I am a results-driven social media and paid campaign expert with over 7 years of experience managing high-budget ads for clients across real estate, e-commerce, and service-based industries. I specialize in scaling ad spends, optimizing campaigns for ROI, creative testing, and audience targeting that deliver strong ROAS and conversion improvements. I enjoy collaborating with creative teams and data analysts to build impactful advertising strategies that drive engagement, lead generation, and measurable business growth. I have a rich background in managing multi-platform paid advertising campaigns including Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest. I’m skilled at A/B testing, budget management, audience research, and introducing innovative formats like UGC-style ads to boost performance. I am passionate about keeping campaigns fresh with data-driven creative refresh cycles and thorough market research to maximize client satisfaction and business ROI.

Yash Namdeo

I am a results-driven social media and paid campaign expert with over 7 years of experience managing high-budget ads for clients across real estate, e-commerce, and service-based industries. I specialize in scaling ad spends, optimizing campaigns for ROI, creative testing, and audience targeting that deliver strong ROAS and conversion improvements. I enjoy collaborating with creative teams and data analysts to build impactful advertising strategies that drive engagement, lead generation, and measurable business growth. I have a rich background in managing multi-platform paid advertising campaigns including Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest. I’m skilled at A/B testing, budget management, audience research, and introducing innovative formats like UGC-style ads to boost performance. I am passionate about keeping campaigns fresh with data-driven creative refresh cycles and thorough market research to maximize client satisfaction and business ROI.

Available to hire

I am a results-driven social media and paid campaign expert with over 7 years of experience managing high-budget ads for clients across real estate, e-commerce, and service-based industries. I specialize in scaling ad spends, optimizing campaigns for ROI, creative testing, and audience targeting that deliver strong ROAS and conversion improvements. I enjoy collaborating with creative teams and data analysts to build impactful advertising strategies that drive engagement, lead generation, and measurable business growth.

I have a rich background in managing multi-platform paid advertising campaigns including Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest. I’m skilled at A/B testing, budget management, audience research, and introducing innovative formats like UGC-style ads to boost performance. I am passionate about keeping campaigns fresh with data-driven creative refresh cycles and thorough market research to maximize client satisfaction and business ROI.

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Language

English
Advanced
Hindi
Advanced

Work Experience

Senior Process Specialist (Paid Social) at Regalix Pvt Ltd
January 1, 2023 - Present
Scaled paid social campaigns on Meta, LinkedIn, Pinterest, and Twitter/X, managing ad spends from $10K to $50K/month with consistent 3-4x ROAS. Designed and executed full-funnel strategies using competitor analysis, audience insights, and industry benchmarks to deliver high-converting campaigns. Optimized performance through creative refresh cycles, structured A/B testing, and bidding strategy adjustments, reducing CPL by up to 35%. Collaborated with design and copy teams to launch high-performing UGC-style creatives, increasing engagement by 40% across campaigns. Drove measurable impact for international clients across real estate and e-commerce sectors with precision audience targeting including lookalikes, retargeting, and behavioral segmentation.
Process Specialist (Paid Social/Video Ops) at Paragon Digital Services Pvt Ltd
December 31, 2021 - September 5, 2025
Managed paid campaigns across Meta, LinkedIn, TikTok, Twitter, and Snapchat with budgets ranging from $5K to $30K/month. Developed ad strategies tailored to client objectives, improving CTR by 25% and reducing CPC by 20% through optimized targeting and creative testing. Conducted in-depth audience analysis to build effective interest-based, demographic, and behavioral targeting strategies. Delivered creative strategies that aligned visuals and copy with audience intent, resulting in higher engagement and stronger conversion rates. Led A/B testing of audience segments, placements, and landing pages to identify top-performing combinations, increasing overall campaign ROI by 30%.
Campaign Manager at SANTA
December 31, 2021 - September 5, 2025
Designed and executed targeted ad campaigns on Facebook, Instagram, YouTube, and LinkedIn, improving ROI by 30% through optimized targeting and creative testing. Managed ad budgets up to $15K/month, ensuring maximum reach and efficiency while reducing CPC by 25%. Conducted audience analysis and competitive benchmarking to identify high-value segments and scale campaigns effectively. Collaborated with creative teams to develop visuals and messaging that increased engagement by 40%.
Customer Care Representative (Chat Process) at Tecno Task Business Solutions
December 31, 2020 - September 5, 2025
Worked as CCC Representative handling customer care chat communications.
Senior Process Specialist (Paid Social) at MM Boss
December 31, 2020 - September 5, 2025
Led high-budget ad campaigns for global clients, scaling ad spends up to $25K/month across Facebook, Instagram, LinkedIn, and YouTube. Achieved 3.5x ROAS on average through structured A/B testing of creatives, placements, and bidding strategies. Conducted in-depth market research and data analysis to optimize targeting, reducing CPL by 28% for real estate and e-commerce clients. Introduced new creative formats and UGC-style ads, boosting click-through rates by 35% across campaigns.
Freelancer at Upwork
December 31, 2018 - September 5, 2025
Launched and managed paid social campaigns for small business clients across Facebook and Instagram, generating consistent lead flow with cost per leads under $5. Designed and tested creatives and landing pages that improved CTR by 20% and conversions by 15%. Built strong client relationships by delivering transparent performance reports and maintaining 100% on-time project completion.

Education

Bachelors Of Engineering at Technocrats Institute of Technology
January 1, 2010 - September 5, 2025
+2 (PCM) at People's Public School
January 1, 2016 - September 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Retail, Software & Internet, Financial Services, Professional Services