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Hi, I’m Usman Ahmed Chatha, a results-driven digital marketing professional with over four years of experience driving growth through strategic campaigns across Google Ads, Meta, TikTok, and SEO. I’ve launched high-converting ad campaigns, improved organic visibility, and boosted brand engagement for e-commerce brands, delivering measurable ROI. I thrive on leading cross-functional teams, blending creativity with data-driven insights, and staying ahead of digital trends. I’m passionate about helping brands grow online and I bring a hands-on, collaborative approach to every project I manage.…Hi, I’m Usman Ahmed Chatha, a results-driven digital marketing professional with over four years of experience driving growth through strategic campaigns across Google Ads, Meta, TikTok, and SEO. I’ve launched high-converting ad campaigns, improved organic visibility, and boosted brand engagement for e-commerce brands, delivering measurable ROI. I thrive on leading cross-functional teams, blending creativity with data-driven insights, and staying ahead of digital trends. I’m passionate about helping brands grow online and I bring a hands-on, collaborative approach to every project I manage.

Usman Ahmed Chatha

Marketing Strategist, Digital Marketer, Project Manager, +5

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Hi, I’m Usman Ahmed Chatha, a results-driven digital marketing professional with over four years of experience driving growth through strategic campaigns across Google Ads, Meta, TikTok, and SEO. I’ve launched high-converting ad campaigns, improved organic visibility, and boosted brand engagement for e-commerce brands, delivering measurable ROI. I thrive on leading cross-functional teams, blending creativity with data-driven insights, and staying ahead of digital trends. I’m passionate about helping brands grow online and I bring a hands-on, collaborative approach to every project I manage.…Hi, I’m Usman Ahmed Chatha, a results-driven digital marketing professional with over four years of experience driving growth through strategic campaigns across Google Ads, Meta, TikTok, and SEO. I’ve launched high-converting ad campaigns, improved organic visibility, and boosted brand engagement for e-commerce brands, delivering measurable ROI. I thrive on leading cross-functional teams, blending creativity with data-driven insights, and staying ahead of digital trends. I’m passionate about helping brands grow online and I bring a hands-on, collaborative approach to every project I manage.

Available to hire

Hi, I’m Usman Ahmed Chatha, a results-driven digital marketing professional with over four years of experience driving growth through strategic campaigns across Google Ads, Meta, TikTok, and SEO. I’ve launched high-converting ad campaigns, improved organic visibility, and boosted brand engagement for e-commerce brands, delivering measurable ROI.

I thrive on leading cross-functional teams, blending creativity with data-driven insights, and staying ahead of digital trends. I’m passionate about helping brands grow online and I bring a hands-on, collaborative approach to every project I manage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Business Development Lead at CVisionLab - Computer Vision Research & Development

April 1, 2021 - September 4, 2025

Managed the business development strategy for a mobile app development company acquiring clients through digital marketing channels and targeted outreach. Played a key role in developing and launching mobile apps, handling app store optimization and marketing campaigns to increase visibility and drive installs. Created and executed marketing strategies for the promotion of in-house and client mobile apps, enhancing user acquisition through social media and paid advertising.

Marketing and Business Development Executive at Crecode IT Professionals

April 1, 2021 - September 4, 2025

Specialized in creating and optimizing search ad campaigns to increase visibility and drive conversions. Developed business development and strategy initiatives using SEO and SEM techniques. Managed paid media campaigns through Google Ads and Meta Ads, content strategy, and social media campaigns. Performed analytics and performance reporting, A/B Testing, and conversion optimization using agile and scrum methodology. Utilized project planning and resource allocation tools such as JIRA, Trello, and ClickUp for project tracking. Collaborated in cross-functional teams and communicated with clients and stakeholders effectively.

Freelance Marketing Analyst

July 1, 2016 - Present

Worked with various e-commerce businesses and digital brands helping them make data-driven decisions to improve marketing performance and scale growth. Conducted market research and competitor analysis to identify trends, target audiences, and growth opportunities. Audited marketing funnels and ad campaigns across platforms such as Meta Ads, Google Ads, and TikTok to improve targeting, messaging, and conversion rates. Delivered performance reports with actionable insights using tools like Google Analytics, Meta Business Suite, and Excel/Google Sheets. Collaborated with design and content teams to improve creatives based on A/B testing results and campaign performance. Provided strategy consulting for Shopify and Amazon-based stores to improve customer acquisition and retention.

Business Development Lead at CVisionLab - Computer Vision Research & Development

April 1, 2021 - September 4, 2025

Managed business development strategy for a mobile app development company, acquiring clients through digital marketing and targeted outreach. Played a key role in app development and launch, managing app store optimization and marketing campaigns to increase visibility and installs. Created and executed marketing strategies promoting in-house and client mobile apps, enhancing user acquisition through social media and paid advertising.

Freelance Marketing Analyst

July 1, 2016 - Present

Worked with various e-commerce businesses and digital brands to help make data-driven marketing decisions and scale growth. Conducted market research and competitor analysis to identify trends, target audiences, and growth opportunities. Audited marketing funnels and ad campaigns on platforms such as Meta Ads, Google Ads, and TikTok to improve targeting, messaging, and conversion rates. Delivered performance reports with actionable insights using Google Analytics, Meta Business Suite, and Excel/Google Sheets. Collaborated with design and content teams to improve creatives based on A/B testing results and campaign performance. Provided strategy consulting for Shopify and Amazon-based stores to improve customer acquisition and retention.

Digital Marketing Expert at Primepath LLC Corp

February 1, 2022 - September 23, 2025

Managed and optimized multi-channel digital ad campaigns across Google Ads, Meta, and other platforms. Led a cross-functional team of marketers, content creators, and analysts to drive growth, improve CTR, and increase conversions. Conducted data-driven market research and A/B testing; reduced CPC by 25% while maintaining ad performance. Built dashboards in Google Analytics and HubSpot to inform client strategy.

Education

Bachelor's in Computer Science at FAST NU

July 1, 2016 - July 1, 2020

Bachelor's in Computer Science at FAST NUCES

July 1, 2016 - July 1, 2020

Bachelor's in Computer Science at FAST NUCES

January 11, 2030 - September 23, 2025