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I like to develop ideas, to solve problems and to show that there’s always a way around, over or through any challenge. I’ll help you see that anything is possible. With over 20 years of corporate experience and a passion for engaging music and entertainment experiences, I help breathe new life into brands, events, communities, and experiences. I specialize in generating and delivering on big ideas. My background as an award-winning marketing and communications expert and creative and technical writer (and songwriter) gives me the ability to pinpoint your needs and deliver maximum results.…I like to develop ideas, to solve problems and to show that there’s always a way around, over or through any challenge. I’ll help you see that anything is possible. With over 20 years of corporate experience and a passion for engaging music and entertainment experiences, I help breathe new life into brands, events, communities, and experiences. I specialize in generating and delivering on big ideas. My background as an award-winning marketing and communications expert and creative and technical writer (and songwriter) gives me the ability to pinpoint your needs and deliver maximum results.

Tracy DeJarnett

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I like to develop ideas, to solve problems and to show that there’s always a way around, over or through any challenge. I’ll help you see that anything is possible. With over 20 years of corporate experience and a passion for engaging music and entertainment experiences, I help breathe new life into brands, events, communities, and experiences. I specialize in generating and delivering on big ideas. My background as an award-winning marketing and communications expert and creative and technical writer (and songwriter) gives me the ability to pinpoint your needs and deliver maximum results.…I like to develop ideas, to solve problems and to show that there’s always a way around, over or through any challenge. I’ll help you see that anything is possible. With over 20 years of corporate experience and a passion for engaging music and entertainment experiences, I help breathe new life into brands, events, communities, and experiences. I specialize in generating and delivering on big ideas. My background as an award-winning marketing and communications expert and creative and technical writer (and songwriter) gives me the ability to pinpoint your needs and deliver maximum results.

Available to hire

I like to develop ideas, to solve problems and to show that there’s always a way around, over or through any challenge. I’ll help you see that anything is possible. With over 20 years of corporate experience and a passion for engaging music and entertainment experiences, I help breathe new life into brands, events, communities, and experiences. I specialize in generating and delivering on big ideas. My background as an award-winning marketing and communications expert and creative and technical writer (and songwriter) gives me the ability to pinpoint your needs and deliver maximum results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Fractional CMO at Hobas Pipe

September 1, 2023 - Present

Serve as Fractional CMO for a fiberglass manufacturing company, leading cross-functional teams, achieving 30% month-over-month growth in social traffic, creating lead generation processes from events, websites, and email campaigns, and launching the successful Hearts and Minds campaign to drive preference and long-term sales wins.

Founder, Chief Marketing Officer, and Agency Lead at The Brandsoup Agency LLC

February 1, 2001 - Present

Provide strategic growth marketing, channel marketing, storytelling, communications, and branding campaign services for new product launches, go-to-market strategies, and new market entries since 2001. Oversee and execute creative strategies tailored to client needs.

CMO for Hire at Various Projects

January 1, 2017 - Present

Develop and execute branding and growth marketing strategies on project basis, including marketing tech stack development and business development efforts. Recognized as AMA Marketer of the Year Finalist in 2017.

Co-Founder and Chief Marketing Officer at HoustonLive™ + Launch Music Lab

January 1, 2017 - Present

Discover, support, and promote artists while building artist communities and managing artist development initiatives.

Director, Channel Marketing at Hubwoo

February 1, 2014 - September 5, 2025

Implemented a cloud procurement solution for Microsoft Dynamics AX customers globally, led VAR program, recruited partners, and expanded client awareness worldwide during tenure.

Marketing Lead, Depth and Breadth Partner/Distributor Program, US OEM Distribution at Microsoft

February 1, 2013 - September 5, 2025

Led marketing for reseller channels, achieving top growth and rising star awards. Managed key client relationships and executed growth-driven marketing plans.