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I am an experienced marketing professional specialized in the cryptocurrency, Web3, and DeFi sectors. I have led cross-functional growth teams delivering impactful campaigns focused on acquisition, retention, and branding. My expertise includes campaign strategy, CRM and analytics implementation, SEO optimization, and community growth, all aimed at maximizing user engagement and driving significant trading volumes. Throughout my career, I have managed marketing and product strategies for multiple startups and projects in the blockchain space, including DEX platforms, decentralized wallets, and AI-driven crypto tools. I thrive on collaborating with cross-channel teams to ensure cohesive messaging, executing innovative campaigns, and scaling projects from launch to growth by leveraging my deep connections in the Web3 ecosystem.…I am an experienced marketing professional specialized in the cryptocurrency, Web3, and DeFi sectors. I have led cross-functional growth teams delivering impactful campaigns focused on acquisition, retention, and branding. My expertise includes campaign strategy, CRM and analytics implementation, SEO optimization, and community growth, all aimed at maximizing user engagement and driving significant trading volumes. Throughout my career, I have managed marketing and product strategies for multiple startups and projects in the blockchain space, including DEX platforms, decentralized wallets, and AI-driven crypto tools. I thrive on collaborating with cross-channel teams to ensure cohesive messaging, executing innovative campaigns, and scaling projects from launch to growth by leveraging my deep connections in the Web3 ecosystem.

Mohammad Ashar

Marketing Strategist, Product Marketer, Brand Strategist, +2

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I am an experienced marketing professional specialized in the cryptocurrency, Web3, and DeFi sectors. I have led cross-functional growth teams delivering impactful campaigns focused on acquisition, retention, and branding. My expertise includes campaign strategy, CRM and analytics implementation, SEO optimization, and community growth, all aimed at maximizing user engagement and driving significant trading volumes. Throughout my career, I have managed marketing and product strategies for multiple startups and projects in the blockchain space, including DEX platforms, decentralized wallets, and AI-driven crypto tools. I thrive on collaborating with cross-channel teams to ensure cohesive messaging, executing innovative campaigns, and scaling projects from launch to growth by leveraging my deep connections in the Web3 ecosystem.…I am an experienced marketing professional specialized in the cryptocurrency, Web3, and DeFi sectors. I have led cross-functional growth teams delivering impactful campaigns focused on acquisition, retention, and branding. My expertise includes campaign strategy, CRM and analytics implementation, SEO optimization, and community growth, all aimed at maximizing user engagement and driving significant trading volumes. Throughout my career, I have managed marketing and product strategies for multiple startups and projects in the blockchain space, including DEX platforms, decentralized wallets, and AI-driven crypto tools. I thrive on collaborating with cross-channel teams to ensure cohesive messaging, executing innovative campaigns, and scaling projects from launch to growth by leveraging my deep connections in the Web3 ecosystem.

Available to hire

I am an experienced marketing professional specialized in the cryptocurrency, Web3, and DeFi sectors. I have led cross-functional growth teams delivering impactful campaigns focused on acquisition, retention, and branding. My expertise includes campaign strategy, CRM and analytics implementation, SEO optimization, and community growth, all aimed at maximizing user engagement and driving significant trading volumes.

Throughout my career, I have managed marketing and product strategies for multiple startups and projects in the blockchain space, including DEX platforms, decentralized wallets, and AI-driven crypto tools. I thrive on collaborating with cross-channel teams to ensure cohesive messaging, executing innovative campaigns, and scaling projects from launch to growth by leveraging my deep connections in the Web3 ecosystem.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Marketing Officer at Eterna Hybrid Exchange

October 1, 2022 - Present

Led a cross-functional growth team of 8, delivering 3 high-impact projects across acquisition, retention, and branding while managing budgets up to USD 150,000 aligned with product-stage KPIs. Conducted platform research targeting DeFi, trading, and Web3 communities. Developed campaign strategies such as Deposit to Trade, Bet on the Bull, and Deposit via Crypto, driving sign-ups, deposits, and engagement. Guided rebranding across website, app, and social media with curated content frameworks. Oversaw development of custom CRM integrating on-chain and off-chain tracking, enabling deep segmentation and performance monitoring. Strategized cross-channel marketing using Google Ads, social media (X, Meta), crypto ad networks, and Web3 media outlets to maximize reach and ROI. Implemented community initiatives and referral programs, increasing user engagement and generating over $100K daily trading volume. Optimized SEO and user retention campaigns to grow organic traffic and improve lifetime

Product Marketing Manager at Xord

September 30, 2022 - September 5, 2025

Led market research and strategy for Unipilot (Cumulative Liquidity Management Protocol), targeting liquidity providers and institutions. Increased total value locked (TVL) from $1.2M to $2.7M, surpassing semi-yearly growth target by 68%. Developed campaigns like 'Maximize Liquidity, Maximize Returns' for institutional and DeFi users. Improved user acquisition by 15% through targeted ads and organic content. Increased liquidity provider base by 18% within first 6 months. Led MetaDot (Polkadot-based decentralized wallet) launch targeting blockchain developers and Polkadot parachain market base. Achieved a 120% increase in wallet downloads in 6 months through organic growth. Secured 2nd place in Polkadot Accelerator Program for most active project. Improved user retention by 18% through targeted campaigns and incentives. Grew active users by 25% within first 6 months. Managed cross-channel marketing for cohesive messaging and user engagement.

Marketing Strategist at Digital Auxilus

June 30, 2021 - September 5, 2025

Delivered 360-degree marketing campaigns for US clients including website, SMS, social media, TV, and lead generation as a part of a 5-member marketing team. Increased overall leads by over 230% for COVID-19 studies of Pfizer and 28 other research studies. Promoted from an executive position to Brand Strategist within 1 year. Worked across 6 different brands launching funneled campaigns and branding projects with integrated SEO strategies delivering 40% higher organic impressions than 6-month targets.