I am a highly creative and results-oriented marketing professional with a proven track record of success in developing and executing impactful marketing strategies across various industries.
I am a highly creative and results-oriented marketing professional with a proven track record of success in developing and executing impactful marketing strategies across various industries. My expertise includes copywriting, editing, and content creation, with a keen eye for detail and a focus on delivering powerful messaging that resonates with target audiences.
With extensive experience in managing diverse projects and cultivating relationships, I thrive in dynamic environments that require strategic thinking and agility. My goal is to leverage my skills in marketing and communication to drive growth and engagement for innovative brands.
I led the development of the current website. This included working with an outside agency to create the navigation, design and content of the website as well as managing the internal team responsible for the launch of the site. I also wrote much of the copy as well as many of the documents, case studies and articles on the site. Here is the link to the site. https://www.twine.net/signin
Managed marketing for the PADOCE Gypsum product portfolio including drywall products as well as QuikSet™ and specialized marketing initiatives that included social media campaigns.
Managed marketing for the PABCO® Gypsum product portfolio including drywall products and QuietRock® sound reducing drywall. Created and executed marketing initiatives such as social media posts, video production, digital and print communications, and website development. Spearheaded the company's website development, managed trade show presence including a new booth design, and created content for advertising, newsletters, case studies, and social media posts.
Provided marketing support to Special Steels and SSAB Services in North America. Supported business objectives through website development, SEO/SEM campaigns, advertising, trade shows, and global marketing projects. Played a significant role in the Duroxite™ brand launch, trade show participation yielding 1,300 leads, and organizing a highly praised customer event for 300 attendees. Achieved recognition with a Pit & Quarry Ad Effect award for outstanding readership response.
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