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I am a strategic marketing and brand leader with over 10 years of international experience across Europe and Asia. I specialize in product launches, rebranding initiatives, and data-driven multi-channel go-to-market strategies for both B2B and B2C brands. My expertise lies in integrating design thinking into marketing frameworks to drive measurable growth and fundraising efforts. Currently, I am working as the Marketing & Design Lead at InfraXcode in Paris, where I lead brand identity, UI, and GTM strategy for a flagship SaaS product. I have a passion for creative direction, digital marketing, and brand strategy, aiming to lead innovative campaigns for forward-thinking companies.…I am a strategic marketing and brand leader with over 10 years of international experience across Europe and Asia. I specialize in product launches, rebranding initiatives, and data-driven multi-channel go-to-market strategies for both B2B and B2C brands. My expertise lies in integrating design thinking into marketing frameworks to drive measurable growth and fundraising efforts. Currently, I am working as the Marketing & Design Lead at InfraXcode in Paris, where I lead brand identity, UI, and GTM strategy for a flagship SaaS product. I have a passion for creative direction, digital marketing, and brand strategy, aiming to lead innovative campaigns for forward-thinking companies.

Umang Warikoo

Marketing Strategist, Brand Strategist, Creative Director, +2

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I am a strategic marketing and brand leader with over 10 years of international experience across Europe and Asia. I specialize in product launches, rebranding initiatives, and data-driven multi-channel go-to-market strategies for both B2B and B2C brands. My expertise lies in integrating design thinking into marketing frameworks to drive measurable growth and fundraising efforts. Currently, I am working as the Marketing & Design Lead at InfraXcode in Paris, where I lead brand identity, UI, and GTM strategy for a flagship SaaS product. I have a passion for creative direction, digital marketing, and brand strategy, aiming to lead innovative campaigns for forward-thinking companies.…I am a strategic marketing and brand leader with over 10 years of international experience across Europe and Asia. I specialize in product launches, rebranding initiatives, and data-driven multi-channel go-to-market strategies for both B2B and B2C brands. My expertise lies in integrating design thinking into marketing frameworks to drive measurable growth and fundraising efforts. Currently, I am working as the Marketing & Design Lead at InfraXcode in Paris, where I lead brand identity, UI, and GTM strategy for a flagship SaaS product. I have a passion for creative direction, digital marketing, and brand strategy, aiming to lead innovative campaigns for forward-thinking companies.

Available to hire

I am a strategic marketing and brand leader with over 10 years of international experience across Europe and Asia. I specialize in product launches, rebranding initiatives, and data-driven multi-channel go-to-market strategies for both B2B and B2C brands. My expertise lies in integrating design thinking into marketing frameworks to drive measurable growth and fundraising efforts.

Currently, I am working as the Marketing & Design Lead at InfraXcode in Paris, where I lead brand identity, UI, and GTM strategy for a flagship SaaS product. I have a passion for creative direction, digital marketing, and brand strategy, aiming to lead innovative campaigns for forward-thinking companies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Beginner

Hindi

Fluent

Work Experience

Marketing & Design Lead at InfraXcode

September 1, 2023 - Present

Led the design of the flagship SaaS product identity, UI, and go-to-market strategy to ensure alignment with the brand promise. Spearheaded a full company rebranding including brand charter, website redesign, and visual identity, strengthening market positioning and investor appeal. Implemented HubSpot CRM and Hunter.io for streamlined lead management, resulting in a 23% increase in qualified leads within 6 months. Executed multi-channel marketing campaigns across social, email, and digital ads, driving a 334% increase in follower base and improved engagement. Created investor decks and memos that supported a €850K fundraising round.

Creative & Brand Consultant at Auto-Entrepreneur

September 1, 2023 - September 5, 2025

Founded and scaled a creative agency, leading brand design and strategy for over 30 global clients in retail, tech, F&B, and NGOs sectors. Directed a creative team of 15+ members, managing client relationships across Europe and Asia. Designed digital-first global campaigns for Tinder focused on trust, safety, and inclusivity, collaborating with teams in the UK, US, and Asia. Key clients included Tinder, Shell, The Rockefeller Foundation, Publicis Groupe (MSL), Fila, VF Group, Hoomanely, and Diaspore Media.

Design Manager at Wrangler Jeans

January 1, 2020 - September 5, 2025

Led the graphics and knits division for Wrangler India, managing design ranges from research to final collection development. Collaborated with global teams across Hong Kong and Europe. Supported the marketing team by building seasonal stories and campaign visuals that resonated with target customers.

Graphics & Apparel Designer at Tata-Trent (Westside)

January 1, 2015 - September 5, 2025

Designed seasonal collections available in 238 stores across 102 cities. Collaborated with a Paris-based design consultancy named Carlin.

Graphic & Apparel Designer at Amigo Sport Pvt. Ltd.

January 1, 2013 - September 5, 2025

Designed apparel ranges for brands including Dunlop, Donnay, and No-Fear, with over 40% global adoption.