Talya Pekdogan

Online Marketing Intern at AOC International Europe B.V.

Managed product content uploads using InRiver PIM to ensure accurate and timely updates on the website. Conducted audits of over 300 product listings to verify field sets and visual accuracy. Supported the marketing team by checking website traffic data and basic performance metrics via Google Analytics. Gained practical experience in e-commerce content management and digital workflows within a global tech company.

E-Commerce Content Intern EMEA at New Balance

Published and maintained PDP and PGP content across EMEA websites, collaborating with design, content, and CRO teams to ensure accurate and engaging consumer experiences. Conducted product readiness checks including SKU validation, translation status, and data clean-up using Excel (VLOOKUP) and Airtable. Managed content updates and troubleshooting tasks in Salesforce Commerce Cloud (SFCC), fixing About Us redirects, footer links, and metadata inconsistencies. Assisted with campaign readiness and site audits, proactively identifying bugs or content gaps to enhance UX across platforms. Coordinated daily content workflows via Asana and worked across departments to streamline publishing processes. Supported performance monitoring efforts by reporting on missing or outdated PDP content.

Online Marketing Intern at AOC International Europe B.V.

Managed product content uploads using InRiver PIM to ensure accurate and timely updates on the website. Conducted audits of over 300 product listings to verify field sets and visual accuracy. Supported the marketing team by checking website traffic data and basic performance metrics via Google Analytics. Gained practical experience in e-commerce content management and digital workflows within a global tech company.

E-Commerce Content Intern (EMEA) at New Balance

Published and maintained PDP and PGP content across EMEA websites, collaborating with design, content, and CRO teams to ensure accurate and engaging consumer experiences. Conducted product readiness checks including SKU validation, translation status, and data clean-up using Excel (VLOOKUP) and Airtable. Managed content updates and troubleshooting tasks in Salesforce Commerce Cloud (SFCC), fixing About Us redirects, footer links, and metadata inconsistencies. Assisted with campaign readiness and site audits, proactively identifying bugs or content gaps to enhance UX across platforms. Coordinated daily content workflows via Asana and worked across departments to streamline publishing processes. Supported performance monitoring efforts by reporting on missing or outdated PDP content.

Online Marketing Intern at AOC International Europe B.V.

Managed product content uploads using InRiver PIM for website accuracy and timely updates. Conducted audits of over 300 product listings to verify field sets and visual accuracy. Supported the marketing team by monitoring website traffic and performance metrics via Google Analytics. Gained practical experience in e-commerce content management and digital marketing workflows within a global technology company.

E-Commerce Content Intern EMEA at New Balance

Published and maintained product detail pages (PDP) and product general pages (PGP) content across EMEA websites. Collaborated with design, content, and conversion rate optimization teams to ensure accurate consumer experiences. Conducted product readiness checks, including SKU validation and data cleanup using Excel and Airtable. Managed content updates and troubleshooting in Salesforce Commerce Cloud, including fixing redirects, links, and metadata. Assisted with campaign readiness and site audits, identifying bugs and improving user experience. Coordinated daily content workflows via Asana and supported performance monitoring by reporting missing or outdated content.

E-Commerce and Digital Marketing Intern at BOUND STUDIOS

Optimized e-commerce performance by managing Shopify platform, refining product pages and navigation to boost user experience and conversion. Implemented SEO strategies through keyword optimization, alt text, and metadata improvements. Used Hotjar analytics for user behavior analysis leading to website optimizations. Developed and executed social media campaigns aligned with sustainability branding. Led A/B testing on product descriptions, landing pages, and calls to action to increase customer interaction and sales. Assisted with photoshoots and contributed to creative direction for product visuals.

