Available to hire
Hi there! I’m Isabela, a multidisciplinary designer who explores how aesthetic and organizational systems work together to solve real-world problems. I enjoy translating complex ideas into accessible visual narratives and strategic brand experiences, while staying human-centered in my problem solving.
I believe in the power of expression through design and human-centered problem solving, translating complex concepts into accessible visual narratives and strategic brand experiences. I thrive in cross-functional teams and love shaping memorable brand ecosystems across digital and physical touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate
French
Beginner
Work Experience
Growth Manager at Design Greener Act
June 1, 2025 - PresentCo-design strategies to scale sustainable partnerships and strengthen the platform's digital presence.
Studio Manager at The Reformer Lab
February 1, 2025 - PresentOversee studio operations, coordinate teams, and streamline internal workflows.
Designer at VIVENU
January 31, 2025 - September 5, 2025Created visual assets and supported branding for live-event digital products.
Designer at FREENOW
July 31, 2024 - September 5, 2025Designed digital campaigns, UI components, and brand assets across multiple European markets.
BrandHub Manager at FREENOW
July 31, 2024 - September 5, 2025Managed the global BrandHub, ensuring visual consistency and alignment across design and marketing teams. Analyzed and structured multilingual digital content for global process optimization projects.
Content Analyst at Accenture
December 31, 2021 - September 5, 2025Designer at ICAN (International Campaign to Abolish Nuclear Weapons)
December 31, 2021 - September 5, 2025Developed institutional graphic materials and supported visual strategies for social impact. Led visual design for international campaigns, developed graphics for YouGov polls, created engaging social media content, and contributed to strategic communication and coordination in advocacy projects. Delivered a speech at the UN headquarters in Geneva in May 2018. Provided translation services from Spanish to English for a landmine survivor during the Youth Leadership Forum.
Designer at Temblores ONG
May 31, 2019 - September 5, 2025Designed reports, data visualizations, and advocacy campaigns focused on human rights.
Designer at Cadastre Bogotá
July 31, 2018 - September 5, 2025Created data-driven visuals and communication materials for urban and civic projects.
Designer at Colombian Justice Ministry
February 28, 2018 - September 5, 2025Designed printed and digital materials for national justice access campaigns and inclusion programs.
Growth Manager B2B at Greener Act
May 1, 2025 - PresentLeading B2B growth for a sustainability partnerships platform across 5 European markets. Managing end-to-end client lifecycle from initial outreach through onboarding, executing integrated campaigns across LinkedIn, paid advertising, and product demos. Building scalable processes for demo delivery and client activation.
Studio Manager & Operations at The Reformer Lab
February 1, 2025 - PresentManaging daily studio operations for a boutique Pilates reformer studio. Coordinating class schedules for 6 instructors, streamlining client communication workflows, and implementing operational systems to improve studio efficiency.
Digital Designer & Communications at Vivenu (B2B ticketing platform)
October 1, 2024 - October 1, 2025Led end-to-end visual strategy for major European trade shows including INTIX. Designed cohesive brand experiences spanning booth displays, digital campaigns, printed materials, and sales presentations. Collaborated directly with sales team to align creative output with pipeline goals across Germany and US markets.
Communication Designer & BrandHub Manager at FREENOW (European mobility super-app)
January 1, 2022 - August 1, 2024Architected and launched Brand Hub (Bynder/Frontify) serving 500+ employees across 9 European markets, transforming asset discovery from manual folder searches to taxonomy-driven system. Led 6-month project from vendor evaluation through implementation, coordinating across design, marketing, legal, and product teams. Reduced average asset search time by 85% based on user feedback surveys.
Strategic Contributor & Designer at ICAN (Nobel Peace Prize 2017)
January 1, 2013 - PresentLed initiatives across advocacy, design, and grant management. Managed $20K in education grants for Colombia. Designed and built global photo archive for UN Treaty Entry into Force, creating digital infrastructure serving international campaign partners. Delivered speech at UN Geneva representing youth perspective on nuclear disarmament. Created social media campaigns during key advocacy moments including Treaty anniversaries and International Days.
Content Analyst at Accenture
August 1, 2019 - December 1, 2021Optimized data workflows and GDPR compliance for multinational clients, reducing compliance risks by 30%. Translated complex regulatory requirements into actionable workflows.
Graphic Designer at Government of Colombia (Cadastre Bogotá, Justice Ministry)
January 1, 2017 - January 1, 2018Led digital communications for public organizations. Collaborated on Mapas Bogotá platform, transforming complex technical information into accessible public content. Managed newsletters and transparency platforms.
Digital & Communications Designer at Vivenu (B2B Ticketing Platform)
October 1, 2024 - October 1, 2025Led the end-to-end visual strategy for major European and US trade fairs, including INTIX. Designed cohesive brand experiences across booth displays, digital campaigns, printed materials, and sales presentations.
Education
Master's in International Studies at ISCTE -IUL, Lisbon
January 1, 2018 - January 1, 2020Bachelor's in Graphic Design at Universidad Jorge Tadeo Lozano, Bogotá
January 1, 2011 - January 1, 2016Bachelor's in Industrial Design at Universidad Jorge Tadeo Lozano, Bogotá
January 1, 2010 - January 1, 2015MS International Studies at ISCTE - IUL, Lisbon
January 11, 2030 - April 13, 2026BA Graphic Design at Universidad Jorge Tadeo Lozano, Bogot á
January 11, 2030 - April 13, 2026BA Industrial Design at Universidad Jorge Tadeo Lozano, Bogot á
January 11, 2030 - April 13, 2026Qualifications
Google UX/UI Design Certificate
March 1, 2025 - January 25, 2026Google Analytics
January 11, 2030 - January 25, 2026Google UX/UI Design Certificate
January 11, 2030 - April 13, 2026Google Analytics
January 11, 2030 - April 13, 2026Industry Experience
Non-Profit Organization, Media & Entertainment, Government, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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