Available to hire
I am a strategic marketing leader with 12+ years driving digital transformation and growth for global tech brands like Microsoft and Google. I thrive on turning complex business goals into scalable marketing programs that accelerate customer acquisition, boost retention, and enable revenue growth across APAC, China, EMEA, and North America.
Fluent in English, Mandarin, and Japanese, I excel at ABM, GTM planning, and data-driven optimization in regulated industries such as financial services and government. I enjoy bridging marketing strategy with business outcomes, collaborating across functions, and delivering measurable improvements through localization and cross-market execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Japanese
Advanced
Korean
Intermediate
Work Experience
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove $3-5M in an influenced pipeline through co-branded Microsoft partner campaigns across China, APAC, EMEA, and US, focused on Azure, Business Applications, and Modern Work. Managed $30K-50K budgets per campaign, optimizing LinkedIn and email performance with 30-40% CPL reductions and 20-25% CTR uplifts from A/B testing. Developed 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM execution for partners in regulated industries (financial services, government, manufacturing). Increased localized engagement by 300% in the China market through tailored messaging for compliance-heavy sectors. Enabled cross-regional rollout of 20+ multi-market campaigns annually, ensuring 100% on-time delivery aligned to Microsoft PMaaS FY25 standards.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios, driving adoption across APAC through multi-channel campaigns. Optimized $2M+ paid media spend across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering measurable ROI and improving conversion efficiency. Built and implemented an in-house media performance tracker, reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, improving engagement with high-value enterprise and SMB accounts by 25%. Supported market entry planning for emerging APAC regions, aligning campaign strategy with product launch roadmaps and local compliance requirements.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months, strengthening event positioning in the energy, mobility, and sustainability sectors. Managed $200K+ integrated budgets (ATL/TTL/BTL), optimizing channel mix to maximize ROI and lead quality across digital, social, and offline platforms. Leveraged Meltwater, Adestra, Zoom, On24, and Salesforce to streamline campaign execution, reporting, and lead nurturing workflows.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ in paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving an average ROAS of 3.5–4x and boosting funnel efficiency. Partnered with Product Marketing Managers (PMMs) to execute localized campaigns, ensuring compliance and cultural relevance in regulated markets. Improved conversion rates (CVR) by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets. Platforms: DV360, GDN, RSA, Yahoo, Facebook, LinkedIn, Naver.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio of 3 annual trade/consumer shows, managing $250K–$300K budgets to deliver audience growth and secure commercial sponsorships. Promoted from Assistant Manager to Marketing Manager within 2 years, recognized for strong performance and ability to scale regional marketing programs. Led and coached a team of 3 executives, streamlining GTM workflows and campaign execution across digital and on-ground channels. Spearheaded regional GTM strategy for the Valencia partnership, expanding SingEx’s brand presence internationally. Drove double-digit growth in attendee acquisition by executing SEO/SEM campaigns and integrating Salesforce CRM to optimize lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
December 31, 2018 - September 22, 2025Promoted to MM; responsibilities included scaling marketing programs across digital and on-ground channels, coordinating sponsorships, and supporting event portfolio growth.
Marketing Executive at Infinitus Productions
December 31, 2015 - September 22, 2025Supported marketing and communications initiatives, contributing to event campaigns and brand promotion.
Marketing & Comms Specialist at DFW Creative
December 31, 2014 - September 22, 2025Executing marketing and communications activities for clients and campaigns.
Circulation & Digital Marketing at Hubert Burda Media
December 31, 2014 - September 22, 2025Managed circulation and digital marketing campaigns, supporting publication growth and engagement.
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove $3–5M in an influenced pipeline through co-branded Microsoft partner campaigns across China, APAC, EMEA, and US, focused on Azure, Business Applications, and Modern Work. Managed $30K–$50K budgets per campaign, optimizing LinkedIn and email performance with 30–40% CPL reductions and 20–25% CTR uplifts from A/B testing. Developed and delivered 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM execution for partners in regulated industries (financial services, government, manufacturing). Increased localized engagement by 300% in the China market through tailored messaging for compliance-heavy sectors. Enabled cross-regional rollout of 20+ multi-market campaigns annually, ensuring 100% on-time delivery aligned to Microsoft PMaaS FY25 standards.
