Robin Gahlot

Partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness, identify and reduce friction points in the customer buying journey. Improve campaign programs, customer journeys, and automation processes to drive acquisition, retention, and engagement. Create, plan, and execute integrated omni-channel marketing campaigns including Email, Push, In-App, SMS, and dynamic content-driven campaigns. Manage lead management process-related issues, oversee data synchronization and reporting. Oversee and support technology integration including Salesforce, On24 (Webinars), Cvent (Events), Drift (Conversational Marketing), Bizible/Marketo Measure (Attribution model tool), and other 3rd party applications. Maintain data hygiene through data enrichment campaigns. Troubleshoot technical issues, perform root cause analysis, and implement corrective actions to ensure smooth campaign execution. Develop standardized and reusable solutions for systems

Partnered with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness and reduce friction points in the customer buying journey. Improved campaign programs, customer journeys, and automation processes to drive acquisition, retention and engagement. Created, planned, and executed integrated omni-channel marketing campaigns including Email, Push, In-App, SMS and dynamic content-driven campaigns. Managed lead management process-related issues and initiatives, overseeing data synchronization and reporting. Oversaw and supported technology integration including Salesforce, ON24 (Webinars), Cvent (Events), Drift (Conversational Marketing), Bizible/Marketo Measure (Attribution model tool), and other third-party applications. Maintained data hygiene through data enrichment campaigns such as lifecycle, consent management, bounce management, etc. Troubleshot technical issues, performed root cause analysis, and implemented corrective actions to ens

Partner with cross-functional teams to gather business and technical requirements to enhance marketing effectiveness; identify friction points in the customer buying journey. Improve campaign programs, customer journeys, and automation processes to drive acquisition, retention and engagement. Create and execute integrated omni-channel marketing campaigns including email, push, in-app, SMS, and dynamic content-driven campaigns. Oversee data hygiene, data enrichment campaigns, lifecycle, consent management, bounce management, and reporting. Manage integration with Salesforce, ON24, Cvent, Drift, Bizible/Marketo, and other third-party apps. Ensure data synchronization and reporting. Troubleshoot technical issues, perform root-cause analysis, and implement corrective actions. Develop standardized and reusable solutions for system analysis and data integration. Implement process improvements to streamline campaign execution, reduce bottlenecks, and increase productivity. Monitor and report