Ammara Minahil Rana
Hi there! I'm Ammara, a passionate UI/UX Designer with a knack for creating user-centered digital experiences.
About
Hi there! I’m Ammara, a passionate UI/UX Designer with a knack for creating user-centered digital experiences. My journey started in visual communication, and I’ve embraced the world of design to combine aesthetics with functionality. I love transforming ideas into intuitive interfaces that enhance user engagement and satisfaction. Let’s collaborate and make something amazing together!
- 6 years' experience
- Joined September 2025
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
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Work experience· 5 roles
Led UI/UX redesign of the Vanya e-commerce platform in Figma, improving user flow, reducing bounce rate by 18%, and increasing session duration. Designed responsive interfaces and interactive prototypes, collaborating with developers for seamless handoff using Zeplin and Figma Dev Mode. Created marketing visuals in Adobe Photoshop and Illustrator to support product launches and campaigns.
Directed UI/UX design for 10+ client web and mobile applications, managing end-to-end process: research, wireframing, prototyping, and testing in Figma. Facilitated user research sessions, usability testing, and iterative design using JIRA for Scrum workflows and Confluence for documentation. Oversaw rebranding initiatives, ensuring visual consistency across digital touchpoints while prioritizing accessibility and responsive behavior.
Designed and prototyped the UI/UX for the Jalal Sons online ordering platform in Figma, optimizing checkout flow and mobile responsiveness. Developed product packaging and print collateral using Adobe Illustrator and InDesign, maintaining brand coherence across digital and physical assets. Produced social media and advertising graphics in Photoshop to drive traffic to the redesigned platform.
Education
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