E-Commerce and Digital Marketing Intern at BOUND STUDIOS

Optimized e-commerce performance by managing Shopify, refining product pages, collections, and navigation to enhance UX and boost conversion rates. Implemented SEO strategies, improving search rankings and organic traffic through keyword optimization, alt text updates, and metadata enhancements. Utilized Hotjar analytics to track user behavior, heatmaps, and conversion funnels, leading to data-driven website optimizations that improved engagement and reduced bounce rates. Developed and executed social media campaigns, creating engaging content that aligned with sustainability-focused branding. Led A/B testing on product descriptions, landing pages, and CTAs to maximize customer interaction and drive sales. Assisted with photoshoots, contributing to creative direction for product and in-store visuals.

E-Commerce and Digital Marketing Intern at BOUND STUDIOS

Optimized e-commerce performance by managing Shopify, refining product pages, collections, and navigation to enhance UX and boost conversion rates. Implemented SEO strategies, improving search rankings and organic traffic through keyword optimization, alt text updates, and metadata enhancements. Utilized Hotjar analytics to track user behavior, heatmaps, and conversion funnels, leading to data-driven website optimizations that improved engagement and reduced bounce rates. Developed and executed social media campaigns, creating engaging content that aligned with sustainability-focused branding. Led A/B testing on product descriptions, landing pages, and CTAs to maximize customer interaction and drive sales. Assisted with photoshoots, contributing to creative direction for product and in-store visuals.

Marketing Intern at SentinelOne

Managed Salesforce campaign data ensuring accuracy for improved marketing reporting. Enriched marketing data using ZoomInfo and Lusha to enhance lead generation strategies. Supported planning and execution of EMEA regional marketing campaigns including budget tracking and workflow optimization. Contributed to coordination of industry events such as Cloud Expo 2024.

Marketing Intern at SentinelOne

Managed Salesforce campaign data, ensuring accuracy and completing essential fields to improve reporting. Enriched marketing data using ZoomInfo and Lusha to enhance lead generation strategies. Supported the planning and execution of regional marketing campaigns across EMEA, including tracking budgets and optimizing workflows. Contributed to event coordination for key industry expos, including Cloud Expo 2024.

Marketing Intern at SentinelOne

Managed Salesforce campaign data, ensuring accuracy and completing essential fields to improve reporting. Enriched marketing data using ZoomInfo and Lusha to enhance lead generation strategies. Supported the planning and execution of regional marketing campaigns across EMEA, including tracking budgets and optimizing workflows. Contributed to event coordination for key industry expos, including Cloud Expo 2024.

Events Committee Member at New Fashion Society Amsterdam

Planned and executed events such as fashion shows and the annual Christmas Ball, ensuring alignment with the organization's branding. Contributed to the Christmas Ball by securing a venue, coordinating with DJs, and conceptualizing the event theme, creating a memorable experience for attendees.

Events Committee Member at New Fashion Society Amsterdam

Planned and executed events such as fashion shows and the annual Christmas Ball, ensuring alignment with the organization's branding. Contributed to the Christmas Ball by securing a venue, coordinating with DJs, and conceptualizing the event theme, creating a memorable experience for attendees.

Marketing Manager at Dream Team - Reducing Food Waste

Created and promoted a WhatsApp community to reduce food waste, developing engaging content for professors to share with students. Collaborated with VU Green Office to drive awareness of sustainability practices among students and staff.

Marketing Manager at Dream Team - Reducing Food Waste

Created and promoted a WhatsApp community to reduce food waste, developing engaging content for professors to share with students. Collaborated with VU Green Office to drive awareness of sustainability practices among students and staff.

E-commerce & Marketing at TT Parts

Conducted market research and data analysis to improve Amazon SEO strategies, increasing product visibility and sales. Coordinated email campaigns and optimized product descriptions to enhance customer engagement. Collaborated with cross-functional teams to implement data-driven marketing initiatives.

E-commerce & Marketing at TT Parts

Conducted market research and data analysis to refine Amazon SEO strategies, increasing product visibility and sales. Coordinated email campaigns and optimized product descriptions, resulting in improved customer engagement. Collaborated with cross-functional teams to implement data-driven marketing initiatives.