BH

Hi, I’m Bill Hennessey, a Sales and Marketing professional with over two decades of experience driving growth through automation, data insights, and AI-powered strategies.

About

Hi, I’m Bill Hennessey, a Sales and Marketing professional with over two decades of experience driving growth through automation, data insights, and AI-powered strategies. I build scalable marketing programs that boost engagement, optimize campaigns, and maximize ROI for clients across industries. Born out of hands-on execution, my approach blends creativity with rigorous data analysis to predict market trends and deliver measurable results.

I enjoy solving complex automation and demand-gen challenges, leading cross-functional teams, and continuously refining strategies to increase efficiency and revenue. I’m passionate about helping organizations leverage marketing tech stacks (HubSpot, Salesforce, and AI tools) to accelerate sustainable growth.

  • 21 years' experience
  • Joined September 2025

Industry experience

  • Software & Internet
  • Professional Services
  • Retail

Work experience· 10 roles

Global Lead Generation Manager · Teredyne / Universal RobotsDec 2020 – Sep 2025 · 4 yrs 10 mos

Spearheaded global lead generation, improving lead conversion and aligning with global market expansion. Used data analysis to refine targeting and achieved the 2020 MQL goal; integrated AI tools within the marketing tech stack.

Manager eCommerce / Digital Marketing · Motorcycles508Feb 2018 – Sep 2025 · 7 yrs 8 mos

Led digital marketing strategy, driving 40% online sales growth and increasing customer retention by 30%. Utilized data analytics to identify trends and optimize campaigns; implemented SEO to elevate organic visibility and uptime improvements.

Demand Gen Strategist / Marketing Automation Consultant · Portal OutreachFeb 2018 – Present · 8 yrs 10 mos

Strategically drove demand generation initiatives, implemented marketing automation solutions, and collaborated with cross-functional teams to optimize strategies. Analyzed market trends to anticipate customer needs and improve campaign effectiveness; resolved operational bottlenecks and increased campaign efficiency.

Senior Project Manager / Digital Marketing · Simply Social SitesDec 2017 – Sep 2025 · 7 yrs 10 mos
Manager of Product Development · My Funding PlaceApr 2014 – Sep 2025 · 11 yrs 6 mos
Manager - Accounting and Purchasing · Alares ConstructionFeb 2012 – Sep 2025 · 13 yrs 8 mos
Strategic Sourcing Analyst · Stop and Shop / AHOLDDec 2010 – Sep 2025 · 14 yrs 10 mos
Marketing Automation Consultant · Freelance | HubspotJan 2010 – Present · 16 yrs 11 mos

Education

BS in Marketing · Northeastern University2030 – 2025

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