Available to hire
Hi, I’m Susan Tam, a growth-focused marketing leader with a proven track record of delivering impact at scale across global and regional markets. I specialize in brand strategy, product marketing, and advertising for both consumer and enterprise audiences, and I’ve led marketing programs that accelerate growth for Microsoft Americas. I’m passionate about turning complex technology into compelling, customer-first stories and partnering with teams to dream big and execute boldly.
I’m fluent in turning data into actionable insights, building scalable marketing plans, and securing the resources needed to bring bold campaigns to life. I thrive in fast-paced environments, evangelize cross-functional collaboration, and love helping brands connect with people in meaningful ways through integrated, multi-channel strategies.
Experience Level
Work Experience
Business Applications Marketing Lead at Microsoft Americas
December 31, 2022 - February 28, 2025Led integrated marketing strategy for Business Applications across the Americas, achieving 166% year-over-year growth in engaged contacts in a new portfolio. Aligned global initiatives with local execution to enhance the customer experience and counteract a 47% decline in corporate-driven engagement. Delivered impactful marketing signals and actionable Account-Based Marketing recommendations to boost engagement and drive pipeline growth.
Senior Integrated Marketing Strategist at Microsoft Canada
December 31, 2022 - September 5, 2025Drove marketing efforts for Modern Workplace at Microsoft Canada, aligning key solutions with sales priorities. Supported organizations, including the Canadian government, in transitioning to remote work during the COVID-19 pandemic. Generated leads, nurtured prospects, and increased product adoption through data-driven marketing strategies.
SMB Customer Marketing Lead at Microsoft Canada
December 31, 2019 - September 5, 2025Orchestrated SMB-to-customer marketing strategy targeting 1.2 million Canadian SMBs, focusing on demand generation and revenue growth. Reversed a 9-quarter target miss and surpassed goals by 18% within 18 months. Optimized marketing budgets, refined channel incentives, and prioritized ROI to maximize impact.
Windows & Surface Advertising Lead at Microsoft Canada
December 31, 2013 - September 5, 2025Led the launch of Microsoft’s first national, multi-channel campaigns for Windows and Surface, managing a $26 million advertising budget. Developed a unified marketing model that consolidated seven agencies under one strategic framework to enhance brand consistency and campaign effectiveness. Earned two Media Innovation Awards from Canadian marketing organizations.
Company Spokesperson at Microsoft Canada
December 31, 2008 - September 5, 2025Shaped and strengthened Microsoft’s consumer brand presence in Canada by leading media strategy and relations. Represented Microsoft in national media for major product launches, supporting high-visibility coverage alongside leadership. Collaborated with Corporate PR team in Redmond to develop national storytelling across major products including Windows, Office, Xbox, and hardware.
Consumer Audience Manager at Microsoft Canada
December 29, 2001 - December 29, 2004Pioneered and launched Microsoft Home Magazine, Canada's first consumer engagement platform for technology lifestyle content. Delivered over 500 pages authored by Canadian journalists and influenced a scalable model adopted globally in the US and Europe, reaching millions of readers. Recognized globally for marketing innovation, with the magazine becoming part of Microsoft’s worldwide marketing curriculum and integrated into the MBA program at Kellogg School of Management.
Microsoft Americas Business Applications Marketing Lead at Microsoft Americas
January 1, 2023 - January 1, 2025Led integrated marketing strategy for Business Applications across the Americas, achieving 166% YoY growth in engaged contacts within a new portfolio. Aligned global initiatives with local execution to improve customer experience and offset a 47% decline in corporate-driven engagement. Delivered impactful marketing signals and actionable ABM recommendations to boost engagement and drive pipeline growth.
Senior Integrated Marketing Strategist at Microsoft Canada
January 1, 2019 - January 1, 2022Drove marketing efforts for Modern Workplace at Microsoft Canada, aligning solutions with sales priorities. Supported organizations, including the Canadian government, in transitioning to remote work during the COVID-19 pandemic. Generated leads, nurtured prospects, and boosted product adoption through data-driven strategies.
SMB Customer Marketing Lead at Microsoft Canada
January 1, 2013 - January 1, 2019Orchestrated SMB-to-customer marketing strategy for 1.2M Canadian SMBs, focusing on demand generation and revenue growth. Reversed a 9-quarter target miss, surpassing goals by 18% within 18 months. Optimized marketing budget, fine-tuned channel incentives, and prioritized ROI to maximize impact.
Windows & Surface Advertising Lead at Microsoft Canada
January 1, 2008 - January 1, 2013Spearheaded the launch of Microsoft’s first national, multi-channel campaigns for Windows and Surface, managing a $26 million advertising budget. Led the development of a unified marketing model, bringing together 7 agencies under one strategic framework to elevate brand consistency and campaign effectiveness. Earned two prestigious Media Innovation Awards from Canadian Marketing Media and Advertising & PR.
Company Spokesperson at Microsoft Canada
January 1, 2005 - January 1, 2008Helped shape and strengthen Microsoft’s consumer brand presence in Canada by leading high-impact media strategy and relations. Represented Microsoft in national media during major product launches, supporting high-visibility coverage alongside company leadership. Partnered with Microsoft’s Redmond-based Corporate PR team to shape national storytelling and amplify the company’s vision across flagship products including Windows, Office, Xbox, and hardware.
Consumer Audience Manager at Microsoft Canada
January 1, 2002 - January 1, 2005Pioneered and launched Microsoft Home Magazine, the first consumer engagement platform of its kind in Canada, delivering over 500 pages of expert tech lifestyle content authored by Canadian journalists. Transformed Microsoft's approach to consumer engagement by leveraging Canada-specific research to create a scalable model that influenced global subsidiaries across the US and Europe reaching millions of readers. Recognized globally for marketing innovation.
Education
Qualifications
Industry Experience
Computers & Electronics, Government, Software & Internet, Professional Services, Media & Entertainment
Experience Level
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