Senior Manager , Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios, driving adoption across APAC through multi-channel campaigns. Optimized $2M+ paid media spend across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering measurable ROI and improving conversion efficiency. Built and implemented an in-house media performance tracker, reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, improving engagement with high-value enterprise and SMB accounts by 25%. Supported market-entry planning for emerging APAC regions, aligning campaign strategy with product launch roadmaps and local compliance requirements.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months, strengthening event positioning in energy, mobility, and sustainability sectors. Managed $200K+ integrated budgets (ATL/TTL/BTL), optimizing channel mix to maximize ROI and lead quality across digital, social, and offline platforms. Leveraged Meltwater, Adestra, Zoom, On24, and Salesforce to streamline campaign execution, reporting, and lead nurturing workflows.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ in paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving an average ROAS of 3.5–4x and boosting funnel efficiency. Partnered with Product Marketing Managers (PMMs) to execute localized campaigns, ensuring compliance and cultural relevance in regulated markets. Improved conversion rates (CVR) by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio of 3 annual trade/consumer shows, managing $250K–$300K budgets to deliver audience growth and secure commercial sponsorships. Promoted from Assistant Manager to Marketing Manager within 2 years for strong performance and scalable regional marketing programs. Led a team of 3 executives, harmonizing GTM workflows and campaign execution across digital and on-ground channels. Drove regional GTM expansion for the Valencia partnership, increasing international brand presence. Drove double-digit growth in attendee acquisition through SEO/SEM campaigns and Salesforce CRM integration to optimize lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
December 31, 2018 - September 22, 2025Promoted to Marketing Manager within 2 years; led regional GTM campaigns for multiple events and partnerships, including Valencia, delivering audience growth and sponsor engagement. Streamlined campaign execution across digital and on-ground channels and supervised a small team.
Marketing Executive at Infinitus Productions
December 31, 2015 - September 22, 2025Early-stage marketing and communications role supporting production-focused campaigns, contributing to event marketing initiatives and cross-channel promotions.
Marketing & Comms Specialist at DFW Creative
December 31, 2014 - September 22, 2025Managed marketing communications for multiple clients, executing campaigns across digital and print channels to drive brand visibility and lead generation.
Circulation & Digital Marketing at Hubert Burda Media
December 31, 2014 - September 22, 2025Led circulation initiatives and digital marketing activities to grow subscribers and engagement, coordinating cross-channel campaigns and analytics.
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove multi-market partner campaigns across China, APAC, EMEA, and US focused on Azure, Business Applications, and Modern Work. Managed campaign budgets and delivered assets and propositions to accelerate GTM for partners in regulated sectors; increased localized engagement in China and enabled cross-regional rollout of multi-market campaigns.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios across APAC; optimized $2M+ paid media across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo; built an in-house performance tracker to shorten reporting cycles and enable real-time budget optimization; designed ABM campaigns with UX-tested landing pages for enterprise and SMB accounts.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH; generated 5,000+ qualified leads and accelerated delegate acquisition; managed multi-channel budgets and analytics to maximize ROI.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ in paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ; achieved ROAS of 3.5–4x; improved funnel efficiency through A/B testing and localized campaigns in regulated markets.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio, delivering audience growth and sponsorships; promoter of regional GTM strategies and lead generation for event brands.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Supported regional GTM workflows, campaign execution across digital and on-ground channels; promoted to Marketing Manager within 2 years for performance and scalability.
Marketing & Comms Specialist at DFW Creative
January 1, 2014 - September 22, 2025Managed integrated marketing and communications campaigns for client portfolios; collaborated with cross-functional teams to deliver cohesive brand narratives.
Circulation & Digital Marketing at Hubert Burda Media
January 1, 2014 - September 22, 2025Led digital marketing initiatives and circulation campaigns to grow audience reach and engagement across digital channels.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Early role in regional marketing programs before promotion to MM; contributed to GTM campaign design and execution.
