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Hi, I’m Janell Escalera, a creative and data-driven social media professional with over five years of experience managing both organic and paid strategies for consumer brands. My expertise lies in scaling audiences, driving engagement, and delivering ROI through storytelling, content calendars, influencer partnerships, and analytics. I’m skilled at blending creativity and insights to build culturally relevant campaigns that connect with communities and strengthen brand visibility. I thrive on producing high-impact content and managing collaborative partnerships that expand reach and loyalty.…Hi, I’m Janell Escalera, a creative and data-driven social media professional with over five years of experience managing both organic and paid strategies for consumer brands. My expertise lies in scaling audiences, driving engagement, and delivering ROI through storytelling, content calendars, influencer partnerships, and analytics. I’m skilled at blending creativity and insights to build culturally relevant campaigns that connect with communities and strengthen brand visibility. I thrive on producing high-impact content and managing collaborative partnerships that expand reach and loyalty.

Janell Escalera

Social Media Manager, Content Strategist, Digital Marketer, +2

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Hi, I’m Janell Escalera, a creative and data-driven social media professional with over five years of experience managing both organic and paid strategies for consumer brands. My expertise lies in scaling audiences, driving engagement, and delivering ROI through storytelling, content calendars, influencer partnerships, and analytics. I’m skilled at blending creativity and insights to build culturally relevant campaigns that connect with communities and strengthen brand visibility. I thrive on producing high-impact content and managing collaborative partnerships that expand reach and loyalty.…Hi, I’m Janell Escalera, a creative and data-driven social media professional with over five years of experience managing both organic and paid strategies for consumer brands. My expertise lies in scaling audiences, driving engagement, and delivering ROI through storytelling, content calendars, influencer partnerships, and analytics. I’m skilled at blending creativity and insights to build culturally relevant campaigns that connect with communities and strengthen brand visibility. I thrive on producing high-impact content and managing collaborative partnerships that expand reach and loyalty.

Available to hire

Hi, I’m Janell Escalera, a creative and data-driven social media professional with over five years of experience managing both organic and paid strategies for consumer brands. My expertise lies in scaling audiences, driving engagement, and delivering ROI through storytelling, content calendars, influencer partnerships, and analytics.
I’m skilled at blending creativity and insights to build culturally relevant campaigns that connect with communities and strengthen brand visibility. I thrive on producing high-impact content and managing collaborative partnerships that expand reach and loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager / Content Strategist at Chromatic Creation LLC

February 1, 2022 - Present

Developed and executed social media strategies that elevated client visibility across hospitality, food & beverage, and lifestyle brands. Produced luxury-style photography and videography campaigns for hotels, restaurants, and retail brands, ensuring consistent brand guidelines and tone of voice. Built influencer and creator programs, negotiated partnerships, and managed deliverables to expand reach and engagement. Grew a client account from 6,000 to 12,000 followers while increasing engagement by 40% and driving a 15% boost in monthly sales. Directed and managed agencies, contractors, and creative partners to deliver cohesive campaigns under strict timelines and budgets. Provided monthly analytics reports, identifying content gaps, measuring ROI, and optimizing strategies for stronger audience alignment. Captured and produced viral content (19M+ views), leading to national recognition and significant increases in customer acquisition.

Social Media Manager at ELF’s Cakery

January 1, 2022 - Present

Designed and implemented a luxury-inspired brand voice across Instagram and TikTok, resulting in over 12 million views and viral campaign moments. Produced photo and video content highlighting products in elevated, lifestyle-driven ways to align with customer expectations and luxury positioning. Executed influencer seeding campaigns, managed collaborations, and tracked KPIs to measure impact. Maintained online community engagement by responding to inquiries, reviews, and customer feedback within 24 hours, improving reputation and loyalty.

Digital Content Specialist at Flipping the Script (Contract Roles)

December 31, 2022 - September 5, 2025

Designed and executed go-to-market strategies for multiple restaurant openings, blending digital advertising, influencer engagement, and community activations. Managed budgets and timelines for opening campaigns, ensuring ROI and alignment with business objectives. Partnered with operators to adjust digital and local marketing strategies based on real-time performance data.

Real Estate Media Assistant at Ivy Real Estate

December 31, 2021 - September 5, 2025

Directed TikTok and Reel storytelling to showcase luxury properties and generate qualified leads. Created content calendars and short-form video campaigns that amplified agent visibility.

Digital Bank Teller at First Bank

December 31, 2022 - September 5, 2025

Delivered digital-first customer support and flagged UX pain points that improved platform experiences.