I am a creative Product Designer with a background in Industrial Design and over 9 years of experience. My expertise covers all aspects of product development—from concept through production—including design strategy, concept boards, preparation for manufacturing, prototype oversight, stage presentations, and collection sign-off. I have deep knowledge and understanding in product design, graphic design, and UX design. I am a team player with excellent communication skills, highly motivated with a passion for design and user experience. I enjoy collaborating with stakeholders and translating production information into concrete designs for product and website functionality as well as marketing materials.

Daniela Plescoff

I am a creative Product Designer with a background in Industrial Design and over 9 years of experience. My expertise covers all aspects of product development—from concept through production—including design strategy, concept boards, preparation for manufacturing, prototype oversight, stage presentations, and collection sign-off. I have deep knowledge and understanding in product design, graphic design, and UX design. I am a team player with excellent communication skills, highly motivated with a passion for design and user experience. I enjoy collaborating with stakeholders and translating production information into concrete designs for product and website functionality as well as marketing materials.

Available to hire

I am a creative Product Designer with a background in Industrial Design and over 9 years of experience. My expertise covers all aspects of product development—from concept through production—including design strategy, concept boards, preparation for manufacturing, prototype oversight, stage presentations, and collection sign-off. I have deep knowledge and understanding in product design, graphic design, and UX design.

I am a team player with excellent communication skills, highly motivated with a passion for design and user experience. I enjoy collaborating with stakeholders and translating production information into concrete designs for product and website functionality as well as marketing materials.

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Language

English
Fluent
Hebrew (modern)
Fluent

Work Experience

Packaging / Branding Designer at Mazal Group
January 1, 2022 - Present
Provide packaging design for new and existing brands. Collaborate with stakeholders including Marketing, PR, and Social Media teams to design graphics that boost social engagement and ad performance. Design visual content for Facebook, Instagram, and create over 120 static and video assets employing various styles and approaches. Translate production information into concrete designs for products, website functionality, and marketing materials such as newsletters, brochures, and promotional items. Develop new brands under the parent company, from brand identity to packaging and website layout, ensuring conformity with master brand standards.
UX & Product Development, Graphic / Branding Design Freelancer at Freelance, Miami, FL
January 1, 2017 - Present
Create product strategies and provide design solutions addressing user needs and business challenges through user research, prototyping, testing, and visual design. Conceptualize design vision with clients focusing on usability, accessibility, and design principles for various product design projects. Set up multiple private and commercial websites across markets such as Real Estate, Retail, and Event planning while utilizing the latest graphic-oriented designs.
Product Designer at Laline Ltd
December 31, 2016 - September 4, 2025
Developed new product lines from preliminary concepts to production through sketches, control drawings, prototypes, final product samples, and models. Provided presentation materials and storyboards for new collections including material specifications, measurement templates, logo/label design details, and color assortments. Conceptualized and produced designs supporting market trends, new ideas, themes, and motifs. Coordinated design phases with various internal and external departments. Executed final artwork for factories and suppliers globally, maintaining ongoing communication including detailed specifications for sample development and manufacturing.
Packaging / Branding Designer at Mazal Group
January 1, 2022 - Present
Providing packaging design for new and existing brands. Collaborating with stakeholders, Marketing, PR, and Social Media teams to design graphics that boost social engagement and ad performance. Designing visual content for Facebook and Instagram, producing over 120 static and video assets using different styles and approaches. Translating production information into concrete designs for product and website functionality, marketing materials including newsletters, brochures, and promotional items. Developing new brands under the parent company, from brand identity to packaging and website layout, ensuring platform conformity with general design, marketing, and operation standards of the master brand.
UX & Product Development, Graphic / Branding Design Freelancer at Freelance
January 1, 2017 - Present
Creating product strategy and providing design solutions to user needs and business challenges through user research, prototyping, testing, and visual design. Conceptualizing design visions with clients focusing on usability, accessibility, and design principles for diverse product design projects. Setting up several private and commercial websites across various markets such as Real Estate, Retail, and Event planning, utilizing the latest graphic-oriented designs.
Product Designer at La Line Ltd
January 1, 2017 - September 5, 2025
Developed new product lines from preliminary concept to production through sketches, control drawings, prototypes, and final production samples and models. Provided presentation materials and storyboards for new collections using material specifications, measurement templates, logo/label design detail, and color assortments. Conceptualized and produced designs that support market trends, new ideas, themes, and design motifs. Coordinated design process phases with various internal and external departments. Executed final artwork for factories and suppliers globally, including ongoing communication with detailed specifications for sample development and manufacturing.

Education

BA Industrial Design at Jerusalem Multidisciplinary College
January 1, 2008 - January 1, 2012
BA Industrial Design at Jerusalem Multidisciplinary College
January 1, 2008 - January 1, 2012

Qualifications

UX Design
January 1, 2020 - September 5, 2025
Graphic Design
January 1, 2014 - September 5, 2025
UX Design
January 1, 2020 - September 5, 2025
Graphic Design
January 1, 2014 - September 5, 2025

Industry Experience

Consumer Goods, Real Estate & Construction, Retail, Professional Services, Media & Entertainment