I am an SEO & SEA expert with over 4 years of experience crafting and optimizing acquisitions strategies across Google Ads, Meta, and SEO. I've led high-impact campaigns in agencies and as a brand co-founder, owning every step from strategy to reporting with a strong ROI focus. I fix broken conversion funnels faster than I changed my last flat tire, which took me 1 hour and 15 minutes. With a master's degree in Digital Marketing & Business and practical work-study experience, I excel in managing digital strategy including SEO, SEA, email marketing, and e-commerce. I am passionate about delivering measurable results and continuously improving campaign performance through data-driven insights.

Mary Baudchon

I am an SEO & SEA expert with over 4 years of experience crafting and optimizing acquisitions strategies across Google Ads, Meta, and SEO. I've led high-impact campaigns in agencies and as a brand co-founder, owning every step from strategy to reporting with a strong ROI focus. I fix broken conversion funnels faster than I changed my last flat tire, which took me 1 hour and 15 minutes. With a master's degree in Digital Marketing & Business and practical work-study experience, I excel in managing digital strategy including SEO, SEA, email marketing, and e-commerce. I am passionate about delivering measurable results and continuously improving campaign performance through data-driven insights.

Available to hire

I am an SEO & SEA expert with over 4 years of experience crafting and optimizing acquisitions strategies across Google Ads, Meta, and SEO. I’ve led high-impact campaigns in agencies and as a brand co-founder, owning every step from strategy to reporting with a strong ROI focus. I fix broken conversion funnels faster than I changed my last flat tire, which took me 1 hour and 15 minutes.

With a master’s degree in Digital Marketing & Business and practical work-study experience, I excel in managing digital strategy including SEO, SEA, email marketing, and e-commerce. I am passionate about delivering measurable results and continuously improving campaign performance through data-driven insights.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

French
Fluent
English
Fluent
Italian
Beginner

Work Experience

Digital Acquisitions Specialist | SEO / SEA – Analytics at Terramama
December 31, 2025 - September 5, 2025
360° management of the digital strategy including SEO, SEA (Meta, Google), email marketing, and e-commerce. Responsible for creating optimized content (product pages, blog articles, visuals) and website management using Shopify and WordPress.
SEA Specialist at Axess Adcom
December 31, 2024 - September 5, 2025
Managed Google Ads and Meta campaigns, focusing on ROI tracking and strategic recommendations. Conducted SEA audits, keyword selection, and optimization of targeting and bidding. Followed up with clients, coordinated projects, and developed budgets.
SEO / SEA Manager at Studio 218
December 31, 2023 - September 5, 2025
Managed Google Ads and Meta Ads campaigns and SEO strategy including audits, content optimization, and Google My Business. Performed performance analysis, dashboard creation, tagging plans, and KPI tracking. Coordinated projects, SEO blogging, and client training across SEA, SEO, and email marketing.
Digital Acquisitions Specialist | SEO / SEA – Analytics at Terramama
January 1, 2025 - September 5, 2025
Managed 360° digital strategy covering SEO, SEA (Meta, Google), email marketing, and e-commerce. Created optimized content including product pages, blog articles, and visuals, and handled website management using Shopify and WordPress.
Google Ads and Meta Campaign Manager at Axess Adcom
January 1, 2024 - September 5, 2025
Managed Google Ads and Meta campaigns, including ROI tracking and strategic recommendations. Conducted SEA audits, keyword selection, and targeting/bidding optimization. Responsible for client follow-up, project coordination, and budget development.
Google Ads and Meta Ads Campaign Manager | SEO Strategist at Studio 218
January 1, 2023 - September 5, 2025
Managed Google Ads and Meta Ads campaigns and developed SEO strategy including audits, content, and Google My Business. Performed performance analysis using dashboards, tagging plans, and KPI tracking. Coordinated projects, SEO blogging, and client training on SEA, SEO, and email marketing.

Education

Bachelor or equivalent (likely DUT) at IUT Annecy
January 1, 2017 - December 31, 2019
Master's Degree in Digital Marketing & Business (Work-Study) at ESDES Lyon
January 1, 2019 - December 31, 2022
Master’s Degree in Digital Marketing & Business (Work-Study) at ESDES Lyon
January 1, 2019 - January 1, 2022
Diploma in Sales & Marketing Techniques (DUT) at IUT Annecy
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other