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I'm Robin Gahlot, a Senior Lead-Marketing Operations professional with a proven track record in developing and executing marketing and web campaigns. I partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify friction points in the customer journey, and deliver campaigns with creativity and precision. I'm easy to work with, highly focused on delivering on time with accuracy, and I continuously seek opportunities to optimize processes and improve results.…I'm Robin Gahlot, a Senior Lead-Marketing Operations professional with a proven track record in developing and executing marketing and web campaigns. I partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify friction points in the customer journey, and deliver campaigns with creativity and precision. I'm easy to work with, highly focused on delivering on time with accuracy, and I continuously seek opportunities to optimize processes and improve results.

Robin Gahlot

Marketing Automation Specialist, Marketing Strategist, Marketer, +6

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I'm Robin Gahlot, a Senior Lead-Marketing Operations professional with a proven track record in developing and executing marketing and web campaigns. I partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify friction points in the customer journey, and deliver campaigns with creativity and precision. I'm easy to work with, highly focused on delivering on time with accuracy, and I continuously seek opportunities to optimize processes and improve results.…I'm Robin Gahlot, a Senior Lead-Marketing Operations professional with a proven track record in developing and executing marketing and web campaigns. I partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify friction points in the customer journey, and deliver campaigns with creativity and precision. I'm easy to work with, highly focused on delivering on time with accuracy, and I continuously seek opportunities to optimize processes and improve results.

Available to hire

I’m Robin Gahlot, a Senior Lead-Marketing Operations professional with a proven track record in developing and executing marketing and web campaigns. I partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify friction points in the customer journey, and deliver campaigns with creativity and precision.

I’m easy to work with, highly focused on delivering on time with accuracy, and I continuously seek opportunities to optimize processes and improve results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Lead Marketing at S&P Global

December 2, 2023 - Present

Partnered with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness and reduce friction points in the customer buying journey. Improved campaign programs, customer journeys, and automation processes to drive acquisition, retention and engagement. Created, planned, and executed integrated omni-channel marketing campaigns including Email, Push, In-App, SMS and dynamic content-driven campaigns. Managed lead management process-related issues and initiatives, overseeing data synchronization and reporting. Oversaw and supported technology integration including Salesforce, ON24 (Webinars), Cvent (Events), Drift (Conversational Marketing), Bizible/Marketo Measure (Attribution model tool), and other third-party applications. Maintained data hygiene through data enrichment campaigns such as lifecycle, consent management, bounce management, etc. Troubleshot technical issues, performed root cause analysis, and implemented corrective actions to ens

Lead - Marketing Operations at Chegg

December 1, 2023 - September 5, 2025

Collaborated with stakeholders for campaign strategy, requirements, and project timelines, ensuring all activities occurred as planned. Created, planned, and executed integrated omni-channel marketing campaigns including Email, Push, In-App, SMS and dynamic content-driven campaigns. Responsible for UAT, testing and release of new functionalities. Reported on campaign performance and provided recommendations. Set up APIs and webhooks to enable integration or data connection between different applications. Managed and improved processes. Troubleshot campaign/instance issues and provided solutions to complex workflow issues.

Senior Associate - Marketing Automation at Chegg

March 1, 2022 - September 5, 2025

Created, executed, and managed global email campaigns and nurture programs. Defined the strategy and implemented processes for marketing campaigns, including nurturing, scoring, and qualification. Managed and monitored various technology integrations including web analytics, webinar platforms, and external tools. Troubleshot technical issues related to campaign execution. Performed A/B testing, reporting, and analysis of campaign performance and suggested improvements in campaign KPIs.

Sr. Associate Campaigns at Chegg

June 30, 2019 - September 5, 2025

Managed and maintained Marketo instance. Implemented best practices and drove a center of excellence. Planned and executed email campaigns including batch trigger and nurture. Managed lead generation process using forms and smart campaigns, and monitored sync with CRM. Performed quality check, maintenance, and reporting for automated programs.

Associate Campaigns at Chegg

December 31, 2018 - September 5, 2025

Managed end-to-end campaign production and execution in Marketo. Created emails, landing pages, forms, email snippets, segmentation. Created webinar programs in Marketo using ON24 and WebEx. Generated various reports and shared key matrices with stakeholders.

