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I am a visionary marketing leader with over 15 years of experience specializing in high-growth SaaS, fintech, and professional services industries. My expertise lies in developing and executing comprehensive marketing strategies that enhance brand equity, drive customer acquisition, and fuel revenue growth. I thrive in leading multidisciplinary teams across brand, product marketing, field marketing, and creative services to deliver disciplined and results-focused marketing campaigns. I am recognized for integrating strategy with execution and aligning marketing efforts with business objectives through collaboration, storytelling, and disciplined delivery. My data-driven approach and passion for brand development have consistently contributed to business success and industry recognition throughout my career.…I am a visionary marketing leader with over 15 years of experience specializing in high-growth SaaS, fintech, and professional services industries. My expertise lies in developing and executing comprehensive marketing strategies that enhance brand equity, drive customer acquisition, and fuel revenue growth. I thrive in leading multidisciplinary teams across brand, product marketing, field marketing, and creative services to deliver disciplined and results-focused marketing campaigns. I am recognized for integrating strategy with execution and aligning marketing efforts with business objectives through collaboration, storytelling, and disciplined delivery. My data-driven approach and passion for brand development have consistently contributed to business success and industry recognition throughout my career.

Rebecca Freeman

Marketing Strategist, Brand Strategist, Content Creator, +2

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I am a visionary marketing leader with over 15 years of experience specializing in high-growth SaaS, fintech, and professional services industries. My expertise lies in developing and executing comprehensive marketing strategies that enhance brand equity, drive customer acquisition, and fuel revenue growth. I thrive in leading multidisciplinary teams across brand, product marketing, field marketing, and creative services to deliver disciplined and results-focused marketing campaigns. I am recognized for integrating strategy with execution and aligning marketing efforts with business objectives through collaboration, storytelling, and disciplined delivery. My data-driven approach and passion for brand development have consistently contributed to business success and industry recognition throughout my career.…I am a visionary marketing leader with over 15 years of experience specializing in high-growth SaaS, fintech, and professional services industries. My expertise lies in developing and executing comprehensive marketing strategies that enhance brand equity, drive customer acquisition, and fuel revenue growth. I thrive in leading multidisciplinary teams across brand, product marketing, field marketing, and creative services to deliver disciplined and results-focused marketing campaigns. I am recognized for integrating strategy with execution and aligning marketing efforts with business objectives through collaboration, storytelling, and disciplined delivery. My data-driven approach and passion for brand development have consistently contributed to business success and industry recognition throughout my career.

Available to hire

I am a visionary marketing leader with over 15 years of experience specializing in high-growth SaaS, fintech, and professional services industries. My expertise lies in developing and executing comprehensive marketing strategies that enhance brand equity, drive customer acquisition, and fuel revenue growth. I thrive in leading multidisciplinary teams across brand, product marketing, field marketing, and creative services to deliver disciplined and results-focused marketing campaigns.

I am recognized for integrating strategy with execution and aligning marketing efforts with business objectives through collaboration, storytelling, and disciplined delivery. My data-driven approach and passion for brand development have consistently contributed to business success and industry recognition throughout my career.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Director of Marketing, Customer Acquisitions at LendKey Technologies

April 30, 2025 - September 4, 2025

Led B2C and B2B partner marketing strategies for fintech platforms serving 350+ credit union partners. Orchestrated digital initiatives across GEO, SEO, SEM, and Google AdWords to deliver consistent growth. Developed affiliate partnerships, negotiated contracts, and expanded market reach and acquisition channels. Created targeted content strategies based on keyword research for email, social, blogs, and partner communications. Launched content marketing initiatives and webinars, positioning LendKey as a thought leader in higher education and lending space. Established a scholarship program awarding $40,000+ to college students, enhancing brand visibility in the education sector.

Senior Marketing Manager, Product Management at Credit One Bank

December 31, 2021 - September 4, 2025

Managed product marketing and go-to-market strategies for four national partner credit card portfolios. Developed product positioning and customer messaging to support acquisition, engagement, and retention. Collaborated with cross-functional teams including digital, product, analytics, and creative to align initiatives with sales goals. Monitored metrics and identified opportunities through data analytics and market research. Conducted competitor and market research to drive differentiation and go-to-market innovation.

AVP, Marketing at Silver State Schools Credit Union

December 31, 2020 - September 4, 2025

Directed marketing for a growing credit union, managing a seven-person team and a $4M+ budget. Led rebrand and repositioning strategy reshaping the organization’s image across physical, digital, and experiential channels. Executed marketing strategies resulting in record loan growth, membership acquisition, and industry recognition. Negotiated high-profile sponsorship contracts with UNLV Athletics, Las Vegas Lights, and Vegas Golden Knights. Represented the company in all PR matters including press releases, media relations, and television appearances. Founded and led the company-sponsored 501c3, The People Over Profit Foundation, deepening community and social impact and brand reputation.