Hi, I’m Bill Hennessey, a Sales and Marketing professional with over two decades of experience driving growth through automation, data insights, and AI-powered strategies. I build scalable marketing programs that boost engagement, optimize campaigns, and maximize ROI for clients across industries. Born out of hands-on execution, my approach blends creativity with rigorous data analysis to predict market trends and deliver measurable results. I enjoy solving complex automation and demand-gen challenges, leading cross-functional teams, and continuously refining strategies to increase efficiency and revenue. I'm passionate about helping organizations leverage marketing tech stacks (HubSpot, Salesforce, and AI tools) to accelerate sustainable growth.

Bill Hennessey

Hi, I’m Bill Hennessey, a Sales and Marketing professional with over two decades of experience driving growth through automation, data insights, and AI-powered strategies. I build scalable marketing programs that boost engagement, optimize campaigns, and maximize ROI for clients across industries. Born out of hands-on execution, my approach blends creativity with rigorous data analysis to predict market trends and deliver measurable results. I enjoy solving complex automation and demand-gen challenges, leading cross-functional teams, and continuously refining strategies to increase efficiency and revenue. I'm passionate about helping organizations leverage marketing tech stacks (HubSpot, Salesforce, and AI tools) to accelerate sustainable growth.

Available to hire

Hi, I’m Bill Hennessey, a Sales and Marketing professional with over two decades of experience driving growth through automation, data insights, and AI-powered strategies. I build scalable marketing programs that boost engagement, optimize campaigns, and maximize ROI for clients across industries. Born out of hands-on execution, my approach blends creativity with rigorous data analysis to predict market trends and deliver measurable results.

I enjoy solving complex automation and demand-gen challenges, leading cross-functional teams, and continuously refining strategies to increase efficiency and revenue. I’m passionate about helping organizations leverage marketing tech stacks (HubSpot, Salesforce, and AI tools) to accelerate sustainable growth.

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Language

English
Fluent

Work Experience

Marketing Automation Consultant at Freelance | Hubspot
January 1, 2010 - Present
Spearheaded marketing automation strategies and solutions for diverse clients, boosting engagement and efficiency. Applied data-driven optimization to campaigns, resolving complex automation issues and driving revenue growth with measurable ROI.
Demand Gen Strategist / Marketing Automation Consultant at Portal Outreach
February 1, 2018 - Present
Strategically drove demand generation initiatives, implemented marketing automation solutions, and collaborated with cross-functional teams to optimize strategies. Analyzed market trends to anticipate customer needs and improve campaign effectiveness; resolved operational bottlenecks and increased campaign efficiency.
Global Lead Generation Manager at Teredyne / Universal Robots
December 1, 2020 - September 5, 2025
Spearheaded global lead generation, improving lead conversion and aligning with global market expansion. Used data analysis to refine targeting and achieved the 2020 MQL goal; integrated AI tools within the marketing tech stack.
Manager eCommerce / Digital Marketing at Motorcycles508
February 1, 2018 - September 5, 2025
Led digital marketing strategy, driving 40% online sales growth and increasing customer retention by 30%. Utilized data analytics to identify trends and optimize campaigns; implemented SEO to elevate organic visibility and uptime improvements.
Senior Project Manager / Digital Marketing at Simply Social Sites
December 1, 2017 - September 5, 2025
Led digital marketing projects, boosting client engagement by 75% and optimizing campaigns through data-driven refinements. Resolved bottlenecks to ensure timely delivery and contributed to 30% revenue growth from 2014 to 2017.
Manager of Product Development at My Funding Place
April 1, 2014 - September 5, 2025
Led a team of 5 in product development, implemented workflow improvements increasing productivity by 30%, and drove strategic planning to impact the product line.
Manager - Accounting and Purchasing at Alares Construction
February 1, 2012 - September 5, 2025
Managed accounting operations and purchasing, reducing costs, implementing new software, and resolving financial discrepancies. Enhanced team productivity through leadership and training.
Strategic Sourcing Analyst at Stop and Shop / AHOLD
December 1, 2010 - September 5, 2025
Streamlined procurement and private label purchasing, achieving cost reductions and improved profitability through innovative reporting and reverse auctions.
Flex Global View Analyst at UPS
December 1, 2006 - September 5, 2025
Managed global view operations, enhancing tracking efficiency and reducing routing costs; collaborated cross-functionally to improve service delivery and customer satisfaction.
Sales and Marketing - High Net Worth at Mancini Safe and Vaults
December 1, 2004 - September 5, 2025
Spearheaded sales strategies targeting high net worth individuals, boosting sales and contributing to market share growth; delivered tailored solutions and high customer satisfaction.

Education

BS in Marketing at Northeastern University
January 11, 2030 - September 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail