I am a marketing professional with over 15 years of experience specializing in marketing, social media, and partnership project management within the hospitality and tourism industry. I have a strong expertise in crafting marketing strategies, managing co-branded campaigns, and leading partnership ecosystems that drive business growth and customer engagement. My skills also include content creation, social media asset management, and a data-driven approach to market analysis.
Currently, I work as a freelancer creating social media content and managing channels across platforms like Xiaohongshu, WeChat, Douyin, and Instagram. I help SMEs in tourism with social media operations and transaction conversions, combining my deep understanding of platform rules with comprehensive skills such as video production and data analytics. Previously, I held senior marketing roles at Marriott International and AirAsia Group, where I led significant partnership and promotional projects, including launching co-branded credit cards and increasing ancillary sales through innovative campaigns.
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