Senior Lead Marketing at S&P Global

December 2, 2023 - Present

Partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify and reduce friction points in the customer buying journey. Improve campaign programs, customer journeys, and automation processes to drive acquisition, retention, and engagement. Create, plan, and execute integrated omni-channel marketing campaigns including Email, Push, In-App, SMS, and dynamic content-driven campaigns. Manage lead management process-related issues, oversee data synchronization and reporting. Oversee and support technology integration including Salesforce, On24 (Webinars), Cvent (Events), Drift (Conversational Marketing), Bizible/Marketo Measure (Attribution model tool), and other 3rd party applications. Maintain data hygiene through data enrichment campaigns. Troubleshoot technical issues, perform root cause analysis, and implement corrective actions to ensure smooth campaign execution. Develop standardized and reusable solutions for systems

Lead - Marketing Operations at Chegg

December 1, 2023 - September 5, 2025

Collaborate with stakeholders for campaign strategy, requirements, and project timelines, ensuring all activities occur as planned. Create, plan, and execute integrated omni-channel marketing campaigns including Email, Push, In-App, SMS, and dynamic content-driven campaigns. Responsible for UAT, testing and release of new functionalities. Report on campaign performance and provide recommendations. Set up APIs and web hooks to enable integration or data connection between different applications. Manage and improve processes. Troubleshoot campaign/instance issues and provide solutions to complex workflow issues.

Senior Associate - Marketing Automation at Chegg

March 1, 2022 - September 5, 2025

Create, execute, and manage global email campaigns and nurture programs. Define the strategy and implement processes for marketing campaigns, including nurturing, scoring, and qualification. Manage and monitor various technology integrations including web analytics, webinar platforms, and external tools. Troubleshoot technical issues related to campaign execution. Perform A/B testing, reporting, and analysis of campaign performance and suggest improvements in campaign KPIs.

Sr. Associate Campaigns at Cvent

June 30, 2019 - September 5, 2025

Manage and maintain Marketo instance. Implement best practices and drive a center of excellence. Plan and execute email campaigns including batch trigger and nurture. Manage lead generation process using forms and smart campaigns, and monitor sync with CRM. Quality check, maintenance, and reporting for automated programs.

Associate Campaigns

December 1, 2018 - September 5, 2025

Manage end-to-end campaign production and execution in Marketo. Create emails, landing pages, forms, email snippets, segmentation. Create webinar programs in Marketo using ON24 and Web Ex. Generate various reports and share key matrices with stakeholders.

Senior Lead Marketing Operations at S&P Global

December 1, 2023 - October 22, 2025

Partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness; identify friction points in the customer buying journey. Improve campaign programs, customer journeys, and automation processes to drive acquisition, retention and engagement. Create and execute integrated omni-channel marketing campaigns including email, push, in-app, SMS, and dynamic content-driven campaigns. Oversee data hygiene, data enrichment campaigns, lifecycle, consent management, bounce management, and reporting. Manage integration with Salesforce, ON24, Cvent, Drift, Bizible/Marketo, and other third-party apps. Ensure data synchronization and reporting. Troubleshoot technical issues, perform root-cause analysis, and implement corrective actions. Develop standardized and reusable solutions for system analysis and data integration. Implement process improvements to streamline campaign execution, reduce bottlenecks, and increase productivity. Monitor and report

Senior Associate - Marketing Automation at S&P Global

March 1, 2022 - October 22, 2025

Implemented marketing automation processes, nurtures and scoring; managed email campaigns and automation workflows; collaborated with CRM to improve lead management; oversaw lead nurturing and data synchronization; coordinated with tools like Salesforce, ON24, Cvent, Drift, and Marketo; maintained data quality and reporting; resolved issues and optimized automation performance.

Senior Associate Campaigns at S&P Global

June 1, 2019 - October 22, 2025

Managed campaigns and marketing programs; planned and executed email campaigns with batch-trigger and nurture; managed lead generation processes using forms and smart campaigns; coordinated with CRM; produced reports and monitored key metrics.

Associate Campaigns at S&P Global

December 1, 2018 - October 22, 2025

Managed end-to-end campaign production and execution in Marketing; created emails, landing pages, forms, email snippets, segmentation; created webinar programs using ON24 and web; generated reports and shared key metrics with stakeholders.