Digital Partner Marketing Advisor – Microsoft (via Indigo Slate) at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove 3–5M in influenced pipeline through co-branded partner campaigns across China, APAC, EMEA, and the US, focusing on Azure, Business Applications, and Modern Work. Managed $30K–$50K budgets per campaign, optimizing LinkedIn and email performance with 30–40% CPL reductions and 20–25% CTR uplifts from A/B testing. Delivered 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM execution for partners in regulated industries (financial services, government, manufacturing). Increased localized engagement by 300% in China through tailored messaging; enabled cross-regional rollout of 20+ multi-market campaigns annually.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios, driving adoption across APAC through multi-channel campaigns. Optimized $2M+ paid media spend across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering ROI improvements and higher conversion efficiency. Built an in-house media performance tracker, reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, boosting engagement with high-value enterprise and SMB accounts by 25%. Supported market entry planning for emerging APAC regions aligned with product roadmaps and local compliance.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months, strengthening event positioning in energy, mobility, and sustainability sectors. Managed $200K+ integrated budgets (ATL/TTL/BTL), optimizing channel mix to maximize ROI and lead quality across digital, social, and offline platforms. Leveraged Meltwater, Adestra, Zoom, On24, and Salesforce to streamline campaign execution, reporting, and lead nurturing workflows.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ in paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving an average ROAS of 3.5–4x and boosting funnel efficiency. Partnered with Product Marketing Managers (PMMs) to execute localized campaigns, ensuring compliance and cultural relevance in regulated markets. Improved conversion rates (CVR) by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets. Platforms: DV360, GDN, RSA, Yahoo, Facebook, LinkedIn, Naver.
Marketing Manager, Events – SingEx Exhibitions at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio of 3 annual trade/consumer shows, managing $250K–$300K budgets to deliver audience growth and secure commercial sponsorships. Promoted to Marketing Manager within 2 years for scaling regional marketing programs. Led a team of 3 executives, streamlined GTM workflows, and drove GTM strategy for the Valencia partnership, expanding SingEx’s international brand presence. Drove attendee growth through SEO/SEM and integrated Salesforce CRM for lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Supported event and brand marketing initiatives, coordinating digital and on-ground campaigns and ensuring cohesive cross-market messaging and timely delivery.
Marketing Executive at Infinitus Productions
January 1, 2014 - September 22, 2025Contributed to marketing campaigns for events and productions, coordinating digital and print materials and supporting campaign execution.
Circulation & Digital Marketing at Hubert Burda Media
January 1, 2014 - September 22, 2025Managed circulation and digital marketing activities, driving audience growth and engagement across channels.
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove $3–$5M in an influenced pipeline through co-branded Microsoft partner campaigns across China, APAC, EMEA, and US, focused on Azure, Business Applications, and Modern Work. Managed $30K–$50K budgets per campaign, optimizing LinkedIn and email performance with 30–40% CPL reductions and 20–25% CTR uplifts from A/B testing. Developed and delivered 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM execution for partners in regulated industries (financial services, government, manufacturing). Increased localized engagement by 300% in the China market through tailored messaging for compliance-heavy sectors. Enabled cross-regional rollout of 20+ multi-market campaigns annually, ensuring 100% on-time delivery aligned to Microsoft PMaaS FY25 standards.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios; optimized $2M+ paid media across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering measurable ROI and improving conversion efficiency. Built and implemented an in-house media performance tracker, reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, boosting engagement with high-value enterprise and SMB accounts by 25%. Supported market entry planning for emerging APAC regions, aligning campaign strategy with product launch roadmaps and local compliance requirements.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months, strengthening event positioning in the energy, mobility, and sustainability sectors. Managed $200K+ integrated budgets (ATL/TTL/BTL), optimizing channel mix to maximize ROI and lead quality across digital, social, and offline platforms. Leveraged Meltwater, Adestra, Zoom, On24, and Salesforce to streamline campaign execution, reporting, and lead nurturing workflows.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ; achieved an average ROAS of 3.5–4x and boosting funnel efficiency. Partnered with Product Marketing Managers (PMMs) to execute localized campaigns, ensuring compliance and cultural relevance in regulated markets. Improved conversion rates (CVR) by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio of 3 annual trade/consumer shows; managed $250K–$300K budgets to deliver audience growth and secure commercial sponsorships. Led a team of 3 executives, streamlining GTM workflows and campaign execution across digital and on-ground channels. Spearheaded the regional GTM strategy for the Valencia partnership, expanding SingEx’s brand presence internationally. Drove double-digit growth in attendee acquisition by executing SEO/SEM campaigns and integrating Salesforce CRM to optimize lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Supported events marketing, helped scale campaigns across digital and on-ground channels; contributed to team growth and GTM workflow improvements.
