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Hi there! I'm Ammara, a passionate UI/UX Designer with a knack for creating user-centered digital experiences. My journey started in visual communication, and I've embraced the world of design to combine aesthetics with functionality. I love transforming ideas into intuitive interfaces that enhance user engagement and satisfaction. Let's collaborate and make something amazing together!…

Ammara Minahil Rana

Creative Director, Graphic Designer, Digital Marketer, +7

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Hi there! I'm Ammara, a passionate UI/UX Designer with a knack for creating user-centered digital experiences. My journey started in visual communication, and I've embraced the world of design to combine aesthetics with functionality. I love transforming ideas into intuitive interfaces that enhance user engagement and satisfaction. Let's collaborate and make something amazing together!…

Available to hire

Hi there! I’m Ammara, a passionate UI/UX Designer with a knack for creating user-centered digital experiences. My journey started in visual communication, and I’ve embraced the world of design to combine aesthetics with functionality. I love transforming ideas into intuitive interfaces that enhance user engagement and satisfaction. Let’s collaborate and make something amazing together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Lead / Senior UI/UX Designer at Vanya

November 1, 2023 - May 1, 2025

Led UI/UX redesign of the Vanya e-commerce platform in Figma, improving user flow, reducing bounce rate by 18%, and increasing session duration. Designed responsive interfaces and interactive prototypes, collaborating with developers for seamless handoff using Zeplin and Figma Dev Mode. Created marketing visuals in Adobe Photoshop and Illustrator to support product launches and campaigns.

Creative Team Lead (UI/UX) at IPS Multinational Company

April 1, 2022 - November 1, 2023

Directed UI/UX design for 10+ client web and mobile applications, managing end-to-end process: research, wireframing, prototyping, and testing in Figma. Facilitated user research sessions, usability testing, and iterative design using JIRA for Scrum workflows and Confluence for documentation. Oversaw rebranding initiatives, ensuring visual consistency across digital touchpoints while prioritizing accessibility and responsive behavior.

Executive UI/UX Designer at Jalal Sons

January 1, 2022 - April 1, 2022

Designed and prototyped the UI/UX for the Jalal Sons online ordering platform in Figma, optimizing checkout flow and mobile responsiveness. Developed product packaging and print collateral using Adobe Illustrator and InDesign, maintaining brand coherence across digital and physical assets. Produced social media and advertising graphics in Photoshop to drive traffic to the redesigned platform.

UI/UX Designer at Royal Tag

March 1, 2021 - December 1, 2021

Designed intuitive UI/UX for the Royal Tag e-commerce website in Figma, enhancing navigation, search functionality, and visual hierarchy. Planned and executed seasonal marketing campaigns, creating supporting digital assets in Photoshop and Illustrator. Managed in-store visual merchandising design using InDesign, ensuring alignment with online brand experience.

Junior UI/UX Designer at Howdy

January 1, 2019 - January 1, 2021

Built interactive prototypes and UI designs for the Howdy customer engagement app in Figma, focusing on onboarding and retention. Created digital marketing campaign visuals and staff branding materials using Adobe Illustrator and Photoshop. Conducted early-stage user testing and gathered feedback to refine interface interactions.