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I thrive on performance-driven media buying, love testing and scaling winning campaigns. My analytical mindset and problem-solving skills help me translate data into actionable strategies that deliver results. I'm a collaborative team player with strong communication and interpersonal skills, dedicated to helping my company reach its goals. In my recent roles as Marketing Strategist and Paid Ads Specialist across e-commerce and lead generation for 12 clients, I optimized multi-platform campaigns across Meta, Google and more, improving ROAS and reducing CAC, while mentoring teams and improving landing pages and tracking to accelerate growth.…I thrive on performance-driven media buying, love testing and scaling winning campaigns. My analytical mindset and problem-solving skills help me translate data into actionable strategies that deliver results. I'm a collaborative team player with strong communication and interpersonal skills, dedicated to helping my company reach its goals. In my recent roles as Marketing Strategist and Paid Ads Specialist across e-commerce and lead generation for 12 clients, I optimized multi-platform campaigns across Meta, Google and more, improving ROAS and reducing CAC, while mentoring teams and improving landing pages and tracking to accelerate growth.

Dinah Wanjiru

Marketing Strategist, Performance Marketer, Marketing Analyst, +1

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I thrive on performance-driven media buying, love testing and scaling winning campaigns. My analytical mindset and problem-solving skills help me translate data into actionable strategies that deliver results. I'm a collaborative team player with strong communication and interpersonal skills, dedicated to helping my company reach its goals. In my recent roles as Marketing Strategist and Paid Ads Specialist across e-commerce and lead generation for 12 clients, I optimized multi-platform campaigns across Meta, Google and more, improving ROAS and reducing CAC, while mentoring teams and improving landing pages and tracking to accelerate growth.…I thrive on performance-driven media buying, love testing and scaling winning campaigns. My analytical mindset and problem-solving skills help me translate data into actionable strategies that deliver results. I'm a collaborative team player with strong communication and interpersonal skills, dedicated to helping my company reach its goals. In my recent roles as Marketing Strategist and Paid Ads Specialist across e-commerce and lead generation for 12 clients, I optimized multi-platform campaigns across Meta, Google and more, improving ROAS and reducing CAC, while mentoring teams and improving landing pages and tracking to accelerate growth.

Available to hire

I thrive on performance-driven media buying, love testing and scaling winning campaigns. My analytical mindset and problem-solving skills help me translate data into actionable strategies that deliver results. I’m a collaborative team player with strong communication and interpersonal skills, dedicated to helping my company reach its goals.

In my recent roles as Marketing Strategist and Paid Ads Specialist across e-commerce and lead generation for 12 clients, I optimized multi-platform campaigns across Meta, Google and more, improving ROAS and reducing CAC, while mentoring teams and improving landing pages and tracking to accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Advanced

Work Experience

Marketing Strategist, Paid Ads at 88 Marketing Agency

January 1, 2025 - September 5, 2025

Optimized multi-platform advertising campaigns and leveraged data insights to enhance performance. Developed strategies to maximize ROAS and lower acquisition costs while managing high-budget campaigns. Led portfolio across 12 clients advising on $3k–10k/mo combined ad spend across Meta and Google, improving ROAS by 2.1x and lowering CPA by 22%. Mentored media buyers, introduced QA checklists cutting launch errors by 45%. Implemented landing page improvements leading to 20% higher conversions, monitored KPIs with tools like Google Analytics and Meta Business Suite improving CTR by 15%. Managed website updates and SEO improvements achieving an 18% reduction in bounce rates. Collaborated with designers and copywriters to create effective ad creatives and landing pages.

Paid Social Media Buyer at Ebikes Africa

April 1, 2024 - September 5, 2025

Developed and executed paid media strategies focusing on Meta and Google ads to reduce customer acquisition costs and enhance ad performance. Led campaigns boosting conversions by 35% and decreasing CPA by 18% within six months. Improved ROAS by 1.7x through audience segmentation and creative optimization. Performed A/B testing on ad creatives, copy, and targeting. Set up and audited tracking pixels and events to reduce attribution gaps. Implemented landing page improvements resulting in 20% greater lead-to-sale conversions. Produced weekly insights to guide campaign scale or optimization decisions.

Assistant Marketer at Fringeline Engineering Ltd

January 1, 2023 - September 5, 2025

Reported directly to Head of Growth and collaborated with Senior Marketing Associate to execute high-impact campaigns. Delivered CRO improvements through bundle and landing page experiments which stabilized customer acquisition costs during promotions. Analyzed campaign performance metrics to identify optimization opportunities. Worked closely with cross-functional teams to ensure effective marketing execution. Produced internal and external communications content.

Marketing Strategist, Paid Ads at 88 Marketing Agency

April 1, 2024 - Present

Portfolio lead across 12 clients (e-com + lead gen), advising on $10k–$20k/mo combined ad spend across Meta, Google, improving ROAS by 2.1x and lowering CPA by 22%. Mentored 4 media buyers; introduced QA checklists and pre-flight reviews that cut launch errors by 45% and reduced time-to-first review. Implemented landing page improvements, leading to 20% greater conversions. Monitored KPIs via GA4, Meta Business Suite, GTM, and UTM tracking to drive insights, improving CTR by 15% and conversion rates. Coordinated with designers/copywriters to develop high-converting creatives and landing pages; managed website updates and SEO improvements to boost page speed and reduce bounce rates by 18%.

Paid Social Media Buyer at Ebikes Africa

April 1, 2024 - October 7, 2025

Led Meta and Google ad campaigns, boosting conversions by 35% and lowering CPA by 18% within six months. Improved ROAS by 1.7x through audience segmentation and creative optimization. Executed A/B tests on creatives, copy, and targeting; set up pixels and GTM events with consistent UTM tagging to reduce attribution gaps. Implemented landing page improvements, increasing lead-to-sale conversions by 20%. Produced weekly insights to guide scaling decisions.

Assistant Marketer at Fringeline Engineering Ltd

January 1, 2023 - October 7, 2025

CRO wins from bundle/LP experiments—higher CVR and steadier CAC in promos. Analyzed campaign metrics for trends and optimization opportunities. Collaborated with cross-functional teams to execute marketing programs.

Marketing Strategist, Paid Ads at 88 Marketing Agency

January 1, 2025 - October 7, 2025

Optimized multi-platform advertising campaigns, led portfolio across 12 clients (e-com + lead gen), improved ROAS by 2.1x and reduced CPA by 22%. Mentored 4 media buyers; introduced QA checklists and pre-flight reviews, cutting launch errors by 45% and time-to-first-review. Implemented landing-page improvements increasing conversions by 20%; tracked KPIs with GA4, GTM, UTMs, improving CTR and CVR; coordinated with designers and copywriters to create high-converting assets.

Paid Social Media Buyer at Ebikes Africa

April 1, 2024 - October 7, 2025

Led Meta and Google ad campaigns for B2B; improved conversions by 35% and lowered CPA by 18% in six months; achieved ROAS 1.7x via audience segmentation and creative optimization; set up/audited pixels and GTM events with consistent UTM tagging; improved landing pages; produced weekly insights to guide scale decisions.

Assistant Marketer at Fringeline Engineering Ltd

January 1, 2023 - October 7, 2025

CRO wins from bundle/LP experiments; improved CVR and steady CAC; analyzed campaign metrics to identify trends; collaborated with cross-functional teams for effective execution of marketing programs; supported internal/external communications.