Available to hire
I am a highly creative and results-oriented marketing professional with a proven track record of success in developing and executing impactful marketing strategies across various industries. My expertise includes copywriting, editing, and content creation, with a keen eye for detail and a focus on delivering powerful messaging that resonates with target audiences.
With extensive experience in managing diverse projects and cultivating relationships, I thrive in dynamic environments that require strategic thinking and agility. My goal is to leverage my skills in marketing and communication to drive growth and engagement for innovative brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Marketing Manager at PABCO Gypsum
December 31, 2018 - August 1, 2024Managed marketing for the PABCO® Gypsum portfolio including drywall products and QuietRock® sound reducing drywall. Created and executed marketing initiatives such as social media posts, video production, and digital/print marketing communications. Led development and launch of company's new website. Managed trade show programs including booth design and event promotions. Wrote content for website, advertising, case studies, newsletters, and social media. Award winner for multiple advertising recognitions from Hospitality Design.
Marketing Manager, SSAB Special Steels, Americas at SSAB
December 31, 2018 - September 4, 2025Provided marketing support for Special Steels and SSAB Services in North America including website development, SEO and SEM campaigns, advertising, and trade shows. Played a major role in the successful launch of the Duroxite™ overlay brand, handling brand launch events, press releases, collateral, and training materials. Oversaw large trade show participation generating 1,300 leads and organized a large customer event lauded as best-ever. Awarded Pit & Quarry Ad Effect award for outstanding ad readership response.
Communications and Wear Services Marketing Development Manager at SSAB Special Steels Americas
December 31, 2016 - September 4, 2025Directed communications for SSAB Special Steels Americas and market development activities for Wear Services Group promoting Hardox Wearparts brand. Developed integrated communications plans for Hardox Wearparts web shop launch generating extensive media placements and web traffic. Produced marketing materials including brochures and targeted ads, managed recruitment videos, and contributed to local and global meetings.
Manager, Communications at SSAB
December 31, 2015 - September 4, 2025Oversaw internal and external communications for Americas business area. Developed PR plans, wrote press releases, trade articles, and managed digital content including website and social media. Launched social media strategy promoting trade show presence leading to over 30,000 Facebook users engagement. Prepared content for newly acquired Wear Solutions facility resulting in numerous business inquiries.
Senior Manager, Communications at Siemens Healthcare Diagnostics
December 31, 2012 - September 4, 2025Managed global employee communications reaching 14,000 employees, including newsletters, intranet articles, social media, and announcements. Supported PR through strategic planning, press releases, media relations, and conference participation. Developed employee engagement programs on mission and values. Initiated interactive blogs for industry conference coverage and conducted a successful media event with webinar broadcast at AACC trade show.
Publications Specialist, Marketing Communications at Northwest Community Hospital
December 31, 2009 - September 4, 2025Created internal and external communications for publications reaching 200,000 readers. Developed messaging for leadership events and produced newsletters, collateral, patient, and visitor guides. Launched YOU Magazine achieving highest response rate for hospital community publication and increased online engagement significantly. Earned multiple awards for design excellence and creative effectiveness in healthcare marketing.
Senior Writer, Marketing Communications at Trustmark Insurance Companies
December 30, 2006 - September 3, 2025Produced communications for internal audiences and sales teams including newsletters, web content, brochures, press releases, ads, and trade articles. Received Benefits Selling Ad-Q Award for advertising awareness and reader response. Supported brand identity and new product launches through marketing materials development. Managed communications strategy for educator grants promoting healthy lifestyles in classrooms.
Marketing Manager at PABCO Gypsum
January 1, 2019 - PresentManaged marketing for the PABCO® Gypsum product portfolio including drywall products and QuietRock® sound reducing drywall. Created and executed marketing initiatives such as social media posts, video production, digital and print communications, and website development. Spearheaded the company's website development, managed trade show presence including a new booth design, and created content for advertising, newsletters, case studies, and social media posts.
Marketing Manager, SSAB Special Steels, Americas at SSAB
December 31, 2018 - September 4, 2025Provided marketing support to Special Steels and SSAB Services in North America. Supported business objectives through website development, SEO/SEM campaigns, advertising, trade shows, and global marketing projects. Played a significant role in the Duroxite™ brand launch, trade show participation yielding 1,300 leads, and organizing a highly praised customer event for 300 attendees. Achieved recognition with a Pit & Quarry Ad Effect award for outstanding readership response.
Communications and Wear Services Marketing Development Manager, SSAB Special Steels Americas at SSAB
December 31, 2016 - September 4, 2025Directed internal and external communications and served as liaison to corporate communications. Developed market strategies for Hardox Wearparts including web shop launch and marketing materials. Collaborated with independent centers for website solutions, produced recruitment videos, authored internal sales success articles, and contributed in local and global meetings.
