An organised and detail-oriented Digital Designer with a Master’s in Interaction Design from UTS and 5+ years of experience delivering digital-first solutions across web, social media, video, and eCommerce platforms. I specialise in creating user-centred, visually compelling designs that seamlessly balance aesthetics with functionality, ensuring engaging and intuitive experiences across multiple digital touchpoints. My expertise spans end-to-end asset creation, UX audits, brand identity management, and maintaining consistent visual language across campaigns, platforms, and interactive experiences. Beyond design execution, I am passionate about optimising creative workflows, structuring digital asset systems, implementing clear folder hierarchies, naming conventions, and version control to enhance team efficiency, collaboration, and accessibility. Highly proficient in Adobe Creative Cloud, Figma, and Canva, I thrive in fastpaced, dynamic environments that value both exceptional design quality and well-organised processes, continually seeking opportunities to innovate, elevate user experiences, and deliver impactful digital solutions that drive business and user engagement.

Siri Sirohi

An organised and detail-oriented Digital Designer with a Master’s in Interaction Design from UTS and 5+ years of experience delivering digital-first solutions across web, social media, video, and eCommerce platforms. I specialise in creating user-centred, visually compelling designs that seamlessly balance aesthetics with functionality, ensuring engaging and intuitive experiences across multiple digital touchpoints. My expertise spans end-to-end asset creation, UX audits, brand identity management, and maintaining consistent visual language across campaigns, platforms, and interactive experiences. Beyond design execution, I am passionate about optimising creative workflows, structuring digital asset systems, implementing clear folder hierarchies, naming conventions, and version control to enhance team efficiency, collaboration, and accessibility. Highly proficient in Adobe Creative Cloud, Figma, and Canva, I thrive in fastpaced, dynamic environments that value both exceptional design quality and well-organised processes, continually seeking opportunities to innovate, elevate user experiences, and deliver impactful digital solutions that drive business and user engagement.

Available to hire

An organised and detail-oriented Digital Designer with a Master’s in Interaction Design from UTS and 5+ years of experience delivering digital-first solutions across web, social media, video, and eCommerce platforms. I specialise in creating user-centred, visually compelling designs that seamlessly balance aesthetics with functionality, ensuring engaging and intuitive experiences across multiple digital touchpoints. My expertise spans end-to-end asset creation, UX audits, brand identity management, and maintaining consistent visual language across campaigns, platforms, and interactive experiences. Beyond design execution, I am passionate about optimising creative workflows, structuring digital asset systems, implementing clear folder hierarchies, naming conventions, and version control to enhance team efficiency, collaboration, and accessibility. Highly proficient in Adobe Creative Cloud, Figma, and Canva, I thrive in fastpaced, dynamic environments that value both exceptional design quality and well-organised processes, continually seeking opportunities to innovate, elevate user experiences, and deliver impactful digital solutions that drive business and user engagement.

