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I'm Heazell Hernandez, a graphic designer and art director with over 13 years of experience transforming brand identities across print and digital media. I specialize in logo design, brand identity, catalogs, packaging, illustration, and social media identity, and I have led design teams across multiple countries to deliver cohesive visual systems. I thrive on collaborating with clients and cross-functional teams to turn ambitious ideas into clear, compelling visuals. I'm passionate about typography, color, and detail, and enjoy creating characters for children's books as well as editorial illustration.…I'm Heazell Hernandez, a graphic designer and art director with over 13 years of experience transforming brand identities across print and digital media. I specialize in logo design, brand identity, catalogs, packaging, illustration, and social media identity, and I have led design teams across multiple countries to deliver cohesive visual systems. I thrive on collaborating with clients and cross-functional teams to turn ambitious ideas into clear, compelling visuals. I'm passionate about typography, color, and detail, and enjoy creating characters for children's books as well as editorial illustration.

Heazell Hernandez

Graphic Designer, Art Director, Illustrator, +2

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I'm Heazell Hernandez, a graphic designer and art director with over 13 years of experience transforming brand identities across print and digital media. I specialize in logo design, brand identity, catalogs, packaging, illustration, and social media identity, and I have led design teams across multiple countries to deliver cohesive visual systems. I thrive on collaborating with clients and cross-functional teams to turn ambitious ideas into clear, compelling visuals. I'm passionate about typography, color, and detail, and enjoy creating characters for children's books as well as editorial illustration.…I'm Heazell Hernandez, a graphic designer and art director with over 13 years of experience transforming brand identities across print and digital media. I specialize in logo design, brand identity, catalogs, packaging, illustration, and social media identity, and I have led design teams across multiple countries to deliver cohesive visual systems. I thrive on collaborating with clients and cross-functional teams to turn ambitious ideas into clear, compelling visuals. I'm passionate about typography, color, and detail, and enjoy creating characters for children's books as well as editorial illustration.

Available to hire

I’m Heazell Hernandez, a graphic designer and art director with over 13 years of experience transforming brand identities across print and digital media. I specialize in logo design, brand identity, catalogs, packaging, illustration, and social media identity, and I have led design teams across multiple countries to deliver cohesive visual systems.

I thrive on collaborating with clients and cross-functional teams to turn ambitious ideas into clear, compelling visuals. I’m passionate about typography, color, and detail, and enjoy creating characters for children’s books as well as editorial illustration.

Skills

Illustration

Brand Identity

Editorial Illustration

Logo

Magazine

Experience Level

Illustration

Expert

Brand Identity

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Graphic Designer at Self-employed

November 1, 2022 - Present

Manage and coordinate graphic design projects across four brands in multiple countries, refresh main brand identity, design packaging and labeling for export (Nigeria and Canada), lead design and production teams, develop persuasive sales campaigns and marketing presentations, and oversee catalogs and art direction for print and digital media.

Art Director - Sr. Graphic Designer at Full Life & Genvid Laboratory

October 1, 2022 - September 5, 2025

Successfully manage and coordinate graphic design projects from concept to production for four brands across different countries. Refresh branding in collaboration with clients, oversee packaging production and export adaptations, lead design and production teams, create campaigns and marketing presentations, and develop the entire graphic line including packaging, labels, and catalogs for 35 products across multiple industries. Brands include Full Life (main), Genvid Lab, Reuma-Art, and Reuma-Flex; work across Latin America, Europe, US, Canada, and Nigeria.

Graphic Designer at Expressarte (Caracas, Venezuela)

January 1, 2013 - September 5, 2025

Graphic image management for a diverse set of clients; led design team to meet multiple projects simultaneously; selected printing suppliers and supervised offline Campaign materials; developed online and graphic campaigns; specialized in brand design and corporate manuals to ensure consistent brand style; prepared final artworks for weekly print production; contributed to high-profile campaigns including celebrity branding and major media collaborations; designed online graphics for banks and email campaigns; provided image design for press and online media.

Art Director at Vapro (Caracas, Venezuela)

April 1, 2015 - September 5, 2025

Led design teams across countries, supervised Jr. designers, consultants, and suppliers; oversaw the graphic arts for branding, packaging, and marketing campaigns; contributed to multi-channel projects in a fast-paced agency environment.

Freelance Graphic Designer at Self-employed

January 1, 2018 - September 5, 2025

Freelance graphic design services in Florida focusing on brand identity, marketing campaigns for print and digital, catalogs and packaging, and development of digital identity for social media. Collaborated with clients to deliver high-quality visual systems across various industries.