Manager, Communications at SSAB Special Steels Americas
December 31, 2015 - September 4, 2025Oversaw internal and external communications for Americas business. Developed PR plans, wrote press releases and trade articles, and managed internet and intranet content. Launched a new website for the Wear Solutions facility generating business inquiries. Instituted the first social media plan for Americas promoting industry trade shows and significantly increased brand presence.
Senior Manager, Communications at Siemens Healthcare Diagnostics
December 31, 2012 - September 4, 2025Wrote and produced global employee communications including newsletters, intranet articles, social media messaging, and organizational announcements for 14,000 employees. Supported public relations through strategic press releases and media events. Initiated interactive employee blogs and coordinated a media event with a first-ever live webinar broadcast at a major trade show.
Publications Specialist, Marketing Communications at Northwest Community Hospital
December 31, 2009 - September 4, 2025Developed communications plans for internal and external publications reaching 200,000 readers. Created content for leadership meetings and produced newsletters and patient guides. Launched YOU Magazine achieving high response rates and received multiple awards for design excellence and message effectiveness.
Senior Writer, Marketing Communications at Trustmark Insurance Companies
December 31, 2006 - September 4, 2025Produced communications for internal and external audiences including newsletters, web communications, brochures, press releases, sales materials, and ads. Won Benefits Selling Ad-Q Award for advertising awareness and response. Supported new brand identity and product launches with marketing materials and communication strategies.
Marketing Manager at PADOCE Gypsum
February 1, 2019 - PresentManaged marketing for the PADOCE Gypsum product portfolio including drywall products as well as QuikSet™ and specialized marketing initiatives that included social media campaigns.
Senior Manager, Communications at SSAB, Lisse, Illinois
January 1, 2012 - January 1, 2015Oversaw internal and external communications for SSAB’s business area. Developed and executed public relations plans including writing press releases, trade articles, and working with media.
Manager, Communications at Siemens Healthcare Diagnostics
January 1, 2010 - January 1, 2012Prepared and posted external content for Wear Solutions facility, newly-acquired business for SSAB, with new website resulting in improved customer engagement.
Marketing Coordinator at Northwest Community Hospital
January 1, 2008 - January 1, 2010Created and implemented strategies to promote wellness programs and help community members improve their lifestyles in chronic disease management.
Senior Manager, Communications at SSAB, Linc., Americas
January 1, 2012 - January 1, 2015Oversaw internal and external communications for Americas' business area. Developed and executed public relations initiatives including written press releases, trade articles, and working with media. Directed interest and internet content. Customized marketing communications, including print materials, online marketing, and campaigns.
Manager, Communications at SSAB Special Steels, Americas
January 1, 2012 - January 1, 2015Prepared and posted external content for Wear Solutions facility, newly-acquired business for SSAB, with new website resulting in broader reach. Instituted first social media plan for Americas to promote presence at industry's largest trade show and helped to boost brand awareness and image while providing content to manage brand in Facebook, with more than 30,000 users engaged.
Senior Marketing Manager at Siemens
January 1, 2010 - January 1, 2012Led all marketing communications for Siemens Healthineers Diagnostics division, driving product marketing and business strategies to increase market penetration and meet sales objectives.
Education
M.S., Integrated Marketing Communications at Northwestern University, Medill School of Journalism
January 11, 2030 - September 4, 2025M.B.A., Marketing at Northwestern University, Kellogg School of Management
January 11, 2030 - September 4, 2025B.S., Home Economics at University of Illinois, Champaign-Urbana
January 11, 2030 - September 4, 2025M.S., Integrated Marketing Communications at Northwestern University, Medill School of Journalism
January 11, 2030 - September 4, 2025M.B.A., Marketing at Northwestern University, Kellogg School of Management
January 11, 2030 - September 4, 2025B.S., Home Economics at University of Illinois, Champaign-Urbana
January 11, 2030 - September 4, 2025M.B.A. at Northwestern University
January 1, 2002 - January 1, 2004B.S. at University of Illinois
January 1, 1998 - January 1, 2002B.S at University of Illinois, Champaign-Urbana
January 1, 2000 - January 1, 2004Qualifications
Industry Experience
Manufacturing, Professional Services, Healthcare, Media & Entertainment, Consumer Goods, Financial Services, Retail, Real Estate & Construction
I led the development of the current website. This included working with an outside agency to create the navigation, design and content of the website as well as managing the internal team responsible for the launch of the site. I also wrote much of the copy as well as many of the documents, case studies and articles on the site. Here is the link to the site. https://www.twine.net/signin
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