I am a data-driven marketing visionary with over 20 years of experience influencing analytics and digital marketing efforts across startups, growth companies, and turnaround environments. I excel at leveraging analytics, innovative approaches, and intelligent business decisions to achieve market positioning and sales targets, drawing on experience from vendor, agency, and brand perspectives. Known as a forward-looking initiator, I love identifying and capturing emerging market trends to drive business growth and revenue. Throughout my career, I have led teams in sales, marketing, and customer success, built omni-channel marketing strategies, and launched thought leadership programs in industries such as smart cities and smart homes. I am passionate about integrating customer insights and business intelligence to deliver measurable ROI and have been recognized globally as a top marketing and analytics thought leader. I continuously strive to create impactful brand narratives and scalable growth models while mentoring and inspiring teams to deliver excellence.

Jonathan Levitt

I am a data-driven marketing visionary with over 20 years of experience influencing analytics and digital marketing efforts across startups, growth companies, and turnaround environments. I excel at leveraging analytics, innovative approaches, and intelligent business decisions to achieve market positioning and sales targets, drawing on experience from vendor, agency, and brand perspectives. Known as a forward-looking initiator, I love identifying and capturing emerging market trends to drive business growth and revenue. Throughout my career, I have led teams in sales, marketing, and customer success, built omni-channel marketing strategies, and launched thought leadership programs in industries such as smart cities and smart homes. I am passionate about integrating customer insights and business intelligence to deliver measurable ROI and have been recognized globally as a top marketing and analytics thought leader. I continuously strive to create impactful brand narratives and scalable growth models while mentoring and inspiring teams to deliver excellence.

Available to hire

I am a data-driven marketing visionary with over 20 years of experience influencing analytics and digital marketing efforts across startups, growth companies, and turnaround environments. I excel at leveraging analytics, innovative approaches, and intelligent business decisions to achieve market positioning and sales targets, drawing on experience from vendor, agency, and brand perspectives. Known as a forward-looking initiator, I love identifying and capturing emerging market trends to drive business growth and revenue.

Throughout my career, I have led teams in sales, marketing, and customer success, built omni-channel marketing strategies, and launched thought leadership programs in industries such as smart cities and smart homes. I am passionate about integrating customer insights and business intelligence to deliver measurable ROI and have been recognized globally as a top marketing and analytics thought leader. I continuously strive to create impactful brand narratives and scalable growth models while mentoring and inspiring teams to deliver excellence.

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Work Experience

Director, Consumer Growth at MYSA, St-John, NL
April 1, 2024 - Present
Leading the growth team across all Direct-to-Consumer channels, creating and executing marketing plans based on keen market insights and data-driven strategies. Responsible for all ad strategy, content planning, and management of paid media platforms including META, Google, TikTok, and Pinterest. Oversee CRM and customer analytics, establish measurement frameworks, and successfully grew revenue from $14 million to $20 million within a year.
Vice President, Growth at COCOFLO, Vancouver, BC
March 31, 2024 - September 5, 2025
Built and mentored the growth team with strategy and execution staff across all D2C channels. Created and executed company marketing plans driven by data and market insights. Oversaw commercial channels including Shopify and Amazon. Launched thought leadership positioning Cocoflo as a smart cities industry leader. Developed partnerships with AWS and Raleigh Internet of Things to amplify brand awareness and market expansion.
Chief Marketing Officer at Circle6, Montreal, QC
May 31, 2022 - September 5, 2025
Provided customer experience advisory including VOC research, strategy, mobile/digital development, and analytics for global brands. Innovated research methodologies to understand psychographic traits of customers for Fortune 500 clients, contributing to agency growth with significant revenue generation. Consulted top-tier brands to create customer segments and digital ethnography projects.
Chief Marketing & Digital Officer at Reitmans Canada Ltd., Montreal, QC
July 31, 2017 - September 5, 2025
Led digital transformation and omni-channel strategy for a corporate portfolio with $55 million annual P&L. Centralized e-commerce for six brands, lowering overhead and boosting profitability. Initiated Customer Data Insights and Business Intelligence teams to leverage big data for strategic decisions. Developed omni-channel strategies profiling customer behavior and driving a 90% increase in e-commerce over 12 months while managing marketing for 300 brick-and-mortar stores.
Vice President – Head of R&D at Media Experts, Montreal, QC
April 30, 2016 - September 5, 2025
Developed a multi-channel attribution model linking business intelligence with traditional and digital media, enhancing media planning and buying decisions. Harmonized product lines to position the company for acquisition by IPG. Implemented multi-channel media buying frameworks and ROI measurement tools for client campaigns including Bell Canada and BMW/MINI Canada.
Chief Marketing Officer at OpinionLab, Montreal, QC
May 31, 2014 - September 5, 2025
Directed strategic planning, sales, brand development, and go-to-market strategies. Raised $20 million in Series B funding and repositioned the brand into a leading Voice of Customer enterprise solution. Developed thought leadership, sales channels, and engaged with major retail brands to deliver actionable customer insights and drive growth.
VP, Marketing at Tungle Corp, Montreal, QC
April 30, 2011 - September 5, 2025
Led strategic planning and brand development for a shared calendar B2C application that grew to 300k subscribers rapidly. Created thought leadership platforms with industry executives, built advisory influencer councils, and established brand ambassador programs. Positioned company for acquisition by Research In Motion (BlackBerry).
SVP, Marketing at iPerceptions Inc., Montreal, QC
November 30, 2009 - September 5, 2025
Led marketing advocacy for integrating customer voice into brand strategies, revamped organizational structure to scale sales and marketing, collaborated with Google Analytics to build freemium models. Secured clients including Harvard Business Review and Ford, growing revenue by 300% over three years.
Vice President – Sales and Marketing at InfoChase Corporation, Montreal, QC
August 31, 2005 - September 5, 2025
Consulted to transform business model from paper to digital, built business plans and go-to-market strategies. Achieved $0.5 million in annual sales by developing strategic partnerships with multinational channel partners such as Bank of America and MasterCard.
Business Development Director at North American Media Engines, Montreal, QC
January 1, 2001 - September 5, 2025
Collaborated in business development and web development shop growth at a public company level. Developed $3 million in annual sales and appeared as an industry expert on media and e-commerce, co-hosting television shows on new media trends.
Co-Founder and President at MediaFactory Marketing Group, Montreal, QC
January 1, 1999 - September 5, 2025
Led start-up activities delivering $0.5 million in annual sales through strategic business development and product design. Developed relationships with C-suite leaders at major multinational channel partners including Verizon and American Chamber of Commerce.

Education

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Qualifications

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Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services