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I am an experienced product marketing professional with over 15 years in both B2C and B2B sectors. I specialize in helping companies tell their story in impactful ways and winning their target markets through strategic GTM planning, brand positioning, and campaign management. My expertise spans brand messaging, sales enablement, email marketing, and content management. I thrive on managing complex projects from concept to execution while collaborating across teams to create educational and viral marketing content that drives engagement and lead generation.…I am an experienced product marketing professional with over 15 years in both B2C and B2B sectors. I specialize in helping companies tell their story in impactful ways and winning their target markets through strategic GTM planning, brand positioning, and campaign management. My expertise spans brand messaging, sales enablement, email marketing, and content management. I thrive on managing complex projects from concept to execution while collaborating across teams to create educational and viral marketing content that drives engagement and lead generation.

Yang Tal

Product Marketer, Marketing Strategist, Community Manager, +2

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I am an experienced product marketing professional with over 15 years in both B2C and B2B sectors. I specialize in helping companies tell their story in impactful ways and winning their target markets through strategic GTM planning, brand positioning, and campaign management. My expertise spans brand messaging, sales enablement, email marketing, and content management. I thrive on managing complex projects from concept to execution while collaborating across teams to create educational and viral marketing content that drives engagement and lead generation.…I am an experienced product marketing professional with over 15 years in both B2C and B2B sectors. I specialize in helping companies tell their story in impactful ways and winning their target markets through strategic GTM planning, brand positioning, and campaign management. My expertise spans brand messaging, sales enablement, email marketing, and content management. I thrive on managing complex projects from concept to execution while collaborating across teams to create educational and viral marketing content that drives engagement and lead generation.

Available to hire

I am an experienced product marketing professional with over 15 years in both B2C and B2B sectors. I specialize in helping companies tell their story in impactful ways and winning their target markets through strategic GTM planning, brand positioning, and campaign management.

My expertise spans brand messaging, sales enablement, email marketing, and content management. I thrive on managing complex projects from concept to execution while collaborating across teams to create educational and viral marketing content that drives engagement and lead generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hebrew (modern)

Fluent

Work Experience

Fractional Product Marketing Lead

January 1, 2024 - Present

Currently helping companies tell their story effectively and win target markets. Leveraging 15+ years of experience in B2C and B2B marketing with expertise in GTM strategy, brand positioning, messaging, campaign management, email marketing, content management, and sales enablement.

Product Marketing Lead at WINN.AI

January 1, 2024 - September 5, 2025

Managed the entire execution of "AI for Sales," a pioneering resource hub for sales representatives, overseeing the project from ideation through content, design, and development. Produced an educational AI course by writing lessons and collaborating with LinkedIn influencers to create and promote video content. Worked closely with the marketing team on a viral campaign that achieved over 14,000 likes on LinkedIn within 24 hours and attracted hundreds of new leads.

Product Marketing Advisor at Similarweb

January 1, 2023 - September 5, 2025

Created positioning and messaging and planned and managed development of product pages for the Similarweb Marketing Intelligence solution. Collaborated closely with the Product team to build roadmap assets for communicating quarterly plans to GTM departments. Crafted sales enablement and marketing content including one-pagers, newsletters, blog posts, case studies, and knowledge base articles.

Head of Product Marketing, App Market at Wix.com

January 1, 2020 - September 5, 2025

Responsible for the complete product marketing experience for the Wix App Market, serving over 250 web apps. Improved discoverability of the App Market within the Wix funnel and promoted third-party apps among users. Managed user research and analyzed product user activity data. Executed and managed GTM campaigns for three major Wix products: Wix Events, Wix Forum, and Wix Blog.

Product Marketing Manager at Wix.com

January 1, 2015 - September 5, 2025

Developed creative aspects of email marketing campaigns including landing pages and mini-sites delivered to millions of users worldwide in 14+ languages. Managed complex projects and collaborated with content and design teams to produce inspiring marketing materials under tight deadlines.

Marketing and SEO Manager at Kontera Technologies

January 1, 2010 - September 5, 2025

Managed SEO and Adwords campaigns. Coordinated website creation project covering product specifications, design, and development. Built content strategy and established and managed the company blog.

Community Manager at Volo-Net (acquired by IronSource)

January 1, 2011 - September 5, 2025

Managed a community of millions of users on social media platforms. Launched promotional campaigns on Facebook and Twitter to increase user growth, engagement, and retention.

Freelance Digital Marketing Manager

January 1, 2013 - September 5, 2025

Worked with various companies, startups, and small businesses on marketing, SEO, content, and social media strategy. Led website creation projects from initial planning, content, design, to full implementation.