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Hi, I’m Jay Siddhapura, a Senior Digital Analytics professional based in Toronto. I design measurement strategies, marketing analytics, and CRO programs for large banks and telecoms, translating complex data into actionable growth insights. I’ve built GA4 and Adobe Analytics implementations, warehouse-native data pipelines, and decision-ready dashboards that consolidate paid media, CRM, and experimentation data. I’m passionate about driving cross-channel optimization through experimentation, causal attribution, and data literacy—delivering scalable analytics platforms and narrating data-driven opportunities to executives so teams can act quickly and confidently.…Hi, I’m Jay Siddhapura, a Senior Digital Analytics professional based in Toronto. I design measurement strategies, marketing analytics, and CRO programs for large banks and telecoms, translating complex data into actionable growth insights. I’ve built GA4 and Adobe Analytics implementations, warehouse-native data pipelines, and decision-ready dashboards that consolidate paid media, CRM, and experimentation data. I’m passionate about driving cross-channel optimization through experimentation, causal attribution, and data literacy—delivering scalable analytics platforms and narrating data-driven opportunities to executives so teams can act quickly and confidently.

Jay Siddhapura

Web Developer, Front-End Developer, Back-End Developer, +7

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Hi, I’m Jay Siddhapura, a Senior Digital Analytics professional based in Toronto. I design measurement strategies, marketing analytics, and CRO programs for large banks and telecoms, translating complex data into actionable growth insights. I’ve built GA4 and Adobe Analytics implementations, warehouse-native data pipelines, and decision-ready dashboards that consolidate paid media, CRM, and experimentation data. I’m passionate about driving cross-channel optimization through experimentation, causal attribution, and data literacy—delivering scalable analytics platforms and narrating data-driven opportunities to executives so teams can act quickly and confidently.…Hi, I’m Jay Siddhapura, a Senior Digital Analytics professional based in Toronto. I design measurement strategies, marketing analytics, and CRO programs for large banks and telecoms, translating complex data into actionable growth insights. I’ve built GA4 and Adobe Analytics implementations, warehouse-native data pipelines, and decision-ready dashboards that consolidate paid media, CRM, and experimentation data. I’m passionate about driving cross-channel optimization through experimentation, causal attribution, and data literacy—delivering scalable analytics platforms and narrating data-driven opportunities to executives so teams can act quickly and confidently.

Available to hire

Hi, I’m Jay Siddhapura, a Senior Digital Analytics professional based in Toronto. I design measurement strategies, marketing analytics, and CRO programs for large banks and telecoms, translating complex data into actionable growth insights. I’ve built GA4 and Adobe Analytics implementations, warehouse-native data pipelines, and decision-ready dashboards that consolidate paid media, CRM, and experimentation data.

I’m passionate about driving cross-channel optimization through experimentation, causal attribution, and data literacy—delivering scalable analytics platforms and narrating data-driven opportunities to executives so teams can act quickly and confidently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Software Engineer at OpenXcel l Technolabs

November 1, 2022 - September 5, 2025

Led full-stack development of Plug Salonist, an appointment booking platform with integrated secure API communication, authentication flows, and payment gateways. Designed modular React components and optimized backend APIs in Node.js, boosting response performance by 10%. Implemented browser-based integrations and notification systems mirroring extension-style data flows. Guided the development team to deliver high-quality, maintainable code on tight timelines.

Data Analyst Intern at BRC Group

September 1, 2024 - September 5, 2025

Built a full-stack React + Node.js inventory management system deployed across departments. Integrated Power BI dashboards and automated workflows via APIs, cutting manual reporting by 30%. Delivered production-ready code independently within short project sprints.

GenAI Engineer at CodeBitel

January 1, 2025 - Present

Engineered a multimodal UI/UX audit tool with React frontend + Node.js backend, integrated with secure data pipelines. Applied extension-style JSON annotation workflows and optimized client-server data exchange.

Digital Analytics Senior Analyst at Walmart

October 1, 2023 - Present

Inherited a fractured measurement stack and a $2M-per-quarter media engine running on last-click instinct. Rebuilt the foundation — clean tagging, warehouse-native data, defensible attribution — then turned that foundation into a system the marketing org now runs the business on. Owned end-to-end analytics governance for a $2M-per-quarter digital media budget across paid search, paid social, programmatic display, and CRM lifecycle marketing, designing a measurement framework that tied top-of-funnel impressions to qualified pipeline revenue and closed long-standing attribution gaps. Architected a configurable Markov-chain multi-touch attribution layer in BigQuery and Python across six paid channels, replacing a legacy last-click view; revealed that social and display were carrying 40% more assisted weight than previously credited and unlocked $300K+ in budget reallocation within a single quarter. Engineered a unified analytics layer in BigQuery integrating Salesforce CRM, Eloqua, GA

Digital Data Analyst at CIBC

September 1, 2021 - September 1, 2023

Spearheaded the design and deployment of a streaming GA4-to-warehouse pipeline integrating web analytics, paid media, and CRM data into a single dbt-modeled BigQuery layer; reduced reporting latency from 48 hours to under 60 minutes and unlocked same-day campaign optimization for a $6M+ annual media portfolio. Engineered a centralized marketing intelligence dataset by consolidating eight tools (GA4, Google Ads, Meta Ads, Adobe Analytics, Salesforce, Marketo, DV360, Search Ads 360) through API connectors and custom ETL in BigQuery, enabling the first true cross-channel attribution view available at Rogers. Designed, ran, and read out 50+ controlled experiments across web and mobile journeys, applying Bayesian methods on lower-traffic surfaces and sequential frequentist testing where volume allowed; produced statistically valid recommendations that shaped permanent product and content changes. Delivered customer journey path analysis and funnel drop-off modeling across five digital produ