I am a marketing professional with over 15 years of experience specializing in marketing, social media, and partnership project management within the hospitality and tourism industry. I have a strong expertise in crafting marketing strategies, managing co-branded campaigns, and leading partnership ecosystems that drive business growth and customer engagement. My skills also include content creation, social media asset management, and a data-driven approach to market analysis. Currently, I work as a freelancer creating social media content and managing channels across platforms like Xiaohongshu, WeChat, Douyin, and Instagram. I help SMEs in tourism with social media operations and transaction conversions, combining my deep understanding of platform rules with comprehensive skills such as video production and data analytics. Previously, I held senior marketing roles at Marriott International and AirAsia Group, where I led significant partnership and promotional projects, including launching co-branded credit cards and increasing ancillary sales through innovative campaigns.

Cathy Zhuang

I am a marketing professional with over 15 years of experience specializing in marketing, social media, and partnership project management within the hospitality and tourism industry. I have a strong expertise in crafting marketing strategies, managing co-branded campaigns, and leading partnership ecosystems that drive business growth and customer engagement. My skills also include content creation, social media asset management, and a data-driven approach to market analysis. Currently, I work as a freelancer creating social media content and managing channels across platforms like Xiaohongshu, WeChat, Douyin, and Instagram. I help SMEs in tourism with social media operations and transaction conversions, combining my deep understanding of platform rules with comprehensive skills such as video production and data analytics. Previously, I held senior marketing roles at Marriott International and AirAsia Group, where I led significant partnership and promotional projects, including launching co-branded credit cards and increasing ancillary sales through innovative campaigns.

Available to hire

I am a marketing professional with over 15 years of experience specializing in marketing, social media, and partnership project management within the hospitality and tourism industry. I have a strong expertise in crafting marketing strategies, managing co-branded campaigns, and leading partnership ecosystems that drive business growth and customer engagement. My skills also include content creation, social media asset management, and a data-driven approach to market analysis.

Currently, I work as a freelancer creating social media content and managing channels across platforms like Xiaohongshu, WeChat, Douyin, and Instagram. I help SMEs in tourism with social media operations and transaction conversions, combining my deep understanding of platform rules with comprehensive skills such as video production and data analytics. Previously, I held senior marketing roles at Marriott International and AirAsia Group, where I led significant partnership and promotional projects, including launching co-branded credit cards and increasing ancillary sales through innovative campaigns.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Freelancer
January 1, 2024 - Present
Creating content channels on social media platforms such as Xiaohongshu (Little Red Book), WeChat public account, Douyin, and Instagram. Building communities, conducting live broadcasts, and assisting small and medium-sized enterprises in the tourism industry with social media account operations, private domain establishment, and transaction conversion. Skilled in content planning, video/photo shooting, post-production, and data review.
Senior Marketing Manager at Shanghai Gingerroot Enterprise Management Co. LTD (Marriott International)
January 31, 2024 - September 5, 2025
Led full lifecycle planning and execution of Marriott Bonvoy co-branded credit card projects, boosting revenue and member engagement. Developed and executed marketing campaigns, maintained partnerships with Alibaba and UnionPay, launched new partnership programs, and streamlined project operations and customer service SOPs. Created engaging marketing materials and ensured cross-team communication and vendor management for complex projects.
Business Development Manager at AirAsia Group
January 31, 2020 - September 5, 2025
Led expansion of partnerships and ancillary product integration driving millions in annual revenue growth. Implemented Alipay payments across AirAsia's ecosystem, tripling transaction volume. Executed joint promotional campaigns, enhanced ancillary sales through social and digital campaigns, launched new high-commercial-value products, managed the AirAsia flagship store on Fliggy, and led teams in business plan development and cross-department collaboration.
Eastern China Marketing Manager at AirAsia Group
June 30, 2015 - September 5, 2025
Crafted and executed marketing plans to increase flight ticket sales and maintain high flight loading factors in Eastern China. Promoted new route launches, expanded promotional channels through media and tourism bureaus, and built and managed the East China market team.
Marketing Communications Manager at Shanghai Changfeng Ocean World Co., Ltd.
April 30, 2013 - September 5, 2025
Managed seasonal event planning and execution, including advertising and PR plans. Developed and executed social media content strategies that doubled follower count on Weibo. Implemented digital marketing initiatives on the Meituan platform, resulting in a 200% increase in ticket sales through group buying promotions. Engaged with local communities and educational institutions to enhance repeat visitor rates.
Public Relations Manager at Omnicom Group BBDO Advertising Co., LTD
December 31, 2010 - September 5, 2025
Managed progress and processes for cosmetics and consumer goods customer relations projects.
Senior Account Executive at Beijing M S&L Public Relations Consulting Co., LTD
June 30, 2008 - September 5, 2025
Organized and coordinated large-scale activities.
Planning Executive at Shanghai Me thinks Advertising Co., LTD
January 31, 2006 - September 5, 2025
Developed integrated advertising strategies according to customer needs and project backgrounds.

Education

Undergraduate Degree at Shanghai International Studies University
September 1, 2000 - June 30, 2003
College Degree at JiGuang Vocational and Technical College
September 1, 1999 - June 30, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Financial Services, Professional Services