I am a marketing and fundraising strategist with hands-on experience helping startups grow from pre-seed to Series A. Having worked at a venture capital firm, I’ve supported founders in refining their fundraising strategy, designing winning pitch decks, and securing investment. My background spans product marketing and go-to-market strategy for high-tech products, including leading the launch of a Layer 1 blockchain mainnet. I specialize in marketing strategy, ecosystem growth, and positioning for emerging technologies, helping startups turn complex ideas into compelling stories that drive adoption and investment.…

Maëlle Baud

I am a marketing and fundraising strategist with hands-on experience helping startups grow from pre-seed to Series A. Having worked at a venture capital firm, I’ve supported founders in refining their fundraising strategy, designing winning pitch decks, and securing investment. My background spans product marketing and go-to-market strategy for high-tech products, including leading the launch of a Layer 1 blockchain mainnet. I specialize in marketing strategy, ecosystem growth, and positioning for emerging technologies, helping startups turn complex ideas into compelling stories that drive adoption and investment.…

Available to hire

I am a marketing and fundraising strategist with hands-on experience helping startups grow from pre-seed to Series A.

Having worked at a venture capital firm, I’ve supported founders in refining their fundraising strategy, designing winning pitch decks, and securing investment.

My background spans product marketing and go-to-market strategy for high-tech products, including leading the launch of a Layer 1 blockchain mainnet.

I specialize in marketing strategy, ecosystem growth, and positioning for emerging technologies, helping startups turn complex ideas into compelling stories that drive adoption and investment.

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Language

English
Fluent
French
Fluent
German
Beginner

Work Experience

Head of Ecosystem Investments at RDX Works (Radix DLT)
October 1, 2024 - September 5, 2025
Led leadership and ecosystem investments, launching over 50 dApps on mainnet and engaging thousands of developers; directed investment and grant programs including the $10M Ecosystem Fund; boosted TVL to $50M within six months of mainnet launch.
Head of Developer Ecosystem at RDX Works (Radix DLT)
May 1, 2024 - September 5, 2025
Built and scaled the Developer Ecosystem team, oversaw onboarding and engagement strategies; managed developer relations and incentives through programs like a 12-week accelerator and Scrypto 101 course; supported thousands of developers across channels including Discord and Telegram.
Product Marketing Manager at RDX Works (Radix DLT)
July 1, 2022 - September 5, 2025
Led marketing strategy for the Radix tech stack; executed targeted campaigns and created content to drive developer adoption and engagement.
Co-Founder and Business Consultant at Founders & Fools
May 1, 2022 - September 5, 2025
Supported startups in securing funding and refining market strategies, fostering growth and development.
Marketing Manager at Antler
April 1, 2021 - September 5, 2025
Launched Oslo office, established brand presence for Norway’s investment and innovation landscape; supported founders in launching their startups.
Head of Digital Marketing at Swissborg
December 1, 2017 - September 5, 2025
Led community building and global marketing efforts for a CEX; oversaw ICO fundraising strategies; grew community to 50K+ global members and drove 20K+ ICO participations, raising 50M CHF.
Chemical R&D Specialist at Syngenta/Huntsman/BASF
January 1, 2017 - September 5, 2025
Applied analytical thinking and data analysis skills in scientific R&D across leading chemical companies.
Board Member (Volunteer) at Women++ (Zurich)
January 1, 2024 - September 5, 2025
Pioneered initiatives to support and empower women in technology, including Switzerland’s first women-friendly hackathon and tech workshops.

Education

Marketing and Communication Diploma at Swiss Institute of Marketing (SAWI)
January 1, 2015 - January 1, 2017
Chemical Laboratory Technology Diploma at EIL
January 1, 2007 - January 1, 2010

Qualifications

Blockchain for Business Certificate
January 11, 2030 - September 5, 2025
Private Equity and Venture Capital Certificate
January 11, 2030 - September 5, 2025

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Education, Other
    paper Head of Developer Ecosystem @RDX Works

    ● Leadership and Ecosystem Development: Built and scaled the Developer Ecosystem team, leading efforts to
    successfully launch over 50 dApps on the mainnet and engage thousands of developers.
    ● Product Marketing Strategy: Directed the marketing strategy for the Radix tech stack, implementing targeted
    campaigns and creating impactful content that significantly increased developer adoption and engagement.
    ● Startup Investments: Spearheaded investment and grant programs, including the $10M Ecosystem Fund.
    Awarded over 80 grants and incentives, driving a notable $50M in Total Value Locked (TVL) within six months of
    the mainnet launch.
    ● Developer Onboarding and Engagement: Designed and managed diverse developer incentive programs, such
    as a 12-week accelerator and the Scrypto 101 course, attracting over 2,000 participants. Led developer relations
    and support across multiple channels, including Discord and Telegram.
    ● Event Management and Engagement: Organized and executed high-impact developer events, including
    in-person and online hackathons with over 300 participants, enhancing developer collaboration and
    engagement.
    ● Cross-Team and Partner Engagement: Collaborated with internal tech and marketing teams, as well as external
    partners, to deliver essential support and services, strengthening the developer experience and accelerating
    ecosystem growth.