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I am a strategic executive in marketing and media with over 20 years of international experience in brand communication, distribution strategy, media buying, and performance analysis. Recognized as an expert in building integrated media ecosystems focused on ROI, steering digital transformation, and managing large-scale global campaigns. I have solid experience across diverse industries including FMCG, luxury, and sports. I specialize in aligning business strategy with media investments for sustainable growth.…I am a strategic executive in marketing and media with over 20 years of international experience in brand communication, distribution strategy, media buying, and performance analysis. Recognized as an expert in building integrated media ecosystems focused on ROI, steering digital transformation, and managing large-scale global campaigns. I have solid experience across diverse industries including FMCG, luxury, and sports. I specialize in aligning business strategy with media investments for sustainable growth.

Ludovich Hug

Marketing Strategist, Brand Strategist, Media Coordinator, +2

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I am a strategic executive in marketing and media with over 20 years of international experience in brand communication, distribution strategy, media buying, and performance analysis. Recognized as an expert in building integrated media ecosystems focused on ROI, steering digital transformation, and managing large-scale global campaigns. I have solid experience across diverse industries including FMCG, luxury, and sports. I specialize in aligning business strategy with media investments for sustainable growth.…I am a strategic executive in marketing and media with over 20 years of international experience in brand communication, distribution strategy, media buying, and performance analysis. Recognized as an expert in building integrated media ecosystems focused on ROI, steering digital transformation, and managing large-scale global campaigns. I have solid experience across diverse industries including FMCG, luxury, and sports. I specialize in aligning business strategy with media investments for sustainable growth.

Available to hire

I am a strategic executive in marketing and media with over 20 years of international experience in brand communication, distribution strategy, media buying, and performance analysis. Recognized as an expert in building integrated media ecosystems focused on ROI, steering digital transformation, and managing large-scale global campaigns.
I have solid experience across diverse industries including FMCG, luxury, and sports. I specialize in aligning business strategy with media investments for sustainable growth.

Skills

Branding

Data Visualization

Experience Level

Branding

Expert

Data Visualization

Expert

Language

French

Fluent

English

Advanced

German

Intermediate

Work Experience

Global Delivery Media Manager at Wella

January 1, 2023 - September 5, 2025

Oversaw global media governance and coordinated with the central agency. Developed media guides, operational frameworks, and KPI dashboards. Implemented the first global digital media performance dashboard internally.

Paid Media & Effectiveness Manager at ODLO

January 1, 2023 - Present

Launched Odlo's first European brand campaign using an omnichannel media strategy, reaching 60 million consumers. Established a media effectiveness measurement system incorporating brand tracking, Marketing Mix Modeling (MMM), and reporting.

Strategic Analytics Manager Europe at Colgate-Palmolive

January 1, 2021 - September 5, 2025

Responsible for media strategy and investments for the Central and Eastern Europe region. Directed MMM projects and optimized growth levers across multiple European markets. Improved media ROI by 10% through optimization of tactics and digital formats.

Media & Integrated Marketing Manager Europe at SC Johnson

January 1, 2018 - September 5, 2025

Defined and managed media budgets exceeding $70 million across 27 European markets. Increased digital investment share from 5% to 35% while reducing overall costs by 7%. Led European digital partnerships with Google and Meta.

International Media Manager at Nespresso Global

January 1, 2014 - September 5, 2025

Defined and managed media budgets over $200 million across 40 countries. Guided local media plans to ensure alignment with overall brand strategy. Created the first communication models (branding and product) by market cluster.