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I am an experienced Senior Social Media Manager with a strong background in developing and implementing innovative social media strategies that align with business goals. Passionate about creating engaging content, managing cross-functional teams, and driving brand awareness through multiple digital platforms. I thrive on collaborating with creative teams to produce relevant and insightful marketing campaigns that resonate with audiences. Throughout my career, I have successfully managed social media processes from scratch, supervised brand pages on various platforms, tracked key performance indicators, and adapted content to improve conversion rates. My approach prioritizes clear communication and synchronization across marketing and product teams to ensure up-to-date and impactful content. I enjoy mentoring team members and sharing performance insights to foster continuous growth and success.…I am an experienced Senior Social Media Manager with a strong background in developing and implementing innovative social media strategies that align with business goals. Passionate about creating engaging content, managing cross-functional teams, and driving brand awareness through multiple digital platforms. I thrive on collaborating with creative teams to produce relevant and insightful marketing campaigns that resonate with audiences. Throughout my career, I have successfully managed social media processes from scratch, supervised brand pages on various platforms, tracked key performance indicators, and adapted content to improve conversion rates. My approach prioritizes clear communication and synchronization across marketing and product teams to ensure up-to-date and impactful content. I enjoy mentoring team members and sharing performance insights to foster continuous growth and success.

Anastasiia Hordiienko

Social Media Manager, Content Creator, Copywriter, +2

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I am an experienced Senior Social Media Manager with a strong background in developing and implementing innovative social media strategies that align with business goals. Passionate about creating engaging content, managing cross-functional teams, and driving brand awareness through multiple digital platforms. I thrive on collaborating with creative teams to produce relevant and insightful marketing campaigns that resonate with audiences. Throughout my career, I have successfully managed social media processes from scratch, supervised brand pages on various platforms, tracked key performance indicators, and adapted content to improve conversion rates. My approach prioritizes clear communication and synchronization across marketing and product teams to ensure up-to-date and impactful content. I enjoy mentoring team members and sharing performance insights to foster continuous growth and success.…I am an experienced Senior Social Media Manager with a strong background in developing and implementing innovative social media strategies that align with business goals. Passionate about creating engaging content, managing cross-functional teams, and driving brand awareness through multiple digital platforms. I thrive on collaborating with creative teams to produce relevant and insightful marketing campaigns that resonate with audiences. Throughout my career, I have successfully managed social media processes from scratch, supervised brand pages on various platforms, tracked key performance indicators, and adapted content to improve conversion rates. My approach prioritizes clear communication and synchronization across marketing and product teams to ensure up-to-date and impactful content. I enjoy mentoring team members and sharing performance insights to foster continuous growth and success.

Available to hire

I am an experienced Senior Social Media Manager with a strong background in developing and implementing innovative social media strategies that align with business goals. Passionate about creating engaging content, managing cross-functional teams, and driving brand awareness through multiple digital platforms. I thrive on collaborating with creative teams to produce relevant and insightful marketing campaigns that resonate with audiences.

Throughout my career, I have successfully managed social media processes from scratch, supervised brand pages on various platforms, tracked key performance indicators, and adapted content to improve conversion rates. My approach prioritizes clear communication and synchronization across marketing and product teams to ensure up-to-date and impactful content. I enjoy mentoring team members and sharing performance insights to foster continuous growth and success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Advertising Illustration

Intermediate

Language

Ukrainian

Fluent

English

Advanced

Polish

Beginner

Work Experience

Senior SMM Manager at Liven by Skelar

July 1, 2025 - September 5, 2025

Built and established social media marketing processes from scratch and developed and implemented a comprehensive social media strategy. Conducted market, competitor, and audience research to tailor content. Designed and regularly managed content across various platforms including Facebook, Instagram, TikTok, and YouTube, collaborating with designers and creative teams. Created and managed brand pages on Pinterest, X (Twitter), and Snapchat to support business goals. Moderated social media pages and handled community engagement, later delegating tasks to moderators and mentoring them during onboarding. Tracked performance metrics and prepared reports. Executed reputation management tasks to improve brand visibility. Collaborated closely with creative producers, copywriters, and designers. Provided briefs to the creative team, led brainstorming and creative sessions. Maintained communication with marketing and product teams to ensure synchronized content. Shared marketing updates and us

SMM and Reputation Manager at WEB CEO

April 30, 2024 - September 5, 2025

Created and implemented social media strategies including market, competitor, and audience intention research. Collaborated with designers to create and publish content on Facebook, LinkedIn, X (Twitter), and Pinterest.

Senior SMM Manager at Liven by Skelar

April 30, 2024 - September 5, 2025

Built and established social media marketing processes from scratch and developed and implemented a comprehensive SMM strategy. Conducted market, competitor, and audience research and designed and managed content for Facebook, Instagram, TikTok, and YouTube alongside creative teams. Created and periodically managed brand pages on Pinterest, X (Twitter), and Snapchat to support business goals. Moderated brand social media pages, handled community engagement, trained and mentored SMM moderators. Tracked key OKRs and prepared weekly and monthly performance reports. Executed SERM tasks to improve brand social media visibility in search engine results. Collaborated with creative producers, copywriters, and designers to deliver engaging content. Managed cross-functional SMM team and maintained close communication with marketing and product teams. Shared performance marketing updates and used insights to create trigger-based content. Adapted content for current funnels to improve conversion r

SMM Manager, Targetologist at Yedynka DGTL

June 30, 2022 - September 5, 2025

Designed and implemented social media strategies aligned with business goals. Conducted market research focusing on trends, competitor analysis, and audience preferences. Created, edited, published, and shared engaging content on Facebook, Instagram, YouTube, and LinkedIn. Acted as a brand advocate in social media spaces by engaging in dialogues and answering questions. Moderated the brand's social networks and communicated with clients. Monitored brand mentions across social networks, blogs, and other platforms. Oversaw user activity on review sites and responded to reviews. Forwarded user feedback to support and development teams. Updated design and information on social media and review platforms like G2.com and Capterra. Monitored KPIs and performance aligned with the strategy. Created and implemented activities to attract audiences and increase customer loyalty. Interviewed clients and marketing specialists to prepare articles for the company blog. Ran advertising campaigns on Fac

Marketing Manager at Harley-Davidson Kyiv

November 30, 2019 - September 5, 2025

Handled social media and public relations efforts, creating content including materials prepared in Photoshop. Connected with customers and potential clients to understand their needs better. Analyzed marketing information and statistics, prepared marketing analyses for brand and market. Coordinated events and oversaw social media account designs, including timeline covers and blog layouts. Monitored web traffic using Google Analytics and Facebook Ads Manager. Suggested and implemented new features to develop brand awareness such as promotions and competitions. Stayed up to date with current technologies, trends, design tools, and applications. Built brand awareness by engaging relevant influencers. Launched ads on Facebook and Instagram, tracked KPIs, drew actionable conclusions, and prepared reports. Communicated regularly with marketing and design team members and provided tasks.