. I'm a Silicon Valley native and San Francisco expat who now makes monthly Bay Area returns. I became a mostly remote worker pre-pandemic and eventually moved to the Sierra Nevada mountains, partly because I’m also a voice actor and musician: Quiet, rural areas are more conducive to home recording than cities and suburbs are. If you need to tell powerful stories, generate demand, drive awareness, train or educate audiences, or a leader, partner, or advisor to help lay foundations, define or refine strategies, operations, programs, or tactics, let's connect!

Scott Reyns

Performance Marketer, Marketing Consultant, Marketing Strategist, +4

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Passionate about building brands and categories, I'm a mid-career, multi-channel, albeit digital-leaning marketer, originally a Web designer, developer, and analyst. I’m more of a B2B than B2C guy, though I've done both. While I've freelanced on and off and it's what I'm doing currently, I've mostly worked client-side: In-house at startups and global enterprises, building systems and teams to generate qualified leads and sales opportunities in spaces like fintech, banking, and IT infrastructure from on-prem software and hardware to cloud SaaS. My other interests include blockchain, DRM, privacy and security, cleantech and energy sustainability, foodtech and environmental justice, political and social science, aerospace and defense, personalized healthcare and neurodiversity, robotics and autonomy, big data, and AI. I'm a Silicon Valley native and San Francisco expat who now makes monthly Bay Area returns. I became a mostly remote worker pre-pandemic and eventually moved to the Sierra Nevada mountains, partly because I’m also a voice actor and musician: Quiet, rural areas are more conducive to home recording than cities and suburbs are. If you need to tell powerful stories, generate demand, drive awareness, train or educate audiences, or a leader, partner, or advisor to help lay foundations, define or refine strategies, operations, programs, or tactics, let's connect!…Passionate about building brands and categories, I'm a mid-career, multi-channel, albeit digital-leaning marketer, originally a Web designer, developer, and analyst. I’m more of a B2B than B2C guy, though I've done both. While I've freelanced on and off and it's what I'm doing currently, I've mostly worked client-side: In-house at startups and global enterprises, building systems and teams to generate qualified leads and sales opportunities in spaces like fintech, banking, and IT infrastructure from on-prem software and hardware to cloud SaaS. My other interests include blockchain, DRM, privacy and security, cleantech and energy sustainability, foodtech and environmental justice, political and social science, aerospace and defense, personalized healthcare and neurodiversity, robotics and autonomy, big data, and AI. I'm a Silicon Valley native and San Francisco expat who now makes monthly Bay Area returns. I became a mostly remote worker pre-pandemic and eventually moved to the Sierra Nevada mountains, partly because I’m also a voice actor and musician: Quiet, rural areas are more conducive to home recording than cities and suburbs are. If you need to tell powerful stories, generate demand, drive awareness, train or educate audiences, or a leader, partner, or advisor to help lay foundations, define or refine strategies, operations, programs, or tactics, let's connect!

Available to hire

Passionate about building brands and categories, I’m a mid-career, multi-channel, albeit digital-leaning marketer, originally a Web designer, developer, and analyst. I’m more of a B2B than B2C guy, though I’ve done both. While I’ve freelanced on and off and it’s what I’m doing currently, I’ve mostly worked client-side: In-house at startups and global enterprises, building systems and teams to generate qualified leads and sales opportunities in spaces like fintech, banking, and IT infrastructure from on-prem software and hardware to cloud SaaS.

My other interests include blockchain, DRM, privacy and security, cleantech and energy sustainability, foodtech and environmental justice, political and social science, aerospace and defense, personalized healthcare and neurodiversity, robotics and autonomy, big data, and AI.

I’m a Silicon Valley native and San Francisco expat who now makes monthly Bay Area returns. I became a mostly remote worker pre-pandemic and eventually moved to the Sierra Nevada mountains, partly because I’m also a voice actor and musician: Quiet, rural areas are more conducive to home recording than cities and suburbs are.

If you need to tell powerful stories, generate demand, drive awareness, train or educate audiences, or a leader, partner, or advisor to help lay foundations, define or refine strategies, operations, programs, or tactics, let’s connect!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Performance Marketing, Video Collaboration at Logitech

June 30, 2022 - September 4, 2025

Owned web and search channels with a strong focus on CRO, including on-site and off-site optimization. Developed tiered market strategies to improve targeted keyword rankings, organic traffic, and conversions. Applied comprehensive tracking for full-funnel ROI management across all lead sources. Collaborated with agencies and internal teams across Sales, Product, Ops, IT, and Support. Enabled content, product, and alliances marketing and led multiple product launches and campaigns. Achieved +187% monthly visits globally and +310% revenue per visitor.

Head of Performance Marketing, Video Collaboration at Logitech

January 1, 2019 - June 1, 2022

Web & Search ownership with CRO emphasis; on-site and off-site optimization (link building). Drove tiered markets strategy; improved targeted keyword ranks, organic traffic, and conversions. Applied comprehensive tracking (all lead sources; paid, organic) for full-funnel ROI management. Partnered with internal and external agencies, regional Sales, Product, Ops, IT, and Support teams. Content, product, and alliances marketing enablement; multiple product launches and campaigns. Monthly visits +187% globally, +331% from organic search. Revenue per Visitor +310%.

