I am a marketing and communication professional with a strong creative drive. I enjoy turning ideas into strategies, messages, and visuals that truly connect with people. With a background in strategic communication and digital marketing, I combine analytical thinking with creativity to develop engaging content and build meaningful brand presence. I have experience freelancing in strategic communication, digital marketing, and social media management. I am highly organized and adaptable, with a passion for continuous learning and delivering impactful results for clients.

Sofia Henriques Viegas

I am a marketing and communication professional with a strong creative drive. I enjoy turning ideas into strategies, messages, and visuals that truly connect with people. With a background in strategic communication and digital marketing, I combine analytical thinking with creativity to develop engaging content and build meaningful brand presence. I have experience freelancing in strategic communication, digital marketing, and social media management. I am highly organized and adaptable, with a passion for continuous learning and delivering impactful results for clients.

Available to hire

I am a marketing and communication professional with a strong creative drive. I enjoy turning ideas into strategies, messages, and visuals that truly connect with people. With a background in strategic communication and digital marketing, I combine analytical thinking with creativity to develop engaging content and build meaningful brand presence.

I have experience freelancing in strategic communication, digital marketing, and social media management. I am highly organized and adaptable, with a passion for continuous learning and delivering impactful results for clients.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Freelance Strategic Communication, Digital Marketing & Social Media Management
January 1, 2022 - Present
Developed tailored communication and marketing strategies for different clients. Managed social media content and designed visuals to boost engagement. Monitored results and adjusted campaigns to improve performance.
Communication & Design Intern at University of Aveiro
December 31, 2023 - September 5, 2025
Developed strategic communication plans and managed social media accounts. Designed visual materials for digital and print campaigns. Assisted in event planning and coordination.
Freelance Babysitting and Elderly Caregiver
December 31, 2025 - September 5, 2025
Provided attentive care and support, ensuring safety and well-being. Managed daily routines, meals, and activities with patience and organization. Developed strong skills in multitasking, empathy, and problem-solving.
Freelance Strategic Communication, Digital Marketing & Social Media Management
January 1, 2022 - Present
Develop tailored communication and marketing strategies for different clients. Manage social media content and design visuals to boost engagement. Monitor results and adjust campaigns to improve performance. Developed strategic communication plans and managed social media accounts. Designed visual materials for digital and print campaigns. Assisted in event planning and coordination.
Freelance Babysitting and Elderly Caregiver
January 1, 2025 - September 5, 2025
Provided attentive care and support, ensuring safety and well-being. Managed daily routines, meals, and activities with patience and organization. Developed strong skills in multitasking, empathy, and problem-solving.

Education

Communication & Design Intern at University of Aveiro
January 1, 2023 - December 31, 2023
Bachelor in Fashion Design at Instituto Politécnico de Castelo Branco
January 1, 2014 - January 1, 2019
Master in Strategic Communication at Instituto Politécnico de Viseu
January 1, 2019 - January 1, 2023
Communication & Storytelling at University of Aveiro
January 11, 2030 - September 5, 2025
Postgraduation in Digital Marketing at University of Aveiro
January 1, 2023 - January 1, 2024

Qualifications

Master in Strategic Communication
January 11, 2030 - September 5, 2025
Postgraduate Diploma in Digital Marketing
January 11, 2030 - September 5, 2025
Bachelor in Fashion & Textile Design
January 11, 2030 - September 5, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other