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I am a results-focused, data-driven marketing leader with a deep understanding of the buyer's journey across social media, content marketing, customer engagement, and community-building strategies. I've built cross-functional campaigns, cultivated relationships with academic researchers, and driven measurable results—contract renewals exceeding $6M, article usage up 6% year over year, and leads up 205% in targeted campaigns. I’m open to remote short- or long-term opportunities.…I am a results-focused, data-driven marketing leader with a deep understanding of the buyer's journey across social media, content marketing, customer engagement, and community-building strategies. I've built cross-functional campaigns, cultivated relationships with academic researchers, and driven measurable results—contract renewals exceeding $6M, article usage up 6% year over year, and leads up 205% in targeted campaigns. I’m open to remote short- or long-term opportunities.

Robin McGuire

Marketing Consultant, Marketing Strategist, Content Strategist, +2

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I am a results-focused, data-driven marketing leader with a deep understanding of the buyer's journey across social media, content marketing, customer engagement, and community-building strategies. I've built cross-functional campaigns, cultivated relationships with academic researchers, and driven measurable results—contract renewals exceeding $6M, article usage up 6% year over year, and leads up 205% in targeted campaigns. I’m open to remote short- or long-term opportunities.…I am a results-focused, data-driven marketing leader with a deep understanding of the buyer's journey across social media, content marketing, customer engagement, and community-building strategies. I've built cross-functional campaigns, cultivated relationships with academic researchers, and driven measurable results—contract renewals exceeding $6M, article usage up 6% year over year, and leads up 205% in targeted campaigns. I’m open to remote short- or long-term opportunities.

Available to hire

I am a results-focused, data-driven marketing leader with a deep understanding of the buyer’s journey across social media, content marketing, customer engagement, and community-building strategies.

I’ve built cross-functional campaigns, cultivated relationships with academic researchers, and driven measurable results—contract renewals exceeding $6M, article usage up 6% year over year, and leads up 205% in targeted campaigns. I’m open to remote short- or long-term opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager/Consultant at RSM US LLP (remote)

April 1, 2023 - Present

Manage campaign programs and projects; organize webcasts; collaborate with the digital, web development, content, and editorial teams to update the website and develop content (case studies, social media); coordinate with in-house teams to keep campaigns and market events moving forward.

Regional Senior Marketing Manager at Emerald Group Publishing, North America

April 1, 2019 - August 1, 2022

Strategic development of Emerald’s North America brand for 300+ academic journals and 2,900 print/eBook titles. Cross-functional work with product, brand, and sales to increase revenue, nurture and retain customers, and support usage. Led NA marketing team with an agile approach; developed NA brand strategy; managed 10-12 conferences, events, podcasts, and webinars annually.

Senior Marketing Manager at Wiley Publishing, Global Research

July 1, 2016 - April 1, 2019

Marketing development and revenue growth for 200+ journals across Social Sciences, Education, Humanities, Life & Health, totaling $50M in revenue. Collaborated with sales, product, and digital marketing to articulate messages across buyer personas and channels; delivered high-impact KPI materials; led hiring and onboarding of marketing staff; secured contract renewals >$6M.

Digital Marketing Consultant at Self-Employed

September 1, 2015 - June 1, 2016

Content creation management and brand marketing, website content writing, articles/blogs, digital social campaigns, marketing strategy, and UX recommendations. Clients included WBUR, Salem Wine Imports, Smile Clinic, Dental Holiday, Andrea Klimko Architects, Oxford Seminars. Notable results: 3-month Smile Clinic campaign increased traffic 30% YoY; email inquiries up 205%; produced 35 pages of content in one week; published 15+ articles.

Senior Account Manager at Digital Bungalow

February 1, 2015 - August 1, 2015

Brand and digital marketing direction for B2C/B2B/non-profit clients (Fantastic Sam, Gentle Giant, YMCA of Greater Boston, Coverys, MyLVAD, Eastern Bank). Managed a $600K book of business; in 6 months secured $120K+ in new projects; 6-week turnaround on stalled MyLVAD project saved a $100K contract.

Senior eCommerce Manager at PetEdge, Inc.

March 1, 2014 - November 1, 2014

Managed eCommerce channel for two websites, representing about 25% of company revenue. Led abandoned-cart automation emails increasing open rate by 20% and weekly revenue by $10K; developed and implemented A/B email testing to improve acquisition, reactivation, and retention.

TEFL Teacher at Colorado Springs, CO and Piestany, Slovakia

January 1, 2012 - February 1, 2014

Taught English as a Foreign Language; taught business communications and North American history; prepared lesson plans; provided one-on-one instruction; created additional curriculum teaching tools.

Senior Marketing Manager at Macmillan Publishers, Nature Education

June 1, 2008 - January 1, 2012

Developed and managed day-to-day marketing and publicity campaigns for two web-based educational products; secured 2M unique visitors to online science library with 55% YoY membership growth.