Marketing Executive at Infinitus Productions
December 31, 2015 - September 22, 2025Supported marketing and communications initiatives for events and productions.
Marketing & Comms Specialist at DFW Creative
December 31, 2014 - September 22, 2025Delivered marketing and communications support for clients; helped execute campaigns.
Circulation & Digital Marketing at Hubert Burda Media
December 31, 2014 - September 22, 2025Managed circulation and digital marketing activities.
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove $3–5M in an influenced pipeline through co-branded Microsoft partner campaigns across China, APAC, EMEA, and US, focused on Azure, Business Applications, and Modern Work. Managed $30K–$50K budgets per campaign, optimizing LinkedIn and email performance with 30–40% CPL reductions and 20–25% CTR uplifts from A/B testing. Developed and delivered 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM execution for partners in regulated industries (financial services, government, manufacturing). Increased localized engagement by 300% in the China market through tailored messaging for compliance-heavy sectors. Enabled cross-regional rollout of 20+ multi-market campaigns annually, ensuring 100% on-time delivery aligned to Microsoft PMaaS FY25 standards.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios, driving adoption across APAC through multi-channel campaigns. Optimized $2M+ paid media spend across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering measurable ROI and improving conversion efficiency. Built and implemented an in-house media performance tracker, reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, improving engagement with high-value enterprise and SMB accounts by 25%. Supported market entry planning for emerging APAC regions, aligning campaign strategy with product launch roadmaps and local compliance requirements.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months, strengthening event positioning in the energy, mobility, and sustainability sectors. Managed $200K+ integrated budgets (ATL/TTL/BTL), optimizing channel mix to maximize ROI and lead quality across digital, social, and offline platforms. Leveraged Meltwater, Adestra, Zoom, On24, and Salesforce to streamline campaign execution, reporting, and lead nurturing workflows.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving an average ROAS of 3.5–4x and boosting funnel efficiency. Partnered with Product Marketing Managers (PMMs) to execute localized campaigns, ensuring compliance and cultural relevance in regulated markets. Improved conversion rates (CVR) by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets. Platforms: DV360, GDN, RSA, Yahoo, Facebook, LinkedIn, Naver.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio of 3 annual trade/consumer shows, managing $250K–$300K budgets to deliver audience growth and secure commercial sponsorships. Led regional GTM strategy for expanding brand presence internationally, including driving attendee growth through SEO/SEM and integrating Salesforce for lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Promoted to Marketing Manager within 2 years, advised GTM workflows, coached a team of 3 executives, and streamlined campaign execution across digital and on-ground channels. Drove regional brand expansion and supported major partnerships, including Valencia, through integrated campaigns and Salesforce-driven lead management.
Marketing Executive at Infinitus Productions
January 1, 2014 - September 22, 2025Supported marketing and communications for events, contributing to brand campaigns and event promotion.
Circulation & Digital Marketing at Hubert Burda Media
January 1, 2014 - September 22, 2025Managed digital marketing activities and circulation strategies to grow audience and engagement across properties.
Marketing & Comms Specialist at DFW Creative
January 1, 2014 - September 22, 2025Led marketing and communications initiatives to support client campaigns and brand initiatives.
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentDrove $3–5M in an influenced pipeline through co-branded Microsoft partner campaigns across China, APAC, EMEA, and the US, focused on Azure, Business Applications, and Modern Work. Managed $30K–$50K budgets per campaign, optimizing LinkedIn and email performance with 30–40% CPL reductions and 20–25% CTR uplifts from A/B testing. Developed and delivered 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM execution for partners in regulated industries.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios, optimizing $2M+ paid media spend across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo. Built and implemented an in-house media performance tracker, reducing reporting cycles by 40% and enabling real-time budget optimization. Designed ABM campaigns with gamification and UX-tested landing pages, improving engagement with high-value enterprise and SMB accounts by 25%. Supported market entry planning for emerging APAC regions, aligning strategy with product roadmaps and local compliance.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months; managed $200K+ integrated budgets, optimizing channel mix to maximize ROI and lead quality. Streamlined campaign execution using Meltwater, Adestra, Zoom, On24, and Salesforce.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ in paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving a 3.5–4x ROAS and improving funnel efficiency. Implemented localized campaigns with PMMs to ensure regulatory compliance and cultural relevance in regulated markets. Improved CVR by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the GTM for three annual trade/consumer shows, delivering 5,000+ qualified leads and securing commercial sponsorships. Achieved 4.39B media impressions, 3.9M views, and 349 earned coverages in 4 months; led a team to scale regional marketing programs and integrated Salesforce for lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Supported regional GTM campaigns, coached a team of 3; streamlined GTM workflows and campaign execution across digital and on-ground channels; contributed to the Valencia partnership and international brand presence.