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Language

English
Fluent

Work Experience

Freelance Visual Designer
November 1, 2024 - Present
Managed creative projects from start to finish for clients globally, ensuring brand consistency by adhering meticulously to style guides and managing project timelines and budgets to ensure timely delivery. Created pitch decks and presentation templates for universities in the US and Australia, and designed print materials including banners and posters for conferences and public displays.
Freelance Creative Project Coordinator
January 31, 2023 - September 4, 2025
Provided comprehensive administrative and creative support to diverse clients across five countries. Developed comprehensive brand identity guides, conducted UX audits to ensure quality, and managed a wide range of creative projects from concept to final delivery. Focused on organisation and streamlined creative workflows.
Graphic Designer at Ikokas Digital Technologies
January 31, 2021 - September 4, 2025
Transformed conceptual ideas into digital designs and high-quality renders. Created various event print assets such as welcome signs and seating charts aligned with event themes and client expectations. Worked with high-profile clients including Westfield centres and Disney, balancing keen attention to detail, organisational skills, and project management in a fast-paced environment.
Junior Design Intern at Ikokas Digital Technologies
February 28, 2022 - September 4, 2025
Honed design skills through a 5-month immersive program, mastering graphic design principles and UI/UX best practices. Developed high-impact marketing materials resulting in a 15% sales increase for a national food and beverage client. Demonstrated strong client-facing skills by managing expectations, incorporating feedback, and delivering designs exceeding client satisfaction.
Social Media Content Creator and Brand Designer at AquGen Technologies
July 31, 2019 - September 4, 2025
Created engaging social media content, visuals, and videos for a luxury automotive rental company targeting premium brands in Dubai. Conceptualized distinctive logos establishing strong brand identity using design thinking principles. Developed social media posts, banners, GIFs, and EDMs for an online shopping platform in Dubai to increase user engagement and conversions. Also created diverse social media assets for an Indian shoe manufacturer and online networking app, resulting in increased brand awareness and platform growth.
Video Content Editor at NIIT Limited
June 30, 2018 - September 4, 2025
Provided essential administrative and creative support as a video content manager for a globally recognized institution. Managed video production lifecycle from storyboarding to delivery, producing 20-30 video presentations monthly. Developed compelling visual narratives and sketches, increasing viewer engagement by 14%. Demonstrated organizational skills and the ability to manage projects from concept to completion.
Visual and UI Designer at Beta Builders
August 31, 2025 - Present
As a Visual and UI Designer, I focus on building intuitive and visually compelling digital experiences that elevate a brand's identity. I provide strategic UI/UX feedback by analyzing user flows and interactive elements to improve usability and accessibility, ensuring the final product is both beautiful and functional. I also specialize in creating comprehensive brand identities, from designing unique and memorable logos to developing detailed brand style guides that provide the foundation for consistent visual communication across all platforms.
Video Content Editor at NIIT Limited
June 30, 2018 - September 14, 2025
Managed the full lifecycle of video content production from concept to delivery for educational programs; created compelling video assets and editorial content; contributed to a cohesive content strategy.
Design Intern at Web Daksha Technologies
May 31, 2019 - September 14, 2025
Supported design tasks, created visuals for client projects, and collaborated with cross-functional teams to deliver design briefs.
Junior Designer at Ikoka's Digital Technologies, India
January 31, 2021 - September 14, 2025
Developed visuals and social content, supported brand identity development, and assisted with marketing collateral.
Freelance Visual Designer at Ikoka's Digital Technologies, India
February 28, 2022 - September 14, 2025
Produced diverse social media assets, visuals, campaigns, and UX/UI components for multiple clients; built brand identities and improved engagement.
Freelance Visual Designer at Beta Builders
August 1, 2025 - Present
Transformed conceptual ideas into digital designs, created pitch decks and brand identities; managed project timelines and client communications to ensure timely delivery.
Graphic Designer at Ivory Stone Collective
April 14, 2025 - June 2, 2025
As a graphic designer, I transformed conceptual ideas into digital designs and high-quality renders. I was instrumental in creating various event print assets, from welcome signs to seating charts, ensuring every detail aligned with event themes and client expectations. This included working with prominent clients such as all Westfield centres and their partners Disney, as well as various private and corporate clients. The role required a keen eye for detail, strong organisational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.
Visual Designer / Interaction Designer at Ikoka's Digital Technologies
January 1, 2020 - February 1, 2022
Created and optimized digital content across social media, web, and ecommerce platforms; led end-to-end asset development and brand-consistent visuals across multiple channels.
Junior Designer Intern at Ikoka's Digital Technologies
August 1, 2020 - January 1, 2021
Supported brand identity development, content creation, and campaign materials.
Freelance Visual Designer at Various Clients
March 1, 2022 - Present
Led end-to-end design for social media, web, and video assets; maintained brand consistency and delivered timely outputs.

Education

Master of Interaction Design at University of Technology Sydney
January 1, 2023 - January 1, 2025
High School - Humanities at AISCE, CBSE
January 1, 2002 - January 1, 2016
Bachelor of Arts- Communication Design at Nottingham trent university
April 1, 2016 - May 1, 2020
Master of Interaction Design at University of Technology Sydney
January 1, 2023 - January 1, 2025
Bachelor of Communication Design at Pearl Academy
January 1, 2016 - January 1, 2020
Humanities at AISCE, CBS E
January 1, 2002 - January 1, 2016
Master of Interaction Design at University of Technology Sydney
January 1, 2023 - January 1, 2025
Bachelor of Communication Design at Nottingham Trent University
January 1, 2016 - January 1, 2020
Diploma in Communication Design at Pearl Academy
January 1, 2019 - January 1, 2020
AISCE / CBSE Humanities at Springdales School
January 1, 2002 - January 1, 2016

Qualifications

Google Digital Marketing & E-commerce
August 1, 2025 - September 4, 2025
High-Performance Leadership: Lessons from Formula 1®, Santander Academy
July 1, 2025 - September 4, 2025
Apple Foundation Program @ UTS
June 1, 2024 - September 4, 2025
UX/UI Design Specialisation Course, CALArts, Coursera
April 1, 2021 - September 4, 2025
Front-End Development, OAK Academy, Udemy
November 1, 2021 - September 4, 2025
Step Up to Leadership, The Open University
December 1, 2022 - September 4, 2025
Introduction to Cybersecurity, CISCO
September 1, 2022 - September 4, 2025
Exploring Sustainable Living and Loving with Mogli (Tommy Hilfiger), Future Learn
September 1, 2022 - September 4, 2025
The Power of Pre Viz at BMW Group DesignWorks USA, LinkedIn Learning
October 1, 2022 - September 4, 2025
Diploma of Communication Design
January 1, 2019 - January 1, 2020
Master of Interaction Design
January 1, 2023 - February 3, 2026
Bachelor of Communication Design
January 1, 2016 - January 1, 2020
Diploma in Communication Design
January 1, 2019 - January 1, 2020
Master of Interaction Design
January 1, 2023 - February 3, 2026
Bachelor of Communication Design
January 1, 2016 - January 1, 2020
Diploma in Communication Design
January 1, 2019 - January 1, 2020

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet