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I am a proactive marketing graduate with hands-on experience in digital marketing, customer engagement, and fundraising. I am skilled in leveraging consumer insights to drive campaigns, enhance brand loyalty, and exceed sales targets. I possess strong communication skills and have a track record of building lasting relationships and delivering results in fast-paced environments. My experience spans both charity fundraising and luxury retail, where I have successfully adapted strategies to engage diverse audiences. I enjoy working collaboratively and thrive in roles where I can apply strategic marketing knowledge and creativity to achieve impactful outcomes.…I am a proactive marketing graduate with hands-on experience in digital marketing, customer engagement, and fundraising. I am skilled in leveraging consumer insights to drive campaigns, enhance brand loyalty, and exceed sales targets. I possess strong communication skills and have a track record of building lasting relationships and delivering results in fast-paced environments. My experience spans both charity fundraising and luxury retail, where I have successfully adapted strategies to engage diverse audiences. I enjoy working collaboratively and thrive in roles where I can apply strategic marketing knowledge and creativity to achieve impactful outcomes.

WUGA AXI

Marketing Strategist, Digital Marketer, Content Creator, +2

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I am a proactive marketing graduate with hands-on experience in digital marketing, customer engagement, and fundraising. I am skilled in leveraging consumer insights to drive campaigns, enhance brand loyalty, and exceed sales targets. I possess strong communication skills and have a track record of building lasting relationships and delivering results in fast-paced environments. My experience spans both charity fundraising and luxury retail, where I have successfully adapted strategies to engage diverse audiences. I enjoy working collaboratively and thrive in roles where I can apply strategic marketing knowledge and creativity to achieve impactful outcomes.…I am a proactive marketing graduate with hands-on experience in digital marketing, customer engagement, and fundraising. I am skilled in leveraging consumer insights to drive campaigns, enhance brand loyalty, and exceed sales targets. I possess strong communication skills and have a track record of building lasting relationships and delivering results in fast-paced environments. My experience spans both charity fundraising and luxury retail, where I have successfully adapted strategies to engage diverse audiences. I enjoy working collaboratively and thrive in roles where I can apply strategic marketing knowledge and creativity to achieve impactful outcomes.

Available to hire

I am a proactive marketing graduate with hands-on experience in digital marketing, customer engagement, and fundraising. I am skilled in leveraging consumer insights to drive campaigns, enhance brand loyalty, and exceed sales targets. I possess strong communication skills and have a track record of building lasting relationships and delivering results in fast-paced environments.

My experience spans both charity fundraising and luxury retail, where I have successfully adapted strategies to engage diverse audiences. I enjoy working collaboratively and thrive in roles where I can apply strategic marketing knowledge and creativity to achieve impactful outcomes.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Fundraiser at Emerald

August 1, 2025 - September 5, 2025

Authorized by UNICEF, Dogs Trust, World Vision, and other reputable charities to collect ongoing donations. Effectively communicated each charity’s mission and values to build trust and foster long-term donor commitments. Adapted communication strategies to diverse donor needs, exceeding weekly KPIs and raising funds for various charity projects. Delivered fundraising activity reports to optimize strategies and improve outcomes.

Barista at Little Rogue

June 1, 2024 - September 5, 2025

Delivered excellent customer service in a fast-paced, high-pressure environment while collaborating with teammates to ensure smooth daily operations and prompt complaint resolution. Managed and responded to Google Map reviews, supported social media content creation for Instagram, and contributed to loyalty campaign ideas that boosted off-peak visits and strengthened the café’s online presence.

Sales & Marketing Assistant at Te Huia Luxury Store

August 1, 2023 - September 5, 2025

Achieved consistent sales growth by promoting premium brands like Canada Goose, regularly exceeding monthly targets and receiving a $1,000 in-store voucher for top sales performance. Delivered personalized 1-on-1 service, built long-term customer relationships, managed invoices and stockroom organization, and gathered customer feedback to enhance brand experience. Conducted customer preference research and collaborated on marketing campaigns including pop-up stores, seasonal promotions, Instagram content, and email campaigns.

Independent Chinese Language Tutor at Online

July 1, 2022 - September 5, 2025

Delivered personalized Mandarin lessons via Zoom using tailored teaching plans and custom materials. Promoted tutoring services through social media marketing, converting leads into paying clients and building a small learning community with CRM-style tracking of progress and feedback. Helped adult learners pass HSK 2-4 with high retention through relationship-based support and customized instruction.

Product Marketing Team Leader at China Telecom

September 1, 2020 - September 5, 2025

Recruited, trained, and led a 5-member marketing team promoting mobile connectivity plans, achieving over 60% conversion rate by targeting first-year university students. Designed and executed segment-based outreach strategies including campus activations and referral incentives to drive acquisition and retention. Delivered team coaching, coordinated work shifts, and applied CRM follow-up to improve efficiency, sales consistency, and customer loyalty.