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I am Kathe, a Content Creator, Community Manager, and Makeup Artist based in North Spain with three years of experience blending creative execution with strategic digital communication. My unique background combines graphic design and a Master's in Fashion Communication, allowing me to master the entire content lifecycle, from conceptualization and high-impact scripting to professional editing using tools like CapCut and Canva. My standout quality is the ability to fuse aesthetics with results: I create compelling, authentic visual stories (UGC and personal brand) that feature clear, high-impact hooks and strong narrative structures, ensuring every piece of content not only looks exceptional but also drives measurable audience engagement and growth.…I am Kathe, a Content Creator, Community Manager, and Makeup Artist based in North Spain with three years of experience blending creative execution with strategic digital communication. My unique background combines graphic design and a Master's in Fashion Communication, allowing me to master the entire content lifecycle, from conceptualization and high-impact scripting to professional editing using tools like CapCut and Canva. My standout quality is the ability to fuse aesthetics with results: I create compelling, authentic visual stories (UGC and personal brand) that feature clear, high-impact hooks and strong narrative structures, ensuring every piece of content not only looks exceptional but also drives measurable audience engagement and growth.

Katherine Sulyma Lara

Content Creator, UGC Creator, Community Manager

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I am Kathe, a Content Creator, Community Manager, and Makeup Artist based in North Spain with three years of experience blending creative execution with strategic digital communication. My unique background combines graphic design and a Master's in Fashion Communication, allowing me to master the entire content lifecycle, from conceptualization and high-impact scripting to professional editing using tools like CapCut and Canva. My standout quality is the ability to fuse aesthetics with results: I create compelling, authentic visual stories (UGC and personal brand) that feature clear, high-impact hooks and strong narrative structures, ensuring every piece of content not only looks exceptional but also drives measurable audience engagement and growth.…I am Kathe, a Content Creator, Community Manager, and Makeup Artist based in North Spain with three years of experience blending creative execution with strategic digital communication. My unique background combines graphic design and a Master's in Fashion Communication, allowing me to master the entire content lifecycle, from conceptualization and high-impact scripting to professional editing using tools like CapCut and Canva. My standout quality is the ability to fuse aesthetics with results: I create compelling, authentic visual stories (UGC and personal brand) that feature clear, high-impact hooks and strong narrative structures, ensuring every piece of content not only looks exceptional but also drives measurable audience engagement and growth.

Available to hire

I am Kathe, a Content Creator, Community Manager, and Makeup Artist based in North Spain with three years of experience blending creative execution with strategic digital communication. My unique background combines graphic design and a Master’s in Fashion Communication, allowing me to master the entire content lifecycle, from conceptualization and high-impact scripting to professional editing using tools like CapCut and Canva. My standout quality is the ability to fuse aesthetics with results: I create compelling, authentic visual stories (UGC and personal brand) that feature clear, high-impact hooks and strong narrative structures, ensuring every piece of content not only looks exceptional but also drives measurable audience engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Beauty Advisor at De La Uz Perfumería y Cosméticos

January 1, 2025 - Present

Provide personalized advice to clients on beauty, skincare, and makeup products. Manage direct sales, customer service, and resolve inquiries to ensure a satisfactory shopping experience. Responsible for cash handling, stock replenishment, product organization, and teamwork to achieve sales goals and maintain the commercial image of the sales point.

Hostess at Grupo Paraguas I Madrid

December 31, 2021 - September 5, 2025

Coordinated and managed reservations, telephone attention, and client reception to provide a warm and professional welcome experience. Organized table flow and collaborated closely with the hall team to ensure efficient, high-level service. Developed communication, time management, teamwork in a demanding, detail-oriented environment. Handled payments and cash closing.

Creative Director at New Life Cosmetics - Consorcio Publicitario Urbanol Venezuela

December 31, 2009 - September 5, 2025

Held comprehensive responsibility over the graphic design department. Led the creation of the corporate visual identity, including logo, cosmetic product packaging, catalogs, and promotional material. Coordinated creative team and managed supplier and distributor relationships assuring quality in each stage of the graphic process. Supervised project presentations, developed visual concepts and digital portfolios, and provided effective solutions for client incidents.

Freelance Makeup Artist and Content Creator

January 1, 2021 - Present

Specialize in conceptualizing, producing, and disseminating impactful audiovisual content, managing all creative and strategic processes from initial idea to publication and metrics analysis. Impart online and in-person makeup training. Act as community manager, influencer, and creator of user-generated content (UGC).

Freelance Makeup Artist / Content Creator

January 1, 2021 - Present

I specialize in freelance makeup artistry and content creation, providing professional training in online and in-person automakeup. I manage community engagement as a community manager and influencer, creating user-generated content. I conceptualize, produce, and distribute impactful audiovisual content, overseeing the entire creative and strategic process from initial idea to publication and metric analysis. Skills include copywriting, video editing, and product photography.

Hostess at Grupo Paraguasl Madrid

January 1, 2021 - September 5, 2025

Coordinated and managed reservations, provided telephone and client reception services, ensuring a warm and professional welcome experience. Responsible for organizing the flow of tables and closely collaborating with the dining team to assure efficient, high-level service. Developed communication skills, time management, teamwork, handling payments and cash closure procedures.

Creative Director at New Life Cosmetics - Consorcio Publicitario Urbanol Venezuela

January 1, 2009 - September 5, 2025

Led the graphic design department with full responsibility for corporate visual identity, including logo, cosmetic product packaging, catalogues, and promotional material. Coordinated creative team and managed relations with suppliers and distributors, ensuring quality in each stage of the graphic process. Supervised project presentations, developed visual concepts and digital portfolios, and provided effective client solutions. Specialized in content strategy and social media marketing.

Beauty Advisor at Saigu Cosmetics (Madrid), De La Uz Perfumería y Cosméticos (Oviedo)

January 1, 2024 - Present

Provided personalized beauty advice on skincare and makeup products. Responsible for direct sales, customer service, and consultation resolution to guarantee a satisfactory shopping experience. Managed cash register, stock replenishment, product organization, and collaborated with team members to meet sales targets while maintaining commercial image at points of sale.

Hostess at Grupo Paraguay

February 1, 2021 - October 12, 2025

Coordinated reservations, telephone and client reception, delivering a warm and professional welcome; organized table flow and collaborated with the dining room team to ensure efficient service; developed communication, time-management and teamwork skills in a demanding, detail-oriented environment; performed cash handling and end-of-day reconciliation.

Creative Director at New Life Cosmetics & Consorcio Publicitario Urbano

July 1, 2009 - October 12, 2025

Led creative direction and brand development (logos, packaging, catalogs, promotional materials); coordinated the creative team and liaised with suppliers and distributors; ensured high-quality outputs and compelling presentations; developed visual concepts and digital portfolios; supervised projects from concept to delivery.

Content Creator / Makeup Instructor at Independent / Freelance

September 1, 2021 - Present

Imparto formación de automaquillaje online/presencial; desarrollo de estrategias de Community Management; colaborando como influencer y productora de contenido UGC; conceptualizar, producir y distribuir contenido audiovisual de alto impacto; manejo de todo el proceso creativo desde ideación hasta publicación; análisis de métricas (copywriting, edición de vídeo, fotografía de producto) y coordinación con proveedores y distribuidores; mantengo una visión fresca y estratégica para proyectos en la industria.