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I am an enthusiastic and dedicated marketing professional with extensive experience across the full marketing mix. I possess strong skills in digital marketing, communication, campaign management, content creation, account management, promotion, event planning, media, and creative strategies. I am highly versatile and excel at developing and implementing marketing plans that drive customer attraction and retention. Over the years, I have managed multiple projects and maintained client relationships with a focus on delivering exceptional service and measurable results. I enjoy working collaboratively and translating client objectives into actionable plans that align with business goals.…I am an enthusiastic and dedicated marketing professional with extensive experience across the full marketing mix. I possess strong skills in digital marketing, communication, campaign management, content creation, account management, promotion, event planning, media, and creative strategies. I am highly versatile and excel at developing and implementing marketing plans that drive customer attraction and retention. Over the years, I have managed multiple projects and maintained client relationships with a focus on delivering exceptional service and measurable results. I enjoy working collaboratively and translating client objectives into actionable plans that align with business goals.

Helen Marvel

Marketing Strategist, Content Creator, Project Manager, +1

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I am an enthusiastic and dedicated marketing professional with extensive experience across the full marketing mix. I possess strong skills in digital marketing, communication, campaign management, content creation, account management, promotion, event planning, media, and creative strategies. I am highly versatile and excel at developing and implementing marketing plans that drive customer attraction and retention. Over the years, I have managed multiple projects and maintained client relationships with a focus on delivering exceptional service and measurable results. I enjoy working collaboratively and translating client objectives into actionable plans that align with business goals.…I am an enthusiastic and dedicated marketing professional with extensive experience across the full marketing mix. I possess strong skills in digital marketing, communication, campaign management, content creation, account management, promotion, event planning, media, and creative strategies. I am highly versatile and excel at developing and implementing marketing plans that drive customer attraction and retention. Over the years, I have managed multiple projects and maintained client relationships with a focus on delivering exceptional service and measurable results. I enjoy working collaboratively and translating client objectives into actionable plans that align with business goals.

Available to hire

I am an enthusiastic and dedicated marketing professional with extensive experience across the full marketing mix. I possess strong skills in digital marketing, communication, campaign management, content creation, account management, promotion, event planning, media, and creative strategies. I am highly versatile and excel at developing and implementing marketing plans that drive customer attraction and retention. Over the years, I have managed multiple projects and maintained client relationships with a focus on delivering exceptional service and measurable results. I enjoy working collaboratively and translating client objectives into actionable plans that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Marketing & Relationship Manager (Freelance) at Identally Specialist Marketing Agency

August 1, 2025 - September 5, 2025

Created marketing strategy, tactical and content plans for the agency and clients. Acted as the primary point of contact for a portfolio of orthodontic practices by managing relationships and ensuring exceptional service. Translated client objectives into briefs for the team, accurately estimating costs and coordinating project schedules. Managed outreach activities to attract new clients.

Marketing Manager at William George Online Auctions

January 1, 2025 - September 5, 2025

Responsible for the creation and execution of the brand strategy and associated budget. Identified key audience groups and built target personas. Designed and rolled out tactical initiatives including all communications to attract and retain customers. Managed social media and content using HubSpot. Organized Google Ads and collaborated closely with an SEO expert to improve rankings. Secured national press and TV coverage for retail returns and royal auctions.

Account Manager (Freelance) at Strawman Creative Agency

March 1, 2020 - September 5, 2025

Owned the relationship between the agency and a portfolio of clients. Translated client objectives into clear briefs for the creative team to action and provided accurate costing and scheduling of projects. Organized detailed pitch document content and produced tactical marketing and inbound plans for the agency.

Content & Account Manager (Freelance) at Secret Source Marketing

March 1, 2019 - September 5, 2025

Developed content strategy and creation optimized for inbound marketing. Generated and rolled out content targeted at each stage of the customer journey. Managed accounts, including marketing strategy and tactical plans for clients. Served as senior copywriter for the agency and clients. Set up and deployed content utilizing HubSpot and WordPress.

Senior Marketing Executive / Product Manager at Thomas Cook Group, Cruise

November 1, 2015 - September 5, 2025

Managed marketing for major cruise lines with an annual budget exceeding £2.5 million. Created and implemented tailored plans for each brand, covering press, direct mail, POS, brochures, radio, TV, and out-of-home advertising. Originated and coordinated content and production of two regular customer magazines. Presented strategy, results, and pitches to senior internal and external stakeholders. Analyzed marketing activity to provide positive ROI and increased sales.

Sales Promotions Manager at Thomas Cook Group, Travel

October 1, 2008 - September 5, 2025

Delivered sales promotion activities for all business areas including mass market travel, specialist travel, and financial services. Developed specific campaigns for each brand. Managed promotions with third parties including Heinz, McDonald’s, ITV, and The Sun. Planned and rolled out terminal branding for the Thomas Cook main brand at UK airports. Developed customer profiles for use in retail stores.

Brand Manager at Warners Group Publications

December 1, 2007 - September 5, 2025

Developed subscription and direct marketing strategies to maximize subscriber retention for a portfolio of magazines. Managed tactical plans for a newly purchased title. Produced a collectors' club website strategy to launch a new brand. Organized all marketing activities including direct mail, ad design, events, reader offers, data capture, surveys, covermounts, and promotions.

Marketing Campaigns Executive at EMAP Automotive Ltd

March 1, 2007 - September 5, 2025

Devised and managed marketing campaigns for a portfolio of market-leading magazines. Produced creative and innovative covermount promotions. Briefed and coordinated all creative and media activity around campaigns. Managed events, advertising, contra-deals, e-marketing, competitions, and reader offers.

Communications Coordinator at Food Safety Authority of Ireland

July 1, 2002 - September 5, 2025

Managed bi-monthly magazine and marketing literature. Created press releases and handled media queries. Implemented marketing communications campaigns and managed events including press launches and exhibitions.

Marketing Executive, Publishing at Thomas Cook Group

November 1, 1998 - September 5, 2025

Marketing Assistant, Financial Services at Thomas Cook Group

March 1, 1998 - September 5, 2025