Marketing Executive at Infinitus Productions
January 1, 2014 - September 22, 2025Supported marketing and communications initiatives across campaigns and events.
Circulation & Digital Marketing at Hubert Burda Media
January 1, 2014 - September 22, 2025Handled circulation and digital marketing activities; contributed to various campaigns.
Digital Partner Marketing Advisor at Microsoft (via Indigo Slate)
October 1, 2024 - PresentLed co-branded Microsoft partner campaigns across China, APAC, EMEA, and US, focusing on Azure, Business Applications and Modern Work, and driving $3–5M in influenced pipeline. Managed $30K–$50K budgets per campaign, achieving 30–40% CPL reductions and 20–25% CTR uplifts through A/B testing. Delivered 50+ Strategic Marketing Deliverables (SMDs) and 25+ Joint Value Propositions (JVPs) to accelerate GTM for partners in regulated sectors. Localized messaging boosted China market engagement by 300% and enabled the cross-regional rollout of 20+ multi-market campaigns annually with on-time delivery aligned to FY25 PMaaS standards.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
October 1, 2024 - September 22, 2025Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios across APAC; optimized $2M+ paid media across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering measurable ROI and improving conversion efficiency. Built in-house media performance tracker reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, boosting engagement with high-value enterprise and SMB accounts by 25%. Supported market entry planning for emerging APAC regions, aligning campaign strategy with product launch roadmaps and local compliance requirements.
Senior Marketing Manager at dmg Events (Daily Mail Group)
June 1, 2022 - September 22, 2025Directed end-to-end GTM strategy for the Future Energy Asia (FEA) and Future Mobility Asia (FMA) flagship events in CN and TH, leveraging HubSpot funnels to generate 5,000+ qualified leads and accelerate delegate acquisition. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages within 4 months, strengthening event positioning in the energy, mobility, and sustainability sectors. Managed $200K+ integrated budgets (ATL/TTL/BTL), optimizing channel mix to maximize ROI and lead quality across digital, social, and offline platforms. Leveraged Meltwater, Adestra, Zoom, On24, and Salesforce to streamline campaign execution, reporting, and lead nurturing workflows.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
October 1, 2021 - September 22, 2025Oversaw $2M+ in paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving an average ROAS of 3.5–4x and boosting funnel efficiency. Partnered with Product Marketing Managers (PMMs) to execute localized campaigns, ensuring compliance and cultural relevance in regulated markets. Improved conversion rates (CVR) by 20–25% through structured A/B testing, funnel optimization, and creative localization across markets.
Marketing Manager, Events at SingEx Exhibitions
November 1, 2019 - September 22, 2025Directed the lifestyle events portfolio of 3 annual trade/consumer shows, managing $250K–$300K budgets to deliver audience growth and secure commercial sponsorships. Promoted from Assistant Manager to Marketing Manager within 2 years, recognized for strong performance and ability to scale regional marketing programs. Led and coached a team of 3 executives, streamlining GTM workflows and campaign execution across digital and on-ground channels. Drove regional GTM strategy for international partnerships and achieved double-digit growth in attendee acquisition through SEO/SEM and Salesforce CRM integration.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2018 - September 22, 2025Supported events and brand marketing for multiple exhibitions; contributed to growth in registrations and sponsorship engagement; progressed to Marketing Manager, demonstrating ability to scale regional programs and coordinate cross-functional teams.
Senior Manager, Media Strategy (Creative & Project) at MediaMonks APAC (Google Media Lab)
June 1, 2022 - October 1, 2024Led integrated media strategy for Chrome, YouTube, Cloud, Play, and SMB portfolios across APAC. Optimized $2M+ paid media spend across TikTok, Meta, LINE, Rakuten, Bing, and Yahoo, delivering ROI improvements and higher conversion efficiency. Built an in-house media performance tracker reducing reporting cycles by 40% and enabling real-time budget optimization. Designed and executed ABM campaigns with gamification and UX-tested landing pages, boosting engagement with enterprise and SMB accounts by 25%. Supported APAC market entry planning and alignment with product roadmaps and local compliance.
