May Mohsen

Regional Content & Growth Lead at Taager

Led growth marketing and content strategy across five countries (KSA, Egypt, Morocco, Iraq, UAE), managing a cross-functional team of six specialists. Achieved a 25% increase in company OKRs through organic content and CRM strategies without paid spend. Designed segmented CRM lifecycle campaigns driving a 70% uplift in reactivation and 2% improvement through A/B testing. Developed Taager's first live Cohort Analysis Dashboard using Power BI and Metabase to track activation, retention, churn, and profitability. Founded Taager Academy to provide merchants with structured educational content supporting long-term adoption and engagement. Led influencer campaigns and reactivation experiments, significantly contributing to market acquisition and retention.

Content & Growth Lead at Manara

Owned content and growth across B2B in KSA, B2G in MENA, and B2C in Egypt & KSA. Built and managed content calendars, directing creative teams and managing CRM flows through HubSpot for onboarding and new program flows. Led multi-language execution writing and adapting content in English, Arabic, and Saudi dialect, boosting acquisition CTR to 1.3% and improving email conversions by 35%. Managed webinar growth projects generating and nurturing qualified leads, and directed creative teams of designers and copywriters, ensuring consistency across campaigns. Wrote influencer scripts to strengthen market presence in KSA.

Content Marketing at Manara

Owned content and growth across B2B in KSA, B2G in MENA, and B2C in Egypt & KSA. Created multi-channel plans, directed creative teams, and managed CRM flows through HubSpot, focusing on onboarding and new program flows.

Content Writer at Floward

Developed and executed email campaigns for different customer stages, including special occasions like Valentine's Day, Mother's Day, Ramadan, and Eid. Analyzed market consumer behavior to generate new ideas and best practices to increase engagement. Also contributed to marketing projects such as push notifications and ad copies.

Senior Content Creator, Part-Time at Sharwa

Collaborated with growth and creative teams to ensure cohesive execution of marketing growth strategy. Developed and executed comprehensive 360 campaigns for new seasons, product launches, and category expansions. Managed social media content calendars and CRM journeys for personalized customer experiences across Facebook, Instagram, TikTok. Utilized apps like CleverTap and Apps Portal for campaign performance tracking and optimization.

Copywriter Freelancer at Vixel Advertising

Worked on two key accounts specializing in fashion affiliate marketing and educational content for Arabian youths studying at Turkish universities. Responsible for generating diverse content and creating compelling content calendars.

Fashion Affiliate Marketing & Educational Marketing at First Packet & Granada for Study

Developed Arabic ad copy and marketing strategies for fashion affiliate marketing in Istanbul and created informative, engaging articles and social media content for educational marketing targeting aspiring students. Wrote scripts for educational video campaigns, highlighting advantages and key procedures for universities.

Vice President at AIESEC

Rose from member to Vice President for Exchange Projects within three months. Empowered young leaders (18-30) through international training and volunteer opportunities. Expanded program footprint, forged partnerships, and exceeded team leader target by 45%.

Regional Content & Growth Lead at Taager

Owned growth marketing and content strategy across five countries (KSA, Egypt, Morocco, Iraq, UAE). Managed a cross-functional team of six specialists to align campaigns, CRM, and incentives with company OKRs, achieving measurable growth and profitability. Led segmented CRM lifecycle campaigns via MoEngage and automated with Unifonic/WhatsApp triggers, achieving a 70% uplift in user reactivation. Built Taager's live Cohort Analysis Dashboard and advocated hiring a Growth Specialist with data science expertise, strengthening CRM and retention analysis. Founded Taager Academy to provide merchants with structured educational content, supporting long-term engagement. Led influencer campaigns and successfully launched Taager’s first live webinar in KSA, contributing to market expansion.

Content Marketing at Manara

Took ownership of content and growth across B2B in KSA, B2G in MENA, and B2C in Egypt and KSA. Built multi-channel content calendars, directed creative teams, and managed CRM onboarding flows through HubSpot. Developed content strategies including multi-language execution in English, Arabic, and Saudi dialect, boosting acquisition CTR by 1.3% and email conversions by 35%. Led campaign and project management for landing pages and webinars, coordinating content creation and design execution. Directed a creative team of 2 designers and 1 copywriter, ensuring consistency across multiple audience segments. Managed influencer marketing communications in the Saudi market.

Content Writer at Floward

Developed and executed email campaigns for different customer stages and special occasions such as Valentine’s Day, Mother’s Day, Ramadan, and Eid. Analyzed market and consumer behavior to develop new ideas and best practices for increasing engagement. Worked on additional marketing projects including promotional newsletters and ad copies.

Senior Content Creator (Part-Time) at Sharwa

Collaborated with growth and creative teams to ensure cohesive execution of marketing growth strategy. Developed comprehensive 360 campaigns for new seasons, product launches, and category expansions. Crafted content strategies aligned with performance goals and managed social media content calendars tailored for Facebook, Instagram, and TikTok. Designed and implemented CRM journeys for personalized customer experiences and optimized push notifications and in-app messaging using CleverTap.

Copywriter (Freelance) at Vixel Advertising

Worked on two key accounts specializing in fashion affiliate marketing and educational content helping Arabian youths study at Turkish universities. Generated diverse content and created compelling content calendars for both accounts.

Fashion Affiliate Marketing & Educational Marketing at Is Private

Developed engaging Arabic ad copy and shaped marketing strategy contributing to personalized content and digital activities preferred by merchants. Curated monthly content calendars and crafted organic social media posts to foster brand loyalty and engagement. Produced informative articles for aspiring students and wrote scripts for educational video campaigns highlighting key university procedures and advantages.

Regional Content & Growth Lead at Taager

Leading the growth marketing and content strategy across five countries (KSA, Egypt, Morocco, Iraq, UAE). Managing a cross-functional team of six specialists to align campaigns, CRM, incentives, and educational initiatives with company OKRs, achieving measurable growth and profitability. Key achievements include increasing company OKRs by 25% through organic content and CRM strategies, designing segmented CRM lifecycle campaigns automated with WhatsApp triggers resulting in 70% uplift in inactivation reduction, founding Taager Academy to provide merchants with structured courses and educational content supporting long-term adoption and engagement, and leading influencer campaigns and reactivation experiments to drive acquisition and engagement.

Content Marketing Lead at Manara

Owned content and growth across B2B in KSA, B2G in MENA, and B2C in Egypt & KSA, creating multi-channel plans and managing CRM flows through HubSpot for onboarding and new programs. Responsibilities included building and managing content calendars tailored to segments, writing and adapting content in English, Arabic, and Saudi dialect across social media, acquisition ads, and email marketing boosting acquisition CTR to 1.3% and email conversions by 35%. Led full webinar lifecycle management for B2B and B2C audiences, directing a creative team, and writing influencer scripts to expand presence in the Saudi market.

Content Writer at Floward

Developed and executed email campaigns for different customer stages including special occasions and market analysis to increase engagement. Worked on other marketing projects like press notes and ad copies. Collaborated cross-functionally and ensured brand tone consistency.

Senior Content Creator (Part-Time) at Sharwa

Collaborated with growth and creative teams to execute marketing growth strategies. Developed and executed 360 campaigns for new seasons, product launches, and category expansions. Managed social media content calendars, designed personalized CRM journeys, optimized push notifications, coordinated visual branding with designers, and tracked campaign performance to create new banner ads.

Copywriter (Freelance) at Vixel Advertising

Worked on fashion affiliate marketing and educational field accounts creating diverse content and compelling content calendars.