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With 10 years of experience, I help businesses, teams, and organizations turn their content into a growth engine through smart strategy, SEO, and messaging that connects. My expertise lies in creating content strategies that drive measurable growth and brand engagement. I am passionate about developing full-funnel content, optimizing SEO, and establishing editorial processes that scale content creation efficiently. I enjoy collaborating cross-functionally to enhance conversion rates and strengthen brand presence online.…With 10 years of experience, I help businesses, teams, and organizations turn their content into a growth engine through smart strategy, SEO, and messaging that connects. My expertise lies in creating content strategies that drive measurable growth and brand engagement. I am passionate about developing full-funnel content, optimizing SEO, and establishing editorial processes that scale content creation efficiently. I enjoy collaborating cross-functionally to enhance conversion rates and strengthen brand presence online.

Claire Bough

Content Strategist, Marketing Strategist, SEO Expert, +2

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With 10 years of experience, I help businesses, teams, and organizations turn their content into a growth engine through smart strategy, SEO, and messaging that connects. My expertise lies in creating content strategies that drive measurable growth and brand engagement. I am passionate about developing full-funnel content, optimizing SEO, and establishing editorial processes that scale content creation efficiently. I enjoy collaborating cross-functionally to enhance conversion rates and strengthen brand presence online.…With 10 years of experience, I help businesses, teams, and organizations turn their content into a growth engine through smart strategy, SEO, and messaging that connects. My expertise lies in creating content strategies that drive measurable growth and brand engagement. I am passionate about developing full-funnel content, optimizing SEO, and establishing editorial processes that scale content creation efficiently. I enjoy collaborating cross-functionally to enhance conversion rates and strengthen brand presence online.

Available to hire

With 10 years of experience, I help businesses, teams, and organizations turn their content into a growth engine through smart strategy, SEO, and messaging that connects. My expertise lies in creating content strategies that drive measurable growth and brand engagement.

I am passionate about developing full-funnel content, optimizing SEO, and establishing editorial processes that scale content creation efficiently. I enjoy collaborating cross-functionally to enhance conversion rates and strengthen brand presence online.

Skills

SEO

Copywriting

Experience Level

SEO

Expert

Copywriting

Expert

Work Experience

Content Marketing Manager at Honey Book

January 1, 2021 - Present

Built a full-funnel content strategy and editorial calendar for the blog and newsletter, including case studies, thought leadership, SEO content, and product enablement content. Developed a topic cluster strategy for new and optimized content to increase blog traffic by 280%. Established editorial pipeline including content SOPs and guidelines, and created a content brief process involving internal and external writers to scale content creation by 4x. Improved conversion points on the blog including branded CTAs, consistent product imagery, and robust internal linking leading to a 30% increase in conversions.

Senior SEO Specialist at Shutterfly

January 1, 2021 - September 4, 2025

Established a quarterly content calendar to prioritize new SEO opportunities and optimizations; delegated content production to a team of internal and external writers. Partnered with Email, Social, and Growth teams to develop cross-channel content strategies. Optimized e-commerce consumer pages contributing to $20M average quarterly revenue attributed to SEO.

Lead Content Strategist at k2 forma

January 1, 2020 - September 4, 2025

Scoped and developed multi-channel content strategies for B2B and B2C clients, reporting progress using Google Analytics, Search Console, Semrush, and Looker Data Studio. Developed client SEO strategies and editorial guidelines that helped priority blog posts and pages reach page one rankings and achieve 10% conversion rate. Established an optimization cadence to maintain and improve existing client content.