Available to hire
I am an executive marketing leader specializing in behavioral and mental healthcare with a proven track record of building and leading large, multi-state digital marketing teams. I bring extensive expertise managing substantial paid advertising budgets, driving strategic growth initiatives, and pioneering scalable AI-driven marketing automation.
I am skilled in leveraging advanced analytics and innovative technologies to optimize organizational performance and enhance patient acquisition. My work blends strategic leadership, technology integration, and a focus on results-driven marketing solutions across healthcare and related sectors.
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Experience Level
Expert
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Work Experience
Chief Executive Officer at Marketing Powered
February 1, 2025 - PresentFounded and lead a full-service digital marketing agency specializing in AI-integrated campaign strategy, performance analytics, and creative execution across behavioral healthcare, mental healthcare, legal, and B2B sectors. Provide fractional CMO and enterprise marketing solutions to multi-location organizations focusing on performance marketing, cross-platform alignment, and scalable automation. Serve as a court-certified marketing expert witness specializing in advertising strategy, performance analysis, and root cause investigations.
Chief Marketing Officer at Haven Health Management
February 1, 2025 - September 5, 2025Built and managed a robust internal marketing team of approximately 40 professionals, including international and offshore members across divisions: Content, Analytics, Development, Graphics, Video, Digital Outreach, and Social Media. Scaled the company from $30 million to $140 million in revenue over 4 years. Managed monthly PPC budgets of $1.5 to $2 million across 11 ad accounts, consistently outperforming KPIs. Led the creation of Project CiennaSwarm, an AI-driven marketing automation system enhancing efficiency and patient acquisition. Implemented conversion tracking and AI optimization strategies resulting in CPA reductions and growth through strategic mergers and market expansions.
Vice President of Midwest Development at Indiana Center for Recovery
January 1, 2021 - September 5, 2025Directed expansion from single location to a multi-site statewide network with over 250 inpatient beds and numerous outpatient clinics. Assembled and led digital marketing and ground teams, achieving about 45% market visibility in addiction treatment and mental health sectors across Illinois, Michigan, Indiana, and Ohio. Overhauled digital marketing strategies including SEO and PPC. Promoted rapidly to corporate CMO overseeing additional markets.
Senior Market Analyst at J&J Consulting Group
August 1, 2020 - September 5, 2025Provided strategic market analysis and implemented marketing, admissions, and operational efficiency solutions nationwide. Managed complex transitions by converting Medicaid facilities to profitable commercial and out-of-network operations.
Director of Marketing and Outreach at Addiction Rehab Centers
August 1, 2020 - September 5, 2025Managed marketing strategies for high-end executive detox and residential facilities, achieving full occupancy rapidly. Expanded services to include primary mental health care, significantly increasing capacity and revenue.
Director of Marketing at SL Recovery Centers
July 1, 2017 - September 5, 2025Built and managed regional business development teams, growing facility capacity from 12 PHP and IOP beds to 60 beds. Maintained strong occupancy through targeted relationship-building.
Outreach Coordinator at Sober Living Outpatient
August 1, 2015 - September 5, 2025Established and maintained referral networks for transitional housing and step-down care with higher-level treatment providers nationwide.
Chief Executive Officer at Marketing Powered
February 1, 2025 - PresentFounded and currently lead a full-service digital marketing agency specializing in proprietary AI-integrated campaign strategy, performance analytics, and creative execution across behavioral healthcare, mental healthcare, healthcare, legal, and various B2B sectors. Provide fractional CMO and enterprise marketing solutions to multi-location organizations, focusing on performance marketing, cross-platform alignment, and automation scalability. Act as a marketing expert witness with court-certified experience in advertising strategy, performance analysis, and root cause investigation.
Chief Marketing Officer at Haven Health Management
February 1, 2025 - September 5, 2025Built and managed a robust internal marketing team of approximately 40 professionals, including international and offshore members, across specialized divisions. Successfully scaled the company from roughly $30 million revenue per year to $140 million over 4 years. Led strategic oversight and execution of paid advertising campaigns, managing a large monthly PPC budget across 11 ad accounts, consistently outperforming KPIs. Spearheaded Project CiennaSwarm, an AI-driven marketing automation system enhancing operational efficiency and patient acquisition. Implemented cross-account tracking and AI-powered content optimization, achieving CPA reductions and improved acquisition rates. Advised growth through mergers, acquisitions, and market expansions in mental health services and telehealth.
Vice President of Midwest Development at Indiana Center for Recovery
January 1, 2021 - September 5, 2025Directed expansion from single location to statewide network with over 250 inpatient beds and many outpatient clinics. Assembled and led ground teams and digital marketing units, achieving significant growth and securing approximately 45% market visibility in addiction treatment and mental health sectors across multiple states. Revamped digital marketing strategies including SEO and PPC, leading to promotion to corporate CMO.
Senior Market Analyst at J&J Consulting Group
August 1, 2020 - September 5, 2025Provided strategic market analysis and implemented solutions for marketing, admissions, and operational efficiency improvements nationwide. Managed complex transitions including converting Medicaid facilities to profitable commercial and out-of-network operations.
Director of Marketing and Outreach at Addiction Rehab Centers
August 1, 2020 - September 5, 2025Managed marketing strategies for high-end executive detox and residential facilities, rapidly achieving full occupancy through strategic initiatives. Expanded services into primary mental health care, significantly increasing capacity and revenue streams.
Director of Marketing at SL Recovery Centers
July 1, 2017 - September 5, 2025Built and managed regional business development teams, expanding facility beds from 12 to 60 and maintaining strong occupancy through targeted relationship-building.
Outreach Coordinator at Sober Living Outpatient
August 1, 2015 - September 5, 2025Established and maintained referral networks for transitional housing and step-down care with higher-level treatment providers nationwide.
Education
Qualifications
Industry Experience
Healthcare, Professional Services, Life Sciences
Skills
Experience Level
Expert
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Expert
Expert
Expert
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Expert
Expert
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