Senior Marketing Manager at dmg Events (Daily Mail Group)
October 1, 2021 - June 30, 2022Directed end-to-end GTM strategy for Future Energy Asia (FEA) and Future Mobility Asia (FMA) in China and Thailand. Leveraged HubSpot funnels to generate 5,000+ qualified leads. Delivered 4.39B media impressions, 3.9M views, and 349 earned coverages in 4 months. Managed $200K+ integrated budgets, optimizing channel mix across digital, social, and offline. Used Meltwater, Adestra, Zoom, On24, and Salesforce to streamline execution, reporting, and lead nurturing.
Digital Marketing Manager (Performance Marketing) at Google APAC (via agency)
November 1, 2019 - October 31, 2021Oversaw $2M+ paid media campaigns driving SMB growth across SEA, China, Japan, and ANZ, achieving ROAS of 3.5–4x. Improved CVR by 20–25% through structured A/B testing, funnel optimization, and creative localization. Delivered localized playbooks for Japan, Korea, and SEA; managed multi-million SMB campaigns with full-funnel tracking and predictive optimization. Built real-time dashboards with SQL and Tableau; collaborated with Google Media Lab to scale cross-channel campaigns across Chrome, YouTube, Cloud, and Play.
Marketing Manager, Events at SingEx Exhibitions
January 1, 2018 - November 30, 2019Directed the lifestyle events portfolio for 3 annual trade/consumer shows, managing $250K–$300K budgets to drive audience growth and sponsorships. Promoted to Marketing Manager within 2 years; led a team of 3, streamlined GTM workflows, and expanded SingEx’s regional presence through a Valencia partnership. Drove double-digit attendee growth via SEO/SEM and integrated Salesforce-based lead capture, nurture, and reporting.
Assistant Events & Brand Marketing Manager at SingEx Exhibitions
January 1, 2016 - December 31, 2018Supported regional event marketing efforts, coordinating digital and on-ground campaigns to drive attendance and sponsorships; mentored a small team to scale GTM execution.
Marketing & Comms Specialist at DFW Creative
January 1, 2013 - December 31, 2014Managed marketing and communications activities for diverse clients, supporting campaigns and brand messaging.
Circulation & Digital Marketing at Hubert Burda Media
January 1, 2013 - December 31, 2014Led circulation and digital marketing efforts to grow reach and engagement across media properties.
Education
Bachelor of Marketing – Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Certificate at Conde Nast College of Fashion and Design
January 11, 2030 - September 22, 2025Bachelor of Marketing (Honours) at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Certificate at Conde Nast College of Fashion and Design
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - September 22, 2025Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - September 22, 2025Conde Nast College of Fashion and Design at Conde Nast College of Fashion and Design
January 11, 2030 - September 22, 2025Bachelor of Marketing, Honours at RMIT University
January 1, 2010 - December 31, 2012Diploma in Leisure and Resort Management at Temasek Polytechnic
January 1, 2006 - December 31, 2010Bachelor of Marketing, Honours at RMIT University
January 11, 2030 - May 26, 2026Diploma in Leisure and Resort Management at Temasek Polytechnic
January 11, 2030 - May 26, 2026Certificate at Conde Nast College of Fashion and Design
January 11, 2030 - May 26, 2026Qualifications
PMP Certification
January 11, 2030 - September 22, 2025PMP certified
January 11, 2030 - September 22, 2025PMP Certification
January 11, 2030 - September 22, 2025PMP Certification
January 11, 2030 - September 22, 2025PMP Certification
January 11, 2030 - September 22, 2025PMP certified
January 11, 2030 - September 22, 2025Conde Nast College of Fashion and Design
January 11, 2030 - September 22, 2025PMP certified project management
January 11, 2030 - September 22, 2025PMP Certified Project Management
January 11, 2030 - September 22, 2025PMP certified project management
January 11, 2030 - December 30, 2025PMP Certification
January 11, 2030 - May 26, 2026Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Government, Professional Services, Education, Energy & Utilities, Manufacturing, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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