Available to hire
I’m an experienced art director with a proven track record of leading visual direction and delivering innovative design solutions that win client satisfaction. I excel at managing end-to-end creative processes across editorial, branding, advertising, motion graphics, social media, and digital projects.
I specialize in concept development, brand identity, print and digital design, environmental graphics, campaign art direction, and experiential design. My work with Man&God Exhibitions has been showcased internationally in Malaysia, Taipei, Denmark, Germany, Beijing, London, Tallinn, and Bangkok. I’m a versatile, detail-oriented designer who thrives on solving complex visual communication challenges.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Malay
Advanced
German
Beginner
Chinese
Intermediate
Work Experience
Freelance Design Director at Various clients including Temasek Holdings, Apple, Qonto (Paris), Christian Louboutin, Danone
January 1, 2024 - PresentProvide freelance design direction for major clients across diverse industries, ensuring high standards of visual communication and brand alignment.
Lead Art Director at Mills
December 31, 2023 - September 5, 2025Managed the largest AWS Summit Singapore event in Southeast Asia. Led a team of 4 designers and freelancers, ensured high-quality design delivery, collaborated closely with clients, account team, fabricators, and printers for successful project execution and pitches. Created storyboards and provided art direction for the digital team producing the event teaser video.
Art Director at Mesh — Uniq
September 30, 2022 - September 5, 2025Led concept and art direction for packaging design, B2B marketing deck creation, and social media visual and video storyboard development for product launches. Managed a team of designers, collaborated with photographers and videographers for art direction, and worked closely with digital marketers for social media product launches.
Art Director at Formul8
September 30, 2020 - September 5, 2025Handled the entire process from conceptualization to final execution for pitch presentations and advertising campaigns. Proposed ideas and design solutions that achieved advertising objectives. Delivered two successful annual campaigns for Temasek Review and won the Gold award with the NS50 creative team in Marketing Excellence Award.
Brand Designer at DIA Brand Consultants
August 31, 2016 - September 5, 2025Participated in design thinking processes and oversaw the execution of logo design, design applications, and brand guidelines. Managed complex projects through effective team leadership and performed qualitative research to generate ideas and concepts.
Senior Designer at Sentient Partners
November 30, 2014 - September 5, 2025Participated in project briefings with CEO and Creative Director, proposed strategic platforms, and developed concepts aligned with strategy for packaging branding. Delivered innovative concepts maintaining brand integrity for packaging rebranding projects.
Senior Designer at Oculus Design
July 31, 2013 - September 5, 2025Oversaw and supervised designers to facilitate problem-solving for annual reports, publications, brand identity, and graphic design. Collaborated with photographers for art direction on various publication projects.
Freelance Senior Designer at DIA Brand Consultants / Dentsu Malaysia / NagaDDB Malaysia
May 31, 2012 - September 5, 2025Engaged in projects from conceptualization and design execution to final artwork. Worked independently while reporting to Design and Creative Directors.
Designer at 3nity Design Consultancy Malaysia
April 30, 2007 - September 5, 2025Oversaw 3nity and Art4soul projects, collaborated directly with three Design Directors to execute initiatives, developed design solutions through brainstorming and coordination with directors.
Freelance Design Director
January 1, 2024 - PresentWorked as a freelance design director collaborating with clients such as Temasek Holdings, Apple, Qonto (Paris), Christian Louboutin, and Danone.
Lead Art Director at Mills
December 1, 2023 - September 5, 2025Managed the largest AWS Summit Singapore event in Southeast Asia, ensured high-quality design delivery while leading a team of 4 designers and freelancers. Collaborated closely with clients, account teams, fabricators, and printers for project execution and pitches. Created storyboard and provided art direction for the digital team to produce the event teaser video.
Art Director at Mesh — Uniq
September 30, 2022 - September 5, 2025Led concept and art direction for packaging design, B2B marketing decks, and social media visuals and video storyboard development for product launch. Managed a team of designers to ensure timely delivery, worked with photographers and videographers to provide art direction during shoots, and collaborated with digital marketers on social media product launch.
Art Director at Formul8
September 30, 2020 - September 5, 2025Handled entire process from conceptualization to final execution for pitch presentations and advertising campaigns. Proposed ideas and design solutions to meet advertising objectives. Delivered a successful 2-year campaign for Temasek Review and won Gold award with NS50 creative team in Marketing Excellence Award.
