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I am Lee Whitelock, a seasoned service and product designer with a twenty-year career specializing in information design, UX, and product design. As both an individual contributor and a people leader, I support and guide product design teams while actively engaging in hands-on design work. I believe effective leaders are also practitioners who shape teams and processes informed by their experience. I focus on the customer throughout the entire design process, deeply understanding their needs and behaviors. I am dedicated to creating meaningful and user-centered experiences by discovering, conceptualizing, validating, and iterating on customer problems and opportunities. Working collaboratively in agile and lean environments, I partner closely with engineering and management teams to collectively shape successful products.…I am Lee Whitelock, a seasoned service and product designer with a twenty-year career specializing in information design, UX, and product design. As both an individual contributor and a people leader, I support and guide product design teams while actively engaging in hands-on design work. I believe effective leaders are also practitioners who shape teams and processes informed by their experience. I focus on the customer throughout the entire design process, deeply understanding their needs and behaviors. I am dedicated to creating meaningful and user-centered experiences by discovering, conceptualizing, validating, and iterating on customer problems and opportunities. Working collaboratively in agile and lean environments, I partner closely with engineering and management teams to collectively shape successful products.

Lee Whitelock

UX Designer, Product Designer, Visual Effects Artist, +1

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I am Lee Whitelock, a seasoned service and product designer with a twenty-year career specializing in information design, UX, and product design. As both an individual contributor and a people leader, I support and guide product design teams while actively engaging in hands-on design work. I believe effective leaders are also practitioners who shape teams and processes informed by their experience. I focus on the customer throughout the entire design process, deeply understanding their needs and behaviors. I am dedicated to creating meaningful and user-centered experiences by discovering, conceptualizing, validating, and iterating on customer problems and opportunities. Working collaboratively in agile and lean environments, I partner closely with engineering and management teams to collectively shape successful products.…I am Lee Whitelock, a seasoned service and product designer with a twenty-year career specializing in information design, UX, and product design. As both an individual contributor and a people leader, I support and guide product design teams while actively engaging in hands-on design work. I believe effective leaders are also practitioners who shape teams and processes informed by their experience. I focus on the customer throughout the entire design process, deeply understanding their needs and behaviors. I am dedicated to creating meaningful and user-centered experiences by discovering, conceptualizing, validating, and iterating on customer problems and opportunities. Working collaboratively in agile and lean environments, I partner closely with engineering and management teams to collectively shape successful products.

Available to hire

I am Lee Whitelock, a seasoned service and product designer with a twenty-year career specializing in information design, UX, and product design. As both an individual contributor and a people leader, I support and guide product design teams while actively engaging in hands-on design work. I believe effective leaders are also practitioners who shape teams and processes informed by their experience.

I focus on the customer throughout the entire design process, deeply understanding their needs and behaviors. I am dedicated to creating meaningful and user-centered experiences by discovering, conceptualizing, validating, and iterating on customer problems and opportunities. Working collaboratively in agile and lean environments, I partner closely with engineering and management teams to collectively shape successful products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Lead User Experience and Product design at Oliver agency

June 30, 2025 - September 5, 2025

Joined Oliver/Dare as part of their embedded design service and UX team to embed product design capabilities competitive with larger digital houses. Delivered UX and strategy work for clients including Ford Motors with finance and car configuration UX, EON with redesign and strategy involving a new interactive design system, and Unilever Food Services focusing on archetype user journeys and research synthesis.

Experience Design Service design and Product design consultant at Independent consultant

February 28, 2023 - September 5, 2025

Consulted with inhouse teams and senior stakeholders to empower user-centered design mindsets and approaches within multi-disciplinary agile teams. Key projects included award-winning UX redesign for Beano Studios, agile UX design for Digital HMRC GOV.UK trade platform reducing import processing times, private banking solutions for HSBC Relationship Managers, SaaS applications in biotechnology with PRMA Consulting, Farfetch supply chain service design, and multiple projects with Zalando, Dojo, and others.

Head of User Experience Design at FCB Inferno

March 1, 2016 - September 5, 2025

Led experience design across digital and media projects with hands-on involvement and mentoring junior designers. Delivered UX consulting for clients such as BMW on eRetail initiatives, Sport England's This Girl Can campaign UX strategy, UI design, and taxonomy, Coca-Cola mobile app requirements and UX design, Money Advice Service audience segmentation and prototyping, and Valspar website redesign and configurator apps.

Lead User Experience Designer at ORM London

September 30, 2014 - September 5, 2025

Handled UX design for notable clients in financial and travel sectors, including ongoing improvements for National Rail Enquiries with ATOC, usability testing and persona updates for VSO, and design consulting for First Great Western.

Head of User Experience (Contract) at Ogilvy One

March 31, 2014 - September 5, 2025

Managed a small UX design team as part of the digital offering expansion, overseeing UX deliverables and processes during contract tenure.

Senior User Experience Consultant at Amaze

November 30, 2013 - September 5, 2025

Pioneered responsive design adoption overcoming challenges to convince clients and peers. Delivered usability consulting for global Unilever websites, Lexus car comparison tool and lead generator app, and persona-based work for East Coast Trains redesign among other projects.

Lead User Experience Designer at Kyan

July 1, 2012 - September 5, 2025

Led design work for disruptive digital experiences including early adoption of responsive web design. Projects included pension and benefits applications for Jardine Lloyd Thompson, staffing management tools, exclusive web sites for HSBC Private Bank, and UI design for equity release tools.

Freelance UX design, IA and Art director at Freelance

February 28, 2008 - September 5, 2025

Provided information architecture, art direction, and interface design for clients across marketing campaigns, UI projects, and websites including Scottish & Newcastle, Royal Caribbean Cruises, Compass Group, Clifford Chance, and DeBeers’ Forevermark.

Creative Director at CGA

August 31, 2003 - September 5, 2025

Directed creative work focused on travel and holiday brands including Crystal Holidays, Thomson Holidays, The Specialist Holiday Group, The Orient Express, Sharwood's, Saltmarsh, Simply Travel, delivering both online and offline marketing and e-commerce web projects.