Director of Marketing at nScaled

February 28, 2014 - September 4, 2025

Led all marketing efforts for a hybrid cloud business continuity company. Focused on value proposition, mission, and positioning, and defined ideal customer profiles. Improved website, automation, CRM integration, lead scoring, tracking, and attribution. Increased webinars, content, SEM, email, affiliate campaigns, and events. Developed sales tools for strategic and channel partners. Delivered 1600+ MQLs, SQOs worth $56M, and 40% YoY revenue growth in FY13 before the company was sold to Acronis.

Director of Marketing at nScaled

August 1, 2012 - February 1, 2014

Hybrid cloud business continuity including local and remote backup, disaster and file recovery, and storage services. Served on leadership team, ran all Marketing. Reported to President / CEO, aligned with SVP Sales. Focused and finalised value proposition, mission, positioning. Defined and detailed the ICP. Leveled-up the website, automation, CRM integration, database, lead scoring, tracking, attribution. Increased webinars, collateral, analyst relations, events, content, SEM, email, affiliate campaigns. FY13: +1600 MQLs, SQOs worth $56M, +40% YoY revenue won. Exit (Sold to Acronis).

Director of Marketing at Vinyl Interactive

June 30, 2012 - September 4, 2025

Managed a 6-person marketing team at a boutique agency specializing in student lead acquisition. Rebuilt SEM (PPC) campaigns turning negative margins positive within one quarter. Provided product strategy and best practices to maximize margins through high-quality traffic arbitrage. Set all-time quality records in the second quarter, contributing to larger sales bounties and inserting bigger IOs in the third quarter.

Director of Marketing at Vinyl Interactive

October 1, 2010 - June 1, 2012

Boutique agency specialized in student lead acquisition solutions, servicing over 200 colleges and universities. Led 6-person Marketing team: Campaign / product managers, analysts, designer. Rebuilt, staffed SEM (PPC), shifting negative margin investments positive within one quarter. Provided product strategy, best practices: High-quality traffic arbitrage to max margins. Broke all-time quality records in 2nd quarter; Sales won higher bounties, larger IOs in 3rd quarter.

Director of Online Marketing at Lending Club

October 31, 2009 - September 4, 2025

Owned all online marketing including SEO, SEM, SMM, display, and affiliates. Developed and optimized conversions across campaigns and affiliate networks. Built and deployed influencer campaigns via social media to drive traffic and word of mouth. Achieved average quarterly borrower volume increases of 60% and lender volume increases of 135%, while reducing CPA by 12% and 15%, respectively. Executed growth marketing without a dedicated budget in early-stage marketing efforts.

Director of SEO & Associate Director of Analytics at Agency.com

August 31, 2007 - September 4, 2025

Led weekly SEM analytics and reporting for clients including Miller Brewing and VISA. Executed SEO for The Venetian and offered ad hoc analytics and SEO for clients like SelectQuote, Safeway, eBay, Nobilo Wines, and Wells Fargo. Participated in pitches and new account wins for San Francisco and New York city offices.

Director of Online Marketing at Lending Club

August 1, 2007 - October 1, 2009

Peer-to-peer lending, including personal loans, autop refinancing, checking and savings accounts at competitive rates.

Web Programs Manager at PKware

November 30, 2005 - September 4, 2025

Handled web SEO/SEM/e-commerce, product and event marketing amid company M&A activities. Repositioned and rebranded the company. Hired and trained junior webmaster and supported new product launches.

Director of SEO & Analytics at Agency.com

November 1, 2005 - August 1, 2007

An interactive marketing agency based in NYC with offices worldwide. Weekly SEM analytics, reporting for Miller Brewing and VISA; SEO for The Venetian. Ad-hoc analytics / SEO on SelectQuote, Safeway, eBay, Nobilo Wines, Wells Fargo. Engaged on pitches and new account wins for both SF and NYC divisions.

Director of SEO & Associate Director of Analytics at Agency.com

November 1, 2005 - August 1, 2007

An interactive marketing agency based in NYC with offices worldwide. Weekly SEM analytics, reporting for Miller Brewing and Visa; SEO for The Venetian. Ad-hoc analytics / SEO on SelectQuote, Safeway, eBay, Nobilo Wines, Wells Fargo. Engaged on pitches and new account wins for both SF and NYC divisions.

Web Programs Manager at PKware

September 1, 2002 - November 1, 2005

Data compression, security and encryption solutions for endpoints, cloud, mainframes, and databases. Recruited by CMO as a marketing team going through M&A with ASI, repositioning and rebranding. Web (SEO / SEM / eCommerce), product and event marketing (conferences / tradeshows). Hired, trained Junior Webmaster, and supported new product launches.

Web Manager at Interwoven

April 30, 2002 - September 4, 2025

Managed an 8-person web team on a larger 12-person web ops team at an enterprise content management and e-discovery solutions company. Responsible for web development, designs, redesigns, QA, CMS administration, extensions, and product marketing such as white papers, campaigns, and event support.

Digital Marketing Consultant at Intermittent Freelancing

April 1, 2002 - Present

Provided inbound and outbound marketing strategies and tactics including demand generation campaigns and project management for various clients like CTL, Logitech, Silicon Valley Bank, Mist.io, Palo Alto Networks, and Credant. Conducted web UEX, content, and marketing technology stack audits. Offered operations guidance and optimized analytics and conversion rates for organic and paid media.

Web Manager at Interwoven

April 1, 2000 - April 1, 2002

Enterprise web content management and e-Discovery solutions. Ran the Web team: 8 direct reports; reported to Sr. Web Ops Manager on a 12-person team. Web development, designs, redesigns, QA, CMS administration and extensions. Product marketing (white papers, SEO, SEM, campaigns), events, SEO supports.