Brand Designer at DIA Brand Consultants
August 31, 2016 - September 5, 2025Participated in design thinking, oversaw complete execution of logo design, design applications, and brand guidelines. Managed complex projects through team leadership and performed qualitative research for ideas and concepts.
Senior Designer at Sentient Partners
November 30, 2014 - September 5, 2025Took part in project briefings and proposed strategic platforms aligned with brand positioning to create visual solutions for packaging branding. Delivered innovative concepts maintaining brand integrity across rebranding projects.
Senior Designer at Oculus Design
July 31, 2013 - September 5, 2025Supervised designers and junior designers to provide problem-solving solutions for annual reports, publications, brand identity, and graphic design. Collaborated with photographers on photography art direction for publication projects.
Freelance Senior Designer at DIA Brand Consultants / Dentsu Malaysia / NagaDDB Malaysia
May 31, 2012 - September 5, 2025Engaged in projects throughout all stages from conceptualization to final artwork, operating independently and reporting to Design and Creative Directors.
Designer at 3nity Design Consultancy Malaysia
April 30, 2007 - September 5, 2025Managed 3nity and Art4soul projects, collaborated with Design Directors to execute initiatives, and developed design solutions through brainstorming and coordination.
Freelance Design Director
January 1, 2024 - PresentProvided freelance design direction for clients including Temasek Holdings, Apple, Qonto (Paris), Christian Louboutin, and Danone.
Lead Art Director at Mills
December 31, 2023 - September 5, 2025Managed the largest AWS Summit Singapore event in Southeast Asia. Led and managed a team of 4 designers and freelancers ensuring high-quality design delivery. Collaborated with clients, account teams, fabricators, and printers for successful project execution and pitches. Created storyboards and provided art direction for the digital team to produce the event teaser video.
Art Director at Mesh — Uniq
September 30, 2022 - September 5, 2025Led concept and art direction for packaging design, B2B marketing deck creation, and social media visual image and video storyboard development for product launch. Managed a team of designers ensuring timely delivery. Provided art direction during photo and video shoots in collaboration with photographers/videographers. Worked closely with digital marketers for social media product launches.
Art Director at Formul8
September 30, 2020 - September 5, 2025Handled the entire process from conceptualization to final execution of pitch presentations and advertising campaigns. Proposed design solutions to solve problems and achieve advertising objectives. Delivered successful 2-year campaign for Temasek Review. Won Gold award with the NS50 creative team at Marketing Excellence Award.
Brand Designer at DIA Brand Consultants
August 31, 2016 - September 5, 2025Participated in design thinking processes overseeing logo design, design applications, and brand guidelines. Managed complex projects via effective team leadership and conducted qualitative research to generate ideas and concepts.
Senior Designer at Sentient Partners
November 30, 2014 - September 5, 2025Engaged in project briefings with CEO and Creative Director, proposing strategic platforms and concepts aligned to strategy. Delivered innovative packaging branding visual solutions maintaining brand integrity across projects.
Senior Designer at Oculus Design
July 31, 2013 - September 5, 2025Supervised designers facilitating problem-solving solutions for annual reports, publications, brand identity, and graphic design. Collaborated with photographers on photography art direction for publication projects.
Freelance Senior Designer at DIA Brand Consultants / Dentsu Malaysia / NagaDDB Malaysia
May 31, 2012 - September 5, 2025Engaged in full project lifecycle from conceptualization to final artwork execution as an independent designer reporting to Design and Creative Directors.
Designer at 3nity Design Consultancy Malaysia
April 30, 2007 - September 5, 2025Oversaw 3nity and Art4soul projects collaborating with three Design Directors to develop design solutions through brainstorming and coordination.
Freelance Art Director at Freelance / Self-Employed (Clients: Temasek, Apple, Qonto (Paris), WSG, SUTD, DBS Bank)
January 1, 2024 - PresentDelivered branding, campaign, motion graphics and design across multiple high-profile clients, shaping identities and campaigns from concept through execution.
Art Director at Mesh (Uniq)
January 1, 2020 - January 1, 2022Directed product launch visuals across packaging, social, and marketing decks; art direction for photography and video shoots.
Art Direction at Formul8
January 1, 2016 - January 1, 2020Led pitches and advertising campaigns; delivered the 2-year Temasek Review campaign; coordinated creative across multiple channels.
Brand Designer at DIA Brand Consultants
January 1, 2014 - January 1, 2016Led brand development from strategy to execution (logos, guidelines, applications); managed complex projects and cross-functional teams; conducted research and developed concepts through design thinking.
Senior Design at Oculus
January 1, 2013 - PresentSupervised junior designers across branding and publication projects; led art direction for photography in editorial work.
Freelance Senior Designer at DIA / Dentsu Malaysia / NagaDDB
January 1, 2008 - January 1, 2012Directed product launch visuals across packaging, social, and marketing decks; art direction for photography and video shoots.
Designer at 3nity Design Consultancy
January 1, 2004 - January 1, 2007Collaborated with Design Directors on branding and creative projects; developed concepts through collaboration and ideation.
Education
Diploma at The One Academy of Communication Design
January 11, 2030 - September 5, 2025Certificate at Singapore Polytechnic
January 11, 2030 - September 5, 2025Certificate at CuriousCore WSQ
January 11, 2030 - September 5, 2025Certificate of Attendance at BIZ IQ Academy
January 11, 2030 - September 5, 2025Certificate of Attendance for German Language Level A1, Part 2/3 at Goethe Institute Singapore
January 11, 2030 - September 5, 2025Diploma in Advertising & Graphic Design at The One Academy of Communication Design
January 11, 2030 - September 5, 2025Certificate in Adobe After Effect Fundamentals at Singapore Polytechnic
January 11, 2030 - September 5, 2025WSQ User Experience Design (Synchronous) at CuriousCore
January 11, 2030 - September 5, 2025Certificate of Attendance for Business Presentation at BIZ IQ Academy
January 11, 2030 - September 5, 2025Certificate of Attendance for German Language Level A1, Part 2/3 at Goethe Institute Singapore
January 11, 2030 - September 5, 2025Diploma in Advertising & Graphic Design at The One Academy of Communication Design
January 11, 2030 - September 5, 2025Certificate Awarded in Adobe After Effect Fundamentals at Singapore Polytechnic
January 11, 2030 - September 5, 2025WSQ User Experience Design (Synchronous) at CuriousCore
January 11, 2030 - September 5, 2025Certificate of Attendance for Business Presentation at BIZ IQ Academy
January 11, 2030 - September 5, 2025Certificate of Attendance for German Language Level A1, Part 2/3 at Goethe Institute Singapore
January 11, 2030 - September 5, 2025Diploma in Advertising & Graphic Design at The One Academy
January 11, 2030 - April 14, 2026UX/UI Design at CuriousCore
January 11, 2030 - April 14, 2026Specialist Diploma in Motion Graphic Design at Singapore Polytechnic
January 11, 2030 - April 14, 2026Qualifications
Adobe After Effect Fundamentals
January 11, 2030 - September 5, 2025WSQ User Experience Design (Synchronous)
January 11, 2030 - September 5, 2025Certificate of Attendance for Business Presentation
January 11, 2030 - September 5, 2025Certificate of Attendance for German Language Level A1, Part 2/3
January 11, 2030 - September 5, 2025Diploma in Advertising & Graphic Design
January 11, 2030 - September 5, 2025Certificate in Adobe After Effect Fundamentals
January 11, 2030 - September 5, 2025WSQ User Experience Design (Synchronous)
January 11, 2030 - September 5, 2025Certificate of Attendance for Business Presentation
January 11, 2030 - September 5, 2025Certificate of Attendance for German Language Level A1, Part 2/3
January 11, 2030 - September 5, 2025Diploma in Advertising & Graphic Design
January 11, 2030 - September 5, 2025Certificate Awarded in Adobe After Effect Fundamentals
January 11, 2030 - September 5, 2025WSQ User Experience Design (Synchronous)
January 11, 2030 - September 5, 2025Certificate of Attendance for Business Presentation
January 11, 2030 - September 5, 2025Certificate of Attendance for German Language Level A1, Part 2/3
January 11, 2030 - September 5, 2025Gold Award Marketing Excellence Awards (NS50 Campaign)
January 11, 2030 - April 14, 2026Art Lead for AWS Summit Singapore
January 11, 2030 - April 14, 2026Industry Experience
Financial Services, Manufacturing, Media & Entertainment, Professional Services, Retail, Government, Transportation & Logistics, Travel & Hospitality, Other, Consumer Goods, Real